2. INTRODUCTION
Founded in 1981, headquartered in Delhi.
Originally owned by Government of India.
Entered in JV with Suzuki Motor Company.
Most trusted and accepted
Need of effective supply chain
4. Plants located at
Gurgaon Haryana at
Manesar Industrial Town.
Company has 246 local
Tire-1 suppliers and 20
global ones
Capacity of three lakh
units in 2013.
1204 dealers across India
16 warehouses
Service network of 3013
service stations.
Location
5. Vendor Management
Sources 70-80% of its component requirements
form locally developed vendors.
Primary raw material- Steel coils and paint.
Yield Improvement Program.
Strategized logistics.
Lead time reduced from 57 days in 1992 to 19
days in 2003.
Automated Material Receipt System and Wi-Fi
enabled handheld devices.