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© 2008 Awareness CONFIDENTIAL
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Original community




                                   Additional community




Two-way dialog with market
Builds brand...
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Multiple points of
participation
Key
element
of a
national
branding
campaign
Use Cases
> Users who are passionate
  about a topic, activity, or issue
      Photography
  >
      Fitness
  >
      Pol...
Use Cases
> Solicit input for creation or
   updating of product, service
   or program
   > New product, service or progr...
Use Cases
> Loyal base of customers you
  want to engage and reward
> Formal loyalty program you
  want to leverage

Succe...
Use Cases
> Any organization with a
    substantial, active user base
    can benefit from a Peer
    Support community

S...
© 2008 Awareness CONFIDENTIAL
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© 2008 Awareness CONFIDENTIAL
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© 2008 Awareness CONFIDENTIAL
Social Media Marketing Best Practices
Social Media Marketing Best Practices
Social Media Marketing Best Practices
Social Media Marketing Best Practices
Social Media Marketing Best Practices
Social Media Marketing Best Practices
Social Media Marketing Best Practices
Social Media Marketing Best Practices
Social Media Marketing Best Practices
Social Media Marketing Best Practices
Social Media Marketing Best Practices
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Social Media Marketing Best Practices

  1. • • •
  2. • > > > •
  3. © 2008 Awareness CONFIDENTIAL
  4. ? ?
  5. tagging categories permissions search voting
  6. • • > > • >
  7. • > > > >
  8. • > > > >
  9. • > > > > © 2008 Awareness CONFIDENTIAL
  10. > > > > >
  11. > > > > > > >
  12. Original community Additional community Two-way dialog with market Builds brand Incremental revenue Often cited as excellent example
  13. > > > > > > > > >
  14. Multiple points of participation
  15. Key element of a national branding campaign
  16. Use Cases > Users who are passionate about a topic, activity, or issue Photography > Fitness > Politics > Family/children > Current topics > Etc. > Success Metrics > Number of registered users vs. participation > Page view trend > Profile completeness > Net promoter score
  17. Use Cases > Solicit input for creation or updating of product, service or program > New product, service or program > Major changes/update > Market research Success Metrics > Number of members vs. number of ideas trend graph > Number of acted on ideas trend ($ value per accepted idea) > Latest ideas > Net promoter score
  18. Use Cases > Loyal base of customers you want to engage and reward > Formal loyalty program you want to leverage Success Metrics > Number of members vs. member participation graph > Number of page views trend > Top contributing members > Net promoter score
  19. Use Cases > Any organization with a substantial, active user base can benefit from a Peer Support community Success Metrics > Questions vs. answers trend graph Total questions vs. open > Total answers ($ amount > per answer option) Top supporters > Net promoter score >
  20. © 2008 Awareness CONFIDENTIAL
  21. > > > > >
  22. © 2008 Awareness CONFIDENTIAL
  23. • • •
  24. © 2008 Awareness CONFIDENTIAL
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