2. "The start-up Road: from an original idea to a
successful product"
Does your company have an innovative idea or promising
concept in the high-tech field? Would you like to be able
to market it successfully?
LeadLike can guide you through the entire process- from
the conceptual stage to the marketing stage.
The process has three main stages, resulting in the
success of your start-up project:
1. We start with your idea, and with the help of our
experts, begin by developing a professional product,
concept or service.
2. We then launch a prototype of the idea, putting it through a real test run, both practically and
legally.
3. Finally, we prepare the prototype for launch onto the Israeli market, and look for suitable
investors and partners!
 Development of the professional product:
Market research & Maximizing product marketability
Analysis of the competition and creation of a business model
Evaluation and optimization of costs
Patenting intellectual property & technology
Researching the best business methods
 Business model development and market test-run:
Legal evaluation
Financial analysis
Implementation of the business model
Research and development of the business model
Financial and business management
 Marketing:
Adjustments and improvements to the business model
Product positioning and effective marketing
Executive summary and product presentation
Introduction of the project to multiple investors
Fundraising

3. MARKET RESEARCH & MAXIMIZING
PRODUCT MARKETABILITY
Before launching a product onto the market, we must thoroughly evaluate
the features that can help launch the success of your product. This is done in
several stages:
Fundamental first step: Researching the Market
A good idea is not enough to succeed in bringing an innovation onto the
market. The idea needs to be developed in order to meet a real consumer
need and provide a practical and innovative solution to the problem of a
clearly defined public.
Researching the current market is the only way to truly test your idea. If the
results are positive at the end of this step, we will then proceed on examining
your product's feasibility in the market and develop financing and marketing
strategies for your project.
Increasing Marketability: Product Formulation & Development
After conducting market research, we will conduct a complete and accurate
formulation of the various features of your new product, process or
concept in order to increase its marketability.
This step is necessary to successfully match the product with market demands.
We will identify
the market for this We will identify the market for this product, and analyze its various functions:
product, and analyze the specific needs of potential customers, the product’s placement regarding
its various functions its competitors, market access opportunities, etc.
Review and analysis of your product and constantly maximizing its
marketability are important factors that contribute to the success of your
start-up and will be ongoing through the entire marketing process.
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4. ANALYSIS OF THE COMPETITION
& CREATION OF A BUSINESS
MODEL
Once the market research has been completed, we will examine, in great
details, the product’s direct and indirect competitors on the market.
This analysis will focus primarily on the product’s major competition,
whether in Israel or abroad, with a study of their own approach to their
(similar) product, concept or service, from both an economic and a marketing
perspective. We will use this as a basis to develop a business model for your
start-up’s project.
This business model will address the major aspects of your new business, both
in its objectives (purpose, strategy) and in terms of necessary development
and resources (planning, promotion and distribution) and will guarantee a
market advantage for your product within a specific timeframe.
This step includes several guidelines for the development of the business
model:
 Definition of product’s market value
 Identification of target market (potential consumers)
 Defining the company positioning
 Development of strategies to maximize revenue
 Positioning of the company in the target market
 Formulation of a strategy in order to maintain a competitive edge
This analysis will
focus primarily on
the product’s major LeadLike will help you develop the optimal business model which will best
competition generate the maximum revenue from the sale of your new product, concept
or service.
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5. EVALUATION AND
OPTIMIZATION OF COSTS
The process of bringing an innovative idea to market involves making the right
choices from the very beginning. To this end, we will evaluate your project
and create a strong business plan that will define your entire approach to
the marketing of your idea.
This method includes a series of organized phases of implementation,
each step defined by a business decision that will securely move the process
forward. The development of the business plan for your product includes the
evaluation and optimization of necessary costs, in order to most efficiently
manage the risk involved -and ensure success.
This business plan will be used to define a general outline of the project, its
challenges and difficulties, but most importantly, its strengths. With this new
perspective, your company will decide on the continuation or reorientation
of the project.
Structuring your approach to the marketing of your idea has its serious
advantages:
 Gradually reduce the uncertainties inherent in any development project
 Develop a project outline
 Anticipate and reduce the risk of failure
 Identify major obstacles as soon as possible
 Engage potential clients early
 Gradually introduce resources when the chances of success are
more clearly defined
[---]decision that will
securely move the
 Optimization of costs
process forward.  Improve the quality of investment decisions
 Develop time management through appropriate planning
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6. PATENTING INTELLECTUAL
PROPERTY & TECHNOLOGY
Before planning a commercial launch of the product or innovative concept,
i.e., before revealing it to the public, we must think about protecting your
company’s innovation. Intellectual property protection makes it possible
to safely market your innovative idea.
Obtaining a patent limits the use or marketing of your idea by others, providing
your start-up with an market monopoly.
LeadLike offers you its approach through three fundamental questions:
1 - Is your idea eligible for a patent?
2 - If so, is patenting your idea to your economic advantage?
3 - When and how should your idea be patented? At what stage?
This approach toward patenting makes it possible to:
 Bridge the gap between business strategy and patent
 Guide business decisions and protect innovations
 Encourage analysis of patent’s usefulness
 Choose the patent that best fits the needs and resources of the company
We must think about  Increase corporate value by building a patent portfolio
protecting your
company’s innovation.
LeadLike will assist you in filing the patents that will best fit the ideas, needs,
and resources of your company.
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7. RESEARCHING THE BEST
BUSINESS METHODS
Research on the best business techniques will improve the marketing success
of the product or innovative service proposed by your start-up company.
Once the product is fully defined, the question arises on how to a get a
maximum market value for your product.
Several options are possible:
 Produce and commercialize your product yourself
Bring in a business partner for a particular step/several steps
Outsourcing
Allow/limit the marketing of your product within specific parameters
LeadLike offers to develop an objective framework for these business
decisions, facilitating the process, and developing the method of operation
that is the best suited for your company.
This approach will also allow you to:
 Develop a practical approach on how to market the product
 Identify the relationship of the company with relevant partners/potential
allies
how to a get a
Ensure protection of intellectual property
maximum market value
for your product. Encourage analysis and appropriate use of investments and resources for
marketing techniques
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