Toyota's Marketing Strategy

1. Let’s Go Places

2. It created its first
product, the
Type A engine,
and, in 1936, its
first passenger
car, the Toyota
AA.

3. As of February 2016, Toyota
is the 13th-largest company
in the world by revenue.
And one of the largest
automobile manufacturers.

4. How did they do it ?
What was their
Marketing Strategy ?

5. It observes
and adapts
to Market-
demands.

6. Takes
into
account
various
cultures
and regions
for
advertising.

7. Product
Differentiation
● Customization
● Reliability
● features

9. Has Toyota done
the right thing by
manufacturing a
car brand for
everyone ?

10. YES
● It creates an extensive
Product Line.

11. ● Saves from fluctuations in
a particular segment.

12. ● Increased market share
● Increased profits

14. Why was Toyota able to grow so
much bigger than any other auto
manufacturer?

15. ● by● By making a product for everyone.
● Continuous innovation
● Focussing on different cultures and market
trends.

16. Toyota Recall Crisis

17. In 2009-2010, Toyota had to recall a
large number of cars.
It had a negative impact on the sales
and product-reliability.

18. Remedy ??
It should try to regain trust of the
consumers through innovation and
delivering superior quality.

19. Innovation, quality control
and training of staff are the
keys to long term
development.

20. Summary:-
● Toyota’s marketing strategy.
● Philosophy of product for everyone.
● Reasons for amazing growth.
● Car-recall crisis.
● Long term development strategy of innovation, quality control and
training of staff.

21. Disclaimer
Created by Ayush Anurag, IIT Kanpur, during a
Marketing Internship by Prof. Sameer Mathur, IIM
Lucknow.