Brainstorming and 6 thinking hats

1. Talk for 360 Camera ITS
20/3/2021

2. Brainstorming

3. Brainstorming and
Six Thinking Hats

4. Scenario
You are a marketing team leader for a mobile phone
app. After the promotion, you have got 1000
customers who use the free version of your mobile
app. However, many of your existing customers are
unwilling to pay for the paid version, while your
company wants to increase the customers to 10,000
in five-year to GENERATE INCOME via your mobile
app.
Question: What marketing strategies can you use to
get people to sign up for the paid version of your
mobile app, and achieve the target of 10,000
customers in five-year time.

5. Brainstorming
It is used to generate ideas. It is best undertaken with
a group of people asked to provide input.
Source: PMP

6. Brainstorming
There are a number of stages involved in
brainstorming
i. Define the idea in which one is interested as
precisely as possible.
ii. Ask for suggestions that relate to the idea.
iii. Recording suggestions. As one records these, he
will need to follow these rules:
(a)No suggestion should be criticised or evaluated
before all suggestions have been considered.
(b)All suggestions (as many as possible) must be
recorded and considered in the next stage.
iv. Review all suggestions by working through the list.
v. Analyse suggestions and decide which are most
appealing as ideas

7. 6 thinking hats

8. Uses for Six Hats
-Think in different directions/contexts
-Problem solving
-Strategic planning (create, evaluate &
implement action plans)
-Evaluate using different perspectives

9. Goals of using this 6 thinking hats
-Involve processes and objectives that drive the
thinking process forward.
-Collating all the ideas, opinions, and information
presented by the other thinking hats.
-Structuring an action plan for solving the problem
-Learn how to ask a good question from different
hat perspective
-Apply six hats method to problem solving

10. How do you apply these hats?

11. Assign them to every group members
Source: Safety4sea.com

12. Individual
Source: Cooler Insights

13. The six hats are…?
-Six colors of hats for six types of thinking
• Each hat identifies a type of thinking
-Hats help to use parallel thinking
• You can “put on” and “take off” a hat

14. Six colored hats
1. Blue: control & organization of thinking
2. White: objective facts & figures
3. Red: emotions & feelings
4. Yellow: hope, positive & constructive
5. Green: creativity, ideas & lateral thinking
6. Black: cautious & careful

15. Examples:
You are running a hotel which has 50 years of history and
very famous in town. COVID19 hits your business hard
that you have to think how to reduce the overhead costs.
One suggestion from the top management is to retrench
all your staffs who have been working with you for more
than 20 years.
Question: Should you retrench all your staffs whom have
20 years experience working in the hotel?

16. The blue hat
-Control and organization of thinking
-Keywords: Control, Discipline and Focus
Utilization
-Begin & end session process with blue hat
-Facilitator, session leader’s role
-Choreography
• Control: open, sequence, close
• Focus
• Asking the right question: Ex: what we want to
achieve?
• Defining and clarifying the problem
• Setting the thinking tasks, a plan, some solutions

17. White Hat Thinking
-Keywords: neutral, objective facts & figures
-Questions: what do we know? what we do not know?
what do we need to know?
-Excludes opinions, judgements
-Removes feelings & impressions
-Two tiers of facts:
(i) Believed Facts(ii) Checked Facts

18. Red Hat Thinking
Keywords: Emotions & feelings
-intuitions, impressions
-Does not have to be logical
-All decisions are emotional in the end
-Questions: How would you feel when you see
people are hungry? What worries you about your
future?

19. Yellow Hat Thinking
Keywords: hope, positive & constructive
-Positive thinking, optimism, benefits, best-case
scenarios
-Questions: What is the best thing about studying?
What are the benefits you can get from publishing?

20. Green Hat Thinking
Keywords: creativity, lateral thinking
-Generate new ideas/concepts/perceptions
-Deliberate creation of new ideas
-Alternatives and more alternatives
Question: What are the new approaches to
resolve unemployment problems?

21. Black Hat Thinking
Keywords: Logical negative, pessimistic view
-Cautious and careful
Question: Why this does not work?

22. Thank you 

23. References
1. Workshops by Paul RealiCyberSkills, Inc.
www.cyberskills.com or
www.omniskills.compreali@cyberskills.com
2. Lateral Thinking, deBono’s Thinking Course, and
other books by Edward deBono