Consumers are more demanding than ever. They are quick to take to social media to complain about brands - whether they just want to have a moan or need an issue resolved.
And they expect brands to reply pretty much instantaneously, with low levels of tolerance for slow replies or, worse, brands that ignore them.
Axonn Media commissioned a poll of 1,000 social media users to find out how these individuals react when they have a bit of beef with a brand, and the results are interesting.
This presentation presents the highlights of our findings, while the full report can be downloaded from our site at http://axonn.co.uk/resources/the-complainers.