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Social Media Marketing Best Practices
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Social Media Marketing Best Practices
Social Media Marketing Best Practices
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Social Media Marketing Best Practices
Social Media Marketing Best Practices
© 2008 Awareness CONFIDENTIAL
?   ?
tagging   categories   permissions   search
                                              voting
Social Media Marketing Best Practices
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© 2008 Awareness CONFIDENTIAL
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Social Media Marketing Best Practices
Social Media Marketing Best Practices
>

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>



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Original community




                                   Additional community




Two-way dialog with market
Builds brand
Incremental revenue
Often cited as excellent example
>
>

>
>

>



>

>

>
>
Multiple points of
participation
Key
element
of a
national
branding
campaign
Use Cases
> Users who are passionate
  about a topic, activity, or issue
      Photography
  >
      Fitness
  >
      Politics
  >
      Family/children
  >
      Current topics
  >
      Etc.
  >

Success Metrics
> Number of registered users
  vs. participation
> Page view trend
> Profile completeness
> Net promoter score
Social Media Marketing Best Practices
Use Cases
> Solicit input for creation or
   updating of product, service
   or program
   > New product, service or program
   > Major changes/update
   > Market research

Success Metrics
> Number of members vs.
  number of ideas trend graph
> Number of acted on ideas trend
  ($ value per accepted idea)
> Latest ideas
> Net promoter score
Social Media Marketing Best Practices
Use Cases
> Loyal base of customers you
  want to engage and reward
> Formal loyalty program you
  want to leverage

Success Metrics
> Number of members vs.
  member participation graph
> Number of page views trend
> Top contributing members
> Net promoter score
Use Cases
> Any organization with a
    substantial, active user base
    can benefit from a Peer
    Support community

Success Metrics
> Questions vs. answers
    trend graph
    Total questions vs. open
>
    Total answers ($ amount
>
    per answer option)
    Top supporters
>
    Net promoter score
>
© 2008 Awareness CONFIDENTIAL
>




>

>
>
>
Social Media Marketing Best Practices
© 2008 Awareness CONFIDENTIAL
•


•

•
© 2008 Awareness CONFIDENTIAL

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Social Media Marketing Best Practices

  • 5. > > > • •
  • 8. © 2008 Awareness CONFIDENTIAL
  • 9. ? ?
  • 10. tagging categories permissions search voting
  • 12. • • > > • >
  • 13. > > > >
  • 14. > > > >
  • 15. > > > > © 2008 Awareness CONFIDENTIAL
  • 20. Original community Additional community Two-way dialog with market Builds brand Incremental revenue Often cited as excellent example
  • 24. Use Cases > Users who are passionate about a topic, activity, or issue Photography > Fitness > Politics > Family/children > Current topics > Etc. > Success Metrics > Number of registered users vs. participation > Page view trend > Profile completeness > Net promoter score
  • 26. Use Cases > Solicit input for creation or updating of product, service or program > New product, service or program > Major changes/update > Market research Success Metrics > Number of members vs. number of ideas trend graph > Number of acted on ideas trend ($ value per accepted idea) > Latest ideas > Net promoter score
  • 28. Use Cases > Loyal base of customers you want to engage and reward > Formal loyalty program you want to leverage Success Metrics > Number of members vs. member participation graph > Number of page views trend > Top contributing members > Net promoter score
  • 29. Use Cases > Any organization with a substantial, active user base can benefit from a Peer Support community Success Metrics > Questions vs. answers trend graph Total questions vs. open > Total answers ($ amount > per answer option) Top supporters > Net promoter score >
  • 30. © 2008 Awareness CONFIDENTIAL
  • 33. © 2008 Awareness CONFIDENTIAL
  • 35. © 2008 Awareness CONFIDENTIAL