Mr. Basavaraj M. Naik M.Com, UGC NET, KSET
Department of Studies in Commerce
Rani Channamma University Belagavi,
Post-Graduate Centre, Jamkhandi
• A great organizational culture is the key to developing the traits
necessary for business success.
• The key to a successful organization is to have a culture based on a
strongly held and widely shared set of beliefs that are supported by
strategy and structure. When an organization has a strong culture, three
i) Employees know how top management wants them to respond to any
Ii)employees believe that the expected response is the proper one, and
iii) employees know that they will be rewarded for demonstrating the
• Employers have a vital role in perpetuating a strong culture,
starting with recruiting and selecting applicants who will share the
organization's beliefs and thrive in that culture, developing
orientation, training and performance management programs that
outline and reinforce the organization's core values and ensuring
that appropriate rewards and recognition go to employees who
truly embody the values.
What is organizational Culture?
• Organizational culture is the collection of values, expectations,
and practices that guide and inform the actions of all team
members. Think of it as the collection of traits that make your
company what it is.
• A great culture exemplify positive traits that lead to improved
performance, while a dysfunctional company culture brings out
qualities that can hinder even the most successful organizations.
Importance of Organizational Culture
• Organizational culture affects all aspects of your business, from
punctuality and tone to contract terms and employee benefits.
When workplace culture aligns with your employees, they’re more
likely to feel more comfortable, supported, and valued.
Companies that prioritize culture can also weather difficult
times and changes in the business environment and come out
Here are some reasons why organizational
culture is important:
• Increased employee engagement - This motivates and inspires
employees to be more engaged in their work duties and
interactions with others.
• Decreased turnover - People who feel valued and respected at a
company are less likely to leave it.
• Elevated productivity - organizational culture impacts the
structure of a workplace in ways that bring people of the same
skill set together. Those who share similar backgrounds and skills
may work more quickly together when tackling company projects.
• Strong brand identity- A company's organizational culture
represents its public image and reputation. People make
assumptions about businesses based on their interactions within
and outside of the company.
• Top performers - Companies that promote community in the
workplace are more likely to retain their best employees.
Organizational culture builds a high-performance culture that
strengthens the work of people within the company, resulting in a
positive employee experience overall.
• Healthy team environment- Having a clear culture that unifies
employees and promotes organized work structures helps people
work together with purpose.
• Focus on learning and development - Training
initiatives, coaching, and providing employees with new
responsibilities are all great ways to show your team that you’re
invested in their success.
How to improve organizational culture
• If you're in a leadership position at work, follow these steps to
ensure your team achieves success in the workplace:
• Communicate well
• Listen to concerns and ideas
• Provide feedback
• Be consistent