This document discusses strategic social media monitoring and listening for businesses. It provides tips on using tools like Google Alerts, social media alerts, and analytics platforms to track competitors, customers and discussions online. Metrics like site traffic, engagement and comments are important to measure. The highest ROI social networks are identified as Facebook, ratings/reviews, Twitter, LinkedIn and participating in industry forums. Developing search and monitoring skills is key to inform business objectives through social listening.

1. Strategic Snooping
Using social media to check up on
clients, customers, and
competitors

2. Brandy Nagel
• Marketing Catalyst
• @benag
• Recently joined VentureLab at Georgia Tech
• Social Media Coach
• Author of Digitally Famous -- available on
Amazon and Kindle

4. 2. Companies with high levels of
social media activity increased
revenues by 18% on average in the
last 12 months.
Source: Research from Wetpaint & Altimeter

5. 4. “Social media
is an
undisciplined
theater.”

6. 5. People
are talking.
Companie
s should
listen.

7. 6. Developing your search skills is critical

9. It’s about
all of our
business
objectives

10. Most Common Metrics used
by CMOs
• Site traffic
• Conversion
• Number of fans/members
• Number of positive comments
Source:MDG Advertising
http://www.mdgadvertising.com/blog/wp-content/uploads/2011/08/the_roi_of_social_media_mdg_advertising_infographic.png

11. Social Media with the Highest
ROI
1. Facebook
2. Ratings and reviews
3. Twitter
4. LinkedIn
5. Participating in industry blog/forum
6. Company or brand community
7. YouTube
8.
•
Company or brand blog
Source: MDG Advertising

22. Twazzup.com

23. Social Media with the Highest
ROI
1. Facebook
2. Ratings and reviews
3. Twitter
4. LinkedIn
5. Participating in industry blog/forum
6. Company or brand community
7. YouTube
8.
•
Company or brand blog
Source:MDG Advertising

24. Amazon.com

25. Testing is your
best friend.
-- Kira Wampler,
VP of Marketing at Lytro Inc.

26. SCORES &
ALERTS

29. Monitor the Web for interesting new content
•Google Alerts are email updates of the latest
relevant Google results based on your queries.
•Enter a search query you wish to monitor.
•Some handy uses of Google Alerts include:
– monitoring a developing news story
– keeping current on a competitor or industry
– getting the latest on a celebrity or event
– keeping tabs on your favorite sports teams

30. insideview.com

31. samepoint.com

32. Social Media Alerts
Like Google Alerts but for social media.
Receive free daily email alerts of your
brand, company, CEO, marketing
campaign, or on a developing news story,
a competitor, or the latest on a celebrity.
SocialMention.com

33. howsociable.com

34. howsociable.com

35. lovemarks.com

36. LISTENING

37. netvibes.com

38. netvibes.com

39. integrates with Twitter, Facebook Fan Pages,
LinkedIn and other networks where consumers are
engaging with businesses and brands…
Sprout Social offers contact management,
competitive insight, lead generation, reporting,
analytics and more
sproutsocial.com

40. sproutsocial.com

41. trackur.com

42. trackur.com

43. DucksBoard.com

44. DucksBoard.com

45. DucksBoard.com

46. WEBSITE
MEASUREMENT

47. Get Google Analytics Premium for your business. Work directly with Google
and a flat annual fee of $150,000* covers all the data, guarantees and service
you could need.

48. luckyorange.com

49. luckyorange.com

50. Social Media with the Highest
ROI
• Facebook
• Ratings and reviews
• Twitter
• LinkedIn
• Participating in industry blog/forum
• Company or brand community
• YouTube
• Company or brand blog
• Source:MDG Advertising

51. Blogdigger.com

52. Boardreader.com

53. EMAIL
MEASURING

54. Contactology.com

55. Forever Free
If you have fewer than 2,000 subscribers, you can send up
to 12,000 emails per month absolutely free.
MailChimp.com

56. Jigsaw.com