Are they Legitimate to the Topic?
Do they create compelling content?
• Known for creating exceptional content
• Can speak to, or is an authority
on the topic
• Active across multiple platforms
• Isn’t just a popular name, but is known for
frequent content creation
• Adheres to FTC guidelines
• Is respected - isn’t famous
• Is tonally appropriate for the brand
• Covers topics relevant to branded
• Trusted source among audience
• Proven to drive audience to action
(via comments, shares, like, etc.)
• Inspires audience to contribute WOM
Are they Brand Friendly?
Are they Trusted by our/their audience?
Selecting the Right Influencer
Each MCN has many influencers on their roster, so we tend to ask the
following questions when selecting an influencer.