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MD Online Audience Composition, DECEMBER 2016

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MD Online Audience Composition, DECEMBER 2016

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MD Online Audience Composition, DECEMBER 2016

  1. 1. STUDIUL DE MĂSURARE A TRAFICULUI ȘI AUDIENȚEI PE INTERNET SMTAI, DECEMBRIE 2016
  2. 2. BATI COMPONENȚA AUDIENȚEI DUPĂ SEX 51,29% 48,71% 84% 83% 80% 72% 72% 71% 71% 65% 62% 58% 58% 56% 56% 54% 54% 53% 50% 48% 44% 43% 43% 43% 42% 38% 37% 34% 33% 29% 27% 26% 25% 24% 16% 17% 20% 28% 28% 29% 29% 35% 38% 42% 42% 44% 44% 46% 46% 47% 50% 52% 56% 57% 57% 57% 58% 62% 63% 66% 67% 71% 73% 74% 75% 76% stirilocale.md ea.md mamaplus.md protv.md kankan.md diez.md unica.md moldovenii.md perfecte.md unimedia.md bani.md bancamea.md ok.ru agora.md timpul.md md.mail.ru realitatealive.md newsmaker.md sputnik.md mama.md kp.md realitatea.md 999.md expresul.com point.md noi.md sporter.md autoblog.md play.md ria.ru forum.md megogo.net
  3. 3. BATI COMPONENȚA AUDIENȚEI DUPĂ SEX & VÂRSTĂ (FEMEI) 37% 36% 27% 24% 20% 19% 19% 18% 18% 17% 17% 15% 14% 12% 11% 10% 9% 9% 9% 9% 8% 7% 5% 4% 4% 3% 3% 2% 2% 39% 37% 18% 10% 31% 21% 28% 10% 28% 31% 32% 45% 2% 35% 55% 44% 40% 45% 6% 33% 15% 34% 47% 38% 10% 32% 7% 32% 32% 7% 6% 7% 10% 4% 21% 20% 20% 46% 23% 23% 17% 18% 27% 21% 5% 32% 13% 21% 28% 21% 5% 27% 24% 50% 24% 23% 15% 27% 11% 10% 17% 52% 24% 14% 7% 15% 11% 7% 13% 5% 13% 22% 15% 13% 13% 8% 23% 12% 6% 14% 13% 11% 1% 12% 18% 3% 5% 18% 45% 16% 18% 12% 14% 23% 9% 13% 7% 7% 24% 38% 15% 10% 17% 27% 23% 21% 11% 11% 56% 9% 15% 11% 10% 14% 79% 19% 35% 6% 19% 18% 26% 22% 61% 43% 35% 18% 61% 66% diez.md megogo.net unimedia.md moldovenii.md ok.ru kankan.md forum.md bani.md md.mail.ru timpul.md 999.md ea.md realitatealive.md mama.md perfecte.md protv.md play.md unica.md expresul.com agora.md realitatea.md mamaplus.md stirilocale.md point.md autoblog.md kp.md noi.md sputnik.md sporter.md newsmaker.md bancamea.md ria.ru
  4. 4. BATI COMPONENȚA AUDIENȚEI DUPĂ SEX & VÂRSTĂ (BĂRBAȚI) 15% 15% 14% 11% 11% 10% 10% 9% 7% 5% 5% 5% 4% 4% 3% 3% 3% 2% 2% 2% 2% 23% 28% 3% 32% 27% 32% 39% 29% 24% 19% 9% 24% 50% 37% 4% 37% 21% 16% 13% 29% 22% 14% 18% 32% 17% 20% 4% 4% 21% 22% 34% 65% 19% 25% 39% 20% 33% 11% 19% 35% 17% 15% 17% 24% 20% 15% 72% 34% 24% 30% 19% 32% 18% 16% 12% 39% 31% 16% 10% 7% 39% 18% 20% 27% 19% 21% 1% 18% 19% 26% 20% 17% 29% 13% 40% 34% 27% 17% 16% 32% 52% 17% 26% 32% 31% 13% 15% 15% 32% 27% 16% 15% 26% 3% 24% 11% 43% 20% 11% 21% 12% 10% 22% 47% 29% 13% 24% 17% 19% 9% 37% 18% 13% 20% 32% 36% 37% 14% 36% 49% 54% 61% 23% 44% 20% 6% md.mail.ru 999.md realitatealive.md ok.ru sporter.md kankan.md diez.md forum.md play.md timpul.md kp.md point.md stirilocale.md expresul.com mamaplus.md mama.md unimedia.md protv.md megogo.net unica.md realitatea.md sputnik.md bani.md perfecte.md agora.md moldovenii.md ria.ru noi.md autoblog.md newsmaker.md ea.md bancamea.md
  5. 5. BATI COMPONENȚA AUDIENȚEI DUPĂ VÂRSTĂ 30 - 39 15 - 19 14% 20 - 29 29% 30 - 39 20% 16% 40 - 49 21% 50 + 29% 17% 17% 16% 16% 16% 15% 14% 12% 12% 12% 11% 10% 8% 8% 8% 7% 7% 7% 6% 6% 5% 5% 4% 4% 4% 2% 39% 24% 19% 26% 14% 32% 30% 2% 43% 26% 28% 13% 19% 29% 28% 36% 47% 36% 40% 28% 25% 26% 48% 29% 19% 19% 22% 18% 5% 5% 15% 32% 12% 36% 22% 18% 19% 20% 26% 22% 20% 17% 32% 18% 16% 27% 20% 24% 23% 33% 24% 54% 11% 29% 24% 24% 21% 21% 14% 32% 8% 11% 34% 25% 11% 11% 13% 17% 10% 15% 18% 12% 11% 13% 16% 26% 43% 17% 25% 19% 9% 15% 13% 3% 17% 13% 4% 28% 23% 30% 23% 25% 24% 27% 19% 6% 9% 13% 29% 23% 42% 17% 11% 49% 13% 33% 12% 31% 12% 19% 19% 13% 14% 9% 16% 8% 40% 27% 20% 15% 33% 26% 39% 24% 61% 57% 32% 37% diez.md kankan.md unimedia.md md.mail.ru moldovenii.md ok.ru 999.md realitatealive.md ea.md timpul.md forum.md bani.md megogo.net sporter.md play.md protv.md perfecte.md mama.md unica.md mamaplus.md expresul.com agora.md stirilocale.md point.md realitatea.md kp.md sputnik.md autoblog.md noi.md ria.ru newsmaker.md bancamea.md
  6. 6. BATI COMPONENȚA AUDIENȚEI DUPĂ LIMBA DE COMUNICARE 78%Română 20%Rusă 2%Alta 100% 99% 99% 98% 96% 96% 96% 95% 95% 93% 93% 93% 93% 90% 89% 89% 85% 84% 83% 80% 77% 75% 71% 66% 65% 63% 58% 57% 47% 47% 41% 37% 1% 1% 2% 4% 4% 4% 5% 4% 6% 6% 7% 7% 10% 9% 7% 14% 14% 17% 19% 22% 24% 27% 33% 32% 35% 41% 43% 52% 52% 57% 51% 4% 2% 3% 3% 3% 2% 2% 11% expresul.com kankan.md stirilocale.md bani.md bancamea.md perfecte.md diez.md ea.md unimedia.md realitatealive.md unica.md protv.md mamaplus.md autoblog.md timpul.md agora.md ok.ru moldovenii.md realitatea.md sporter.md 999.md mama.md md.mail.ru forum.md noi.md sputnik.md play.md point.md megogo.net kp.md newsmaker.md ria.ru
  7. 7. BATI COMPONENȚA AUDIENȚEI DUPĂ EDUCAȚIE / STUDII Superioare Liceu/Colegiu Primare/Profesionale Fără studii 38% 32% 28% 2% 91% 88% 78% 75% 75% 66% 65% 64% 63% 62% 62% 62% 62% 59% 59% 56% 54% 54% 50% 49% 48% 48% 47% 43% 43% 41% 40% 38% 38% 37% 36% 28% 8% 8% 9% 23% 16% 25% 29% 22% 18% 29% 28% 19% 31% 35% 17% 23% 30% 21% 17% 24% 33% 24% 38% 42% 19% 53% 37% 30% 33% 47% 35% 36% 1% 4% 13% 2% 9% 9% 6% 12% 19% 8% 10% 16% 7% 7% 25% 21% 15% 23% 33% 27% 17% 28% 15% 15% 35% 6% 24% 25% 27% 15% 28% 34% 3% 4% 1% 1% 2% 3% 6% 2% 1% 1% 2% autoblog.md bancamea.md realitatealive.md expresul.com agora.md realitatea.md perfecte.md sputnik.md noi.md bani.md newsmaker.md ria.ru ea.md unimedia.md kp.md timpul.md unica.md point.md mama.md play.md sporter.md protv.md diez.md moldovenii.md megogo.net kankan.md mamaplus.md forum.md 999.md stirilocale.md md.mail.ru ok.ru
  8. 8. BATI COMPONENȚA AUDIENȚEI DUPĂ OCUPAȚIA PRINCIPALĂ Patron / Top Manager Afacere familiara / liber profesionist Angajat la birou / muncitor calificat 6% 12% 19% Specialist st.sup. / functionar 13% Pensionar / Student / Casnica / Alte 51% 30% 27% 23% 19% 18% 17% 16% 14% 12% 12% 12% 10% 10% 9% 9% 8% 8% 8% 7% 7% 7% 7% 7% 6% 6% 5% 5% 4% 4% 3% 2% 2% 15% 8% 3% 16% 3% 7% 6% 15% 14% 5% 22% 10% 8% 6% 13% 16% 1% 9% 3% 5% 10% 8% 17% 5% 6% 19% 8% 10% 13% 12% 27% 16% 22% 28% 38% 30% 19% 36% 45% 22% 27% 14% 19% 29% 28% 27% 30% 28% 43% 21% 24% 23% 21% 27% 20% 18% 17% 25% 21% 18% 23% 17% 15% 24% 18% 8% 5% 4% 25% 9% 11% 18% 5% 19% 11% 10% 11% 10% 16% 8% 5% 19% 15% 8% 12% 18% 14% 8% 11% 9% 8% 12% 6% 13% 8% 3% 15% 28% 31% 31% 34% 31% 23% 31% 42% 50% 36% 40% 44% 47% 33% 39% 42% 44% 51% 57% 49% 40% 42% 63% 61% 42% 58% 55% 54% 56% 48% 55% newsmaker.md sporter.md realitatealive.md realitatea.md bancamea.md agora.md autoblog.md point.md unica.md expresul.com play.md unimedia.md timpul.md mama.md perfecte.md sputnik.md bani.md forum.md ea.md diez.md 999.md protv.md kp.md moldovenii.md stirilocale.md noi.md kankan.md md.mail.ru ria.ru ok.ru megogo.net mamaplus.md
  9. 9. BATI COMPONENȚA AUDIENȚEI DUPĂ TIPUL LOCALITĂȚII Oraș Sat Nu s-a răspuns 44% 42% 14% 90% 79% 76% 76% 72% 72% 71% 70% 70% 68% 67% 67% 66% 65% 63% 62% 61% 61% 57% 57% 55% 54% 54% 53% 51% 50% 50% 49% 48% 41% 37% 35% 6% 10% 22% 12% 17% 17% 26% 19% 20% 31% 23% 30% 29% 30% 33% 32% 25% 28% 36% 30% 32% 35% 22% 40% 43% 41% 34% 49% 39% 57% 51% 56% 4% 11% 1% 13% 10% 12% 4% 11% 10% 1% 10% 3% 5% 6% 4% 7% 13% 11% 7% 14% 13% 10% 24% 8% 6% 9% 16% 2% 13% 3% 12% 9% expresul.com newsmaker.md realitatealive.md autoblog.md megogo.net kp.md bancamea.md agora.md point.md bani.md realitatea.md play.md ea.md diez.md mama.md sporter.md sputnik.md noi.md forum.md unimedia.md ria.ru unica.md perfecte.md 999.md kankan.md timpul.md protv.md mamaplus.md md.mail.ru stirilocale.md ok.ru moldovenii.md
  10. 10. BATI COMPONENȚA AUDIENȚEI DUPĂ REGIUNE Nord (incl. m. Balti) Centru (incl. m. Chisinau) Sud (incl. UTA Gagauzia) 25% 58% 17% 47% 34% 30% 28% 28% 27% 26% 25% 24% 23% 21% 21% 21% 18% 18% 18% 18% 17% 17% 16% 16% 15% 14% 14% 13% 10% 9% 8% 8% 7% 6% 5% 40% 58% 56% 63% 53% 65% 57% 73% 64% 62% 68% 68% 65% 69% 70% 65% 74% 72% 73% 78% 75% 74% 57% 78% 80% 82% 84% 76% 86% 82% 93% 89% 13% 8% 13% 10% 19% 7% 17% 2% 12% 15% 11% 11% 14% 12% 12% 17% 8% 11% 11% 5% 10% 11% 29% 8% 7% 8% 6% 16% 6% 11% 1% 6% moldovenii.md stirilocale.md noi.md megogo.net ok.ru protv.md md.mail.ru sporter.md sputnik.md ria.ru kp.md mama.md 999.md point.md realitatea.md timpul.md unimedia.md diez.md ea.md forum.md autoblog.md unica.md realitatealive.md mamaplus.md play.md agora.md newsmaker.md bani.md perfecte.md kankan.md bancamea.md expresul.com https://ro.wikipedia.org/wiki/Regiunile_de_dezvoltare_ale_Republicii_Moldova
  11. 11. BATI COMPONENȚA AUDIENȚEI DUPĂ VENITUL NET AL GOSPODĂRIEI < 8 mii lei 8 – 16 mii lei 16 – 30 mii lei 74% 19% 5% > 30 mii lei 2% 85% 81% 80% 80% 74% 72% 72% 72% 68% 67% 65% 65% 64% 64% 63% 63% 61% 58% 57% 56% 55% 53% 52% 52% 50% 50% 49% 46% 44% 42% 42% 33% 12% 14% 14% 16% 21% 25% 22% 24% 28% 23% 27% 22% 28% 20% 26% 28% 23% 32% 34% 25% 37% 38% 34% 44% 38% 44% 31% 50% 41% 57% 41% 40% 2% 2% 4% 4% 3% 2% 4% 3% 4% 8% 6% 13% 6% 13% 6% 8% 16% 9% 8% 19% 5% 6% 9% 5% 6% 6% 15% 4% 12% 2% 12% 18% 4% 2% 2% 2% 2% 4% 5% 3% 3% 5% 5% 5% 3% 6% 10% megogo.net moldovenii.md ria.ru ok.ru noi.md stirilocale.md md.mail.ru mamaplus.md protv.md 999.md kankan.md mama.md ea.md forum.md unimedia.md sputnik.md expresul.com perfecte.md diez.md play.md timpul.md realitatea.md point.md bani.md kp.md unica.md sporter.md bancamea.md agora.md realitatealive.md autoblog.md newsmaker.md

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