Hooking the reader with your headlines is one of the most important things you'll learn to do in content marketing. If the reader is drawn in they will carry on reading and may even share it via social media. Your headline is the bait for the most picky of readers, so by following these top 5 tips you are guaranteed to entice your audience. Click, enjoy, share and let us know your thoughts! twitter.com/axonnmedia inbound@axonn.co.uk +44 (0) 207 517 2200 www.axonn.co.uk You can also subscribe to our weekly newsletter to be kept up to date with the latest in content marketing: go.axonn.co.uk/newsletter