De ins en outs van ‘leads’ in de praktijk
Een presentatie, waarin er gewerkt wordt en gesproken wordt over praktijkvoorbeelden van leads genereren en nurturing.
2. Agenda Context – Lawson Background Market Data & Segmentation Ins & Outs of Lead Gen & Nurturing Measurement
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4. Lawson Business Unit Model Global Professional Services Marketing & Product Management Global Support Development Shared G&A Services ASIA PACIFIC CHANNELS & EMERGING MKT FOOD & BEVERAGE FASHION ESM & R MFG & DIST SERVICE INDUSTRIES PUBLIC SECTOR SHCM HEALTHCARE
5. Uniquely Identified High Value Relatively Complex Long Life Ongoing Maintenance Contracts Documented History Business to Business EQUIPMENT FOCUS
6. Construction, Mining & Ag Equipment Material Handlers & Industrial Medical & Laboratory Devices Transportation MRO Target
New model allow us to : Deepen our industry knowledge to offer you better expertise/solution Bringing the strength of the complete organization toward our target markets holistic customer view “sell and deliver” self regulating system Bringing our customers closer to their peers for best practice exchanges etc…