Research done in a rural area

1. RURAL
MARKETING
LIVE PROJECT
Group Members:
Naved Alam
Anshul Nahal
Sanjay Ukkath
Shashi Singh

2. topic
Submit the project (PPT) on qualitative research for identifying
rural problems or needs by conducting 5 interviews in rural part of
Dehradun. Collect the proofs of qualitative data (interviews) in the
form of pictures or recording. Draft the problem statement.

3. Introduction objectives
Analysis
Introduction to our topic. What are our objectives for this
project? What do we aim to
understand?
What are the problems and
needs?
01 02
04
Methodology
How did we do it? What are
the sources we utilized?
03

4. 01 - Introduction
In India there are 6,00,000 villages out of them 1,25,000 are
backward so there is a need for designing and building the
village as a smart village. The vision of smart village is that
modern energy access can act as a catalyst for development in
education, health, productive enterprise and environmental
sustainability. There are several issues related to infrastructure
development in Dehradun. These include connectivity in water
supply, power, surface transport, communication and welfare.

5. Objectives &
research
methodology
02-03

6. Development Infrastructures
Understanding the local
development mechanisms
that was followed by
focusing on how institutions
work in search of local
problems
Designing questions and
problem-solving ways to
develop rural infrastructures
design
To a large degree,
functioning of a right
assessment of acting patterns
and obstacles associated with
life improvement in the
villages.

7. Rm
Qualitative Research, Surveys
from villages
Convenience sampling
The methods for reaching the specific
objective of the project are the semi-
structured interviews and analysis survey.
Qualitative analysis at the nearby villages
of Kandoli, Bidholi and Pondha was the
basic road for understanding how rural
development took or failed to take place.
Type of research
Sampling method
Data collection
Specific sampling

8. Movement Education
● Increase in pollution
● Improper Roadways
● Lack of
Transportation
● Lack of schools &
college for girls (co-
education exist)
● Lack of infrastructure
for hospitals and
schools
external
● Lack of job opportunities
during university off-
seasons.
● Children are more exposed
to drugs and liquor.

9. MARKET Corruption
● Due to inflation
business owners are
forced to increase
market prices.
● Unlawful harassment
laid upon local
business owners by
corrupted officials.
Infrastructure
● Lack of streetlights
cause inconvenience
for localities and
students,
● Excessive deposit of
rainwater on roadways,

10. External cont. Technology
● Excess infestation of
cows and cow-bourne
diesases.
● Lack of sanitarypads.
● Lack of technological
advancements.
● Lack of Internet
access.

11. Lucky Maggie Point, Bidholi. Mr Raju. Owner Greenview Hostel
Hemanth Giri.
Interview link-
https://drive.google.com/file/d/1W9
KUVSBisyGQS__uEHweFxtyo1qe
VHEs/view?usp=sharing

12. ● Hospitals, public toilets and improved transportation
● Speed breakers should be built to avoid rash driving.
● Set up of more water plants and suppliers should be done
to avoid unavailability of water
● Make an initiative to set up NASHA MUKTI KENDRA
and awareness campaigns for the villagers.
● Local authorities and the sarpanch should make efforts
to stop these activities to avoid accidents and crop damage
from loose animals.
Phase 1

13. As we acknowledged in the video some of the factors that affect the villagers :
• We need to improve the transportation system in the village area mostly by
focusing over road infrastructure and secondly by introducing cheap E-
Vehicles making it a cleaner and easier source of transportation.
• Even though expensive Co-Ed schools and college exist the lack of proper
girl only Colleges and schools are a barrier of children to overcome. Also
Hospitals need to be more accessible and advanced.

14. Thank you