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Summer internship reoprt on hcl

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Summer internship reoprt on hcl

  1. 1. SUMMER INTERNSHIP REOPRT ON MARKET ANALYSIS OF HCL INFO SYSTEM IN PATNA AVINASH KR SINGH 11BSP0209
  2. 2. PRIMARY RESEARCH OBJECTIVE  Initially we have to do the market survey of HCL ME laptops with comparison to other brands i.e. starting three days of the project we visited as many as retail outlet in Patna for gathering the information that which company / brand is most suggested by the retailers and why ?  After that, the second step we followed is to gain the knowledge of the product information of HCL laptops and desktops in different category of consumer requirements so that we can deal with the customer confidentially and clears all the pro and cons of the HCL products that they are planning to purchase from the shops.  Next step is to create the awareness in the IT market, which we insatiate by canopy’s and on floor managing retail store which help us to understand the requirement and expectation of the customers. Being the floor manager in the store we are also required to maintain the adequate inventory level. SECONDARY RESEARCH OBJECTIVE My Secondary research objective is to analyses the factors affecting the buying behavior of the B2C customers. For this I used my own questionnaire and I also interacted with customers as well as some retailers.
  3. 3. RESEARCH METHODOLOGY For carrying the research I have used both primary as well as secondary data. PRIMARY DATA: For collecting the primary data I have framed a questionnaire. SECONDARY DATA: I have used the website www.hclinfosystems.com and various journals to get the required methodology. SAMPLE SELECTION The sample taken for the research, comprises of various retailers, consumers at PATNA. SAMPLE SIZE Sample size which we have considered for conducting the research is 300 including retailers and consumers at PATNA. TIME FRAME The time frame of the research is 8 weeks i.e. 9th of April to 9th of June 2012. LIMITATIONS The results which we have concluded are thoroughly based on our sample data. We have tried our level best to obtain a fair reflection of the original scenario of the conditions prevailing in the market. Appropriate approximations are taken where ever accurate data was unavailable.
  4. 4. COMPETITOR OF HCL ME LAPTOPS Positioning Communication Theme Brand Dell Partner in Success Take Your Own Path Hp Innovators Personal Again Acer Solution Provider Life is Busy, Acer Makes it Easy Compaq Enabler of Mobile Computing Get Going Lenovo Feature Rich New World, New Thinking Toshiba Performance Feel Quality, Feel Toshiba Sony Design / Aesthetics Closer to You
  5. 5. DATA AN ALYSIS & GRAPHICAL DATA INTERPRETATION 1. WHICH LAPTOP DO YOU USE OTHERS HP SONY VAIO 15% 29% 8% LENOVO 13% HCL ME DELL 11% 24%
  6. 6. 2. WHY DID YOU CHOOSE THIS BRAND? low price 9% brand image 19% good service 51% looks 5% avaliablity 8% recommendati on 8%
  7. 7. 3. WHICH NAME YOU HAS HEARD MOST ? 60% 50% 48% 40% 30% 20% 24% 10% 13% 7% 8% 0% HP DELL HCL SONY VAIO LENEVO
  8. 8. 4. WHICH BRAND DO YOU THINK HAS A BETTER AFTER SALE SERVICE ? 50% 45% 44% 40% 35% 30% 25% 20% 22% 20% 15% 10% 5% 7% 7% 0% HP DELL HCL SONY VAIO LENEVO
  9. 9. LIMITATIONS  All the analysis is done , targeting Patna computer market  Most of the respondent are biased on answering the questioners  At sometimes there was problem of non-responsiveness at some authorized and non-authorized center... FINDINGS  Most of the market is covered by HP and Dell.  Customer don’t prefer HCL laptops because it does not have any USP in their product line.  Another Reason for not preferring HCL products are bad service , bad products , price , lack of advertisements.
  10. 10. RECOMMENDATION HCL says that it has got a wide network of services center and they can solve any problem within 48 hour but they fail on this commitment, this act make customer to loose its trust. HCL should understand that push strategy is not always good but they should win the confidence and heart of customer by providing them value for money. Promotional activity are very less therefore they should invest in advertisement and create brand awareness. Brand image of HCL in laptop segment is low and it is considered as cheap brand with low quality. HCL should design their product according to customer requirement of India. Most of the product are standard product whereas now the age of customize product . HCL should provide good tag line to its name that can make the association of customer to the company. HCL should make alliance with the financial organization that can provide installment facilities to the customer. HCL should provide some sales based incentive and training so that they can be motivated for more selling's. HCL should try to raise EC2 and EEC attributes of PC’s that can be projected as best buy. And also project some special feature as sound or graphics or any other
  11. 11. CONCLUSIO N “every product is made to sell, only we have to find the potential buyer “. And “ How To Deals With The Customers And Convince Them ? ” The whole responsibility is to keep them in our side and understand the necessary of the customers.
  12. 12. THANK YOU Date : 11/06/2012

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