1. About Axon Advisory
AXON ADVISORY

2. 2
AXON ADVISORY AT A GLANCE
Axon Partners Group is an international advisory and investment firm founded in 2006. Axon combines the flexibility and speed of
boutiques, and the capabilities and reach that only large organizations can provide. Axon advisory supports leading operators and
regulators in the ICT (Information and Communications Technology) space.
INTERNATIONAL & GLOBAL PRESENCE
5 local offices in Madrid, Bogotá, Istanbul,
México City and Riyadh
2 MAIN AREAS OF EXPERTISE
Strategy & Operations - Public Policy &
Regulation
EXPERIENCE IN THE TMT SECTOR
+15 years of worldwide experience in
consulting in the ICT space
+50 CONSULTANTS
Consolidated and multicultural team of
experts with extensive experience and
background
Mexico
Bogotá
Madrid (HQ)
Riyadh
Istanbul

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Axon helps companies in the broad ICT sector in the definition and improvement of strategies and operations, ensuring profitable growth that produces a
sustainable competitive advantage
Public Policy & Regulation
Integral support in the definition of
Public Policies and development of
regulatory frameworks for traditional
and emerging technological sectors.
MARKET AND COMPETITION
ANALYSIS
REGULATORY ACCOUNTING
UNIVERSAL SERVICE
COST MODELLING
ICT LAWS, POLICY AND
REGULATIONS
Strategy & Operations
Specialist management and strategy
consulting services to an international
client base in the broad technology
sector
STRATEGY AND BUSINESS
PLANNING
PROFITABILITY MANAGEMENT
SPECTRUM VALUATION AND
AUCTION SUPPORT
WHAT DOES AXON ADVISORY DO?
NBEDAxon Advisory assists ICT operators, regulators and international organizations in the areas of strategy & operations and public
policy & regulation

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WHO ARE OUR CLIENTS?
ICT COMPANIES
GOVERNMENT INSTITUTIONS
AND REGULATORS
Axon Advisory works with some of the leading global ICT Companies, Government institutions and Regulators

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Client:
European Commission
(Europe)
Case Study #1
REGULATION OF
INTERNATIONAL
ROAMING IN
EUROPE
WHAT TYPE OF PROJECTS ARE YOU GOING WORK IN?
Project’s objectives:
Assist the EC to set
the wholesale charges
applicable to
international roaming
services across Europe
(31 countries)
Expected impact on ICT revenues per country (%)
95% 96% 97% 98% 99% 100% 101% 102% 103% 104% 105%
AT
BE
BG
HR
CY
CZ
DK
EE
FI
FR
DE
EL
HU
IE
IT
LV
LT
MT
NL
NO
PL
PT
RO
SK
SI
ES
SE
UK
% revenues
-5% -4% -3% -2% -1% 0% +1% +2% +3% +4% +5%
Impact on revenues (%)
Weight of roaming traffic in the telecoms industry
High
Low
We have developed cost models to support new public
policy & regulatory initiatives on mobile roaming and
interconnection rates in the European Union. The main
activities of the project involved:
 Development of mobile cost models for the 31
countries belonging to the European Union (EU) and/or
the European Economic Area (EEA).
 Workshops with operators and regulators from all
countries to gather information about their real networks
and investments in future technologies such as 4.5G-
LTE Advanced Pro and 5G.
 Quantification of the expected impact on the ICT
sector revenues for each member state based on the
different regulatory scenarios available.
 Regulatory support to set new tariffs based on the
models’ results, common regulatory frameworks and local
specificities in the 31 countries.
 Support to the European Parliament and the European
Council during the legislative process to set new
wholesale rates across EEA.
Project description

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Client:
CNMC (Spain)
Case Study #2
REVIEW OF THE
REGULATORY
ACCOUNTS OF
SPANISH
OPERATORS
WHAT TYPE OF PROJECTS ARE YOU GOING WORK IN?
Project’s objectives:
Verify the
representativeness of
the revenues, costs
and margins per
service of the main
Spanish operators
(Telefonica, Orange,
Vodafone)
Revenues and costs per business unit
Overview of the Regulatory Accounting system
Axon has been supporting the CNMC since 2006 in the review
of the Regulatory Accounts of the of the main fixed and
mobile operators in Spain.
The process adopted in these projects involves:
► Review of the reasonability of the results per service.
► Review of the technical allocations from the operators’
assets to the services.
► Review of the assets’ revaluation so that they reflect the
cost a new operator would face if it had to deploy its
network today.
► Identify any wrong/inaccurate calculations and estimate
their expected impact on the results.
► Produce a final report and present the findings made to
the CNMC’s board.
The results of these projects have for long served the CNMC
to monitor and regulate the market (e.g. the infamous “tarifa
de acceso”) as well as to investigate any potential
anticompetitive practices adopted by the main operators in
Spain.
Project description
CONTABILIDAD
FINANCIERA CONTABILIDAD ANALÍTICA
Ingresos
Costes
Ingresos
reflejados
Costes
reflejados
Costes en
base a
actividades
(CBA)
Costes
calculados
Centros de
actividad
(CA)
Asignación
de costes e
ingresos por
servicios
CUENTA DE
MÁRGENES
POR
SERVICIO
- Amortización
- Coste de capital
- CACR (Componentes de Red)
- CAADS (Asignables Directamente a Servicios)
- CANADS (No Asignables Directamente a Servicios)
MMdeEUR
Ingresos Costes Corrientes

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Client:
Multilateral Bank (Europe)
Case Study #3
STUDY ON THE 5G
ACCESS-TO-
FINANCE
ECOSYSTEM
WHAT TYPE OF PROJECTS ARE YOU GOING WORK IN?
Project’s objectives:
Provide a set of policy
recommendations on
how to develop new
funding models to
support the 5G
ecosystem in Europe
Overview of financing gap
Heat financing maps
On behalf of a multilateral bank in the EU, we undertook a
study to assess the access-to-finance conditions of
companies developing 5G-enabled businesses in Europe. In
particular, as part of this project, Axon carried out the
following relevant activities:
 Mapping of types of use cases and business models
that 5G is expected to bring across a wide range of
industries
 Mapping of investment programmes focused on 5G
and deep tech in Europe
 Assessment of the market failure and identification of
the financing gap
 In-depth interviews with relevant stakeholders,
including:
• +30 start-ups and SMEs
• +20 VCs and CVCs
• +10 technology and finance experts
 Recommendations on the creation of new funding
programmes, as well as the most appropriate type of
financing
Project description

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Client:
IFT (Mexico)
Case Study #4
ELABORATION OF
REGULATORY
ROADMAP AND
DIGITAL AGENDA
WHAT TYPE OF PROJECTS ARE YOU GOING WORK IN?
Project’s objectives:
Define the main vision
and strategy of IFT
(regulator in Mexico)
for the 2020-2024
period.
Workshops
Examples of analysis carried out
This project comprised the preparation of the digital agenda
and regulatory roadmap from 2020 to 2024 on behalf of
the Mexican telecoms regulator (IFT).
Among others, the project included the following activities:
► Review of the current market situation and
prospective analysis of the sector considering the
developments that are yet to come: emerging
technologies and new business models, digitalization of
the economy, convergence of digital services, bridging the
digital gap, etc.
► Analysis of the international practice, reviewing the
digital agendas and sector plans of +10 international
references, with special attention to ICT-advanced
economies such as Singapore, South Korea or Kapan.
► The main findings of the study were supplemented
through the insights collected through several workshops
with the industry, academy, government and civil
society.
Project description

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Client:
Operator in Middle East
Case Study #5
DEVELOPMENT OF
AN IoT BUSINESS
STRATEGY AND
PLAN
WHAT TYPE OF PROJECTS ARE YOU GOING WORK IN?
Project’s objectives:
Support our client to
launch IoT solutions
focused on the most
appealing use cases in
terms of RoI and
CapEx requirements
Market sizing
IoT market value chain
Development of the service provider’s IoT business strategy
and 5-years business plan based following an identification of
the clearest market opportunities that better matched our
client’s strengths and existing operations, including a detailed
go-to-market plan.
The execution of the project, included, among others, the
following activities:
► Global and local IoT market study to understand the
market size of each component in the IoT market,
namely connectivity, equipment, platforms & services, ICT
enablers, solution & application.
► Following this analysis, based on a prioritized assessment
of key verticals, we selected the optimal use cases for the
initial IoT business strategy.
► Each use case was analysed from commercial and financial
perspectives by conducting market research and expert
interviews in order to quantify them and properly define
our client’s value proposition.
Project description

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We are looking for entry-level profiles that fit our team and culture. We apply a very thorough process with different stages and
tests to ensure we get the right profiles.
QUALIFICATIONS
Minimum qualifications
• Engineers (Industrial, Telecom, Aerospace, mainly) /
Economist /business/finance graduates
• Studies completed with high grades
• 0 to 4 years of professional experience
Bonus points
• Academic/work experience in the TMT/telco industry
• Previous consulting experience
WHO ARE WE LOOKING FOR?
HIRING PROCESS
• First filter – Completion of tests
• Second filter – HR interview
• Third filter – Interview with manager/senior manager
• Fourth filter – Interview with principal
• Fifth filter, Interview with Managing Partner
All in all, the hiring process should last less than
4 weeks!

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WHAT TYPE OF WORK DO OUR CONSULTANTS DO?
80% of our advisory projects are within the ICT industry, specifically in the telecom sector. It is of utmost importance for us to be
surrounded by professionals with a solid academic background.
 Carry out a wide range of advisory projects in the TMT sector worldwide.
 Identify and resolve key issues in complex projects, as well as formulate conclusions and recommendations.
 Communicate projects’ findings to your superiors and clients through reports and presentations.
 Develop strong work relations with your colleagues and clients, becoming part of an international and
multicultural team.
 You can be assigned to any type of project within the Advisory division, working with different clients in different
geographies.
 The length of our projects is 4-6 months on average. You can get multiple experiences in a single year.
 Lots of travelling involved (specially as seniority increases), but no short/long term relocations.
 No body-shopping!
 This is not a programming/software development/implementation type of job.
A different type of consulting
What will I do as a
Strategy Consultant?

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Associate
0-2 years of
experience
Senior
Associate
2-4 years of
experience
Manager
4-6 years of
experience
Senior
Manager
6-8 years of
experience
Principal
8-10 years of
experience
Partner
10+ years of
experience
Senior
Partner
15+ years of
experience
Execution
(billability)
Business
Development
(sales)
1- 2 years
1- 2 years
2 - 3 years
2 - 3 years
2 - 3 years
GROWTH MANAGEMENT LEADERSHIP
Increasing
responsibilities as you
grow
Meritocratic culture
which allows career
progression
Axon´s career
path means
evolution
From mastering the
execution and client
management to evolving
into a business/strategic
leader
HOW IS THE CAREER PATH IN AXON?

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www.axonpartnersgroup.com
jobs@axonpartnersgroup.com