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Rural Marketing_Project.pptx

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Rural Marketing_Project.pptx

  1. 1. RURAL MARKETING LIVE PROJECT Group Members: Naved Alam Anshul Nahal Sanjay Ukkath Shashi Singh
  2. 2. topic Submit the project (PPT) on qualitative research for identifying rural problems or needs by conducting 5 interviews in rural part of Dehradun. Collect the proofs of qualitative data (interviews) in the form of pictures or recording. Draft the problem statement.
  3. 3. Introduction objectives Analysis Introduction to our topic. What are our objectives for this project? What do we aim to understand? What are the problems and needs? 01 02 04 Methodology How did we do it? What are the sources we utilized? 03
  4. 4. 01 - Introduction In India there are 6,00,000 villages out of them 1,25,000 are backward so there is a need for designing and building the village as a smart village. The vision of smart village is that modern energy access can act as a catalyst for development in education, health, productive enterprise and environmental sustainability. There are several issues related to infrastructure development in Dehradun. These include connectivity in water supply, power, surface transport, communication and welfare.
  5. 5. Objectives & research methodology 02-03
  6. 6. Development Infrastructures Understanding the local development mechanisms that was followed by focusing on how institutions work in search of local problems Designing questions and problem-solving ways to develop rural infrastructures design To a large degree, functioning of a right assessment of acting patterns and obstacles associated with life improvement in the villages.
  7. 7. Rm Qualitative Research, Surveys from villages Convenience sampling The methods for reaching the specific objective of the project are the semi- structured interviews and analysis survey. Qualitative analysis at the nearby villages of Kandoli, Bidholi and Pondha was the basic road for understanding how rural development took or failed to take place. Type of research Sampling method Data collection Specific sampling
  8. 8. Movement Education ● Increase in pollution ● Improper Roadways ● Lack of Transportation ● Lack of schools & college for girls (co- education exist) ● Lack of infrastructure for hospitals and schools external ● Lack of job opportunities during university off- seasons. ● Children are more exposed to drugs and liquor.
  9. 9. MARKET Corruption ● Due to inflation business owners are forced to increase market prices. ● Unlawful harassment laid upon local business owners by corrupted officials. Infrastructure ● Lack of streetlights cause inconvenience for localities and students, ● Excessive deposit of rainwater on roadways,
  10. 10. External cont. Technology ● Excess infestation of cows and cow-bourne diesases. ● Lack of sanitarypads. ● Lack of technological advancements. ● Lack of Internet access.
  11. 11. Lucky Maggie Point, Bidholi. Mr Raju. Owner Greenview Hostel Hemanth Giri. Interview link- https://drive.google.com/file/d/1W9 KUVSBisyGQS__uEHweFxtyo1qe VHEs/view?usp=sharing
  12. 12. ● Hospitals, public toilets and improved transportation ● Speed breakers should be built to avoid rash driving. ● Set up of more water plants and suppliers should be done to avoid unavailability of water ● Make an initiative to set up NASHA MUKTI KENDRA and awareness campaigns for the villagers. ● Local authorities and the sarpanch should make efforts to stop these activities to avoid accidents and crop damage from loose animals. Phase 1
  13. 13. As we acknowledged in the video some of the factors that affect the villagers : • We need to improve the transportation system in the village area mostly by focusing over road infrastructure and secondly by introducing cheap E- Vehicles making it a cleaner and easier source of transportation. • Even though expensive Co-Ed schools and college exist the lack of proper girl only Colleges and schools are a barrier of children to overcome. Also Hospitals need to be more accessible and advanced.
  14. 14. Thank you

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