Digital Marketing.pptx

Digital Marketing:
Riding the Wave of
Emerging Trends
AVINASH REDDY C
USN :- 01JST21CB004
Introduction
In today's world, where technology is constantly evolving and people are
spending more and more time online, it's essential for businesses to have a
strong online presence.
Digital marketing encompasses a wide range of strategies, from search engine
optimization to social media advertising. By leveraging these tools effectively,
businesses can build brand awareness, attract new customers, and ultimately
drive revenue. So let's dive in and explore what digital marketing is all about!
Social Media Stories
Social media stories have become an increasingly popular way for brands to
connect with their audiences. These short, ephemeral posts allow companies to
showcase their personality and offer a behind-the-scenes look at their
operations.
One successful example of using social media stories in digital marketing is the
fashion brand, ASOS. They used Instagram stories to give followers a sneak peek
into their new collection and provided exclusive discounts to those who engaged
with the content. This resulted in a significant increase in sales and engagement
on their platform.
Video Marketing
Video marketing is an essential component of any successful digital marketing
strategy. Videos are highly engaging and can help businesses connect with their
audiences in a more personal way.
To create effective videos, it's important to have a clear message and a strong
call-to-action. Use high-quality visuals and sound, and keep the video short and
concise. Consider incorporating humor or emotion to make the video more
memorable and shareable.
Targeted Advertisements
Targeted ads use data-driven strategies to deliver personalized messages to specific individuals
or groups based on their demographics, interests, and online activities.
Benefits of targeted ads include improved ad relevancy, higher click-through rates, increased
conversion rates, and reduced ad fatigue for users.
Privacy and data security concerns surround the collection and use of user data for targeted
ads.
Targeted ads are expected to become more sophisticated with advancements in technology,
leveraging AI, data analytics, and automation.
Affiliate marketing
Affiliate marketing is a performance-based marketing strategy where businesses collaborate
with affiliates to promote products or services and earn a commission.
Affiliates are individuals or entities with relevant content and audience reach who promote
products through various marketing tactics.
Commission structures vary, including pay-per-sale, pay-per-lead, and pay-per-click models.
Tracking systems accurately monitor affiliate activities and attribute commissions.
Building strong relationships with affiliates through communication and incentives is important.
Mobile marketing
Mobile marketing is a digital marketing strategy that allows you to engage with
your target audience on their mobile devices, such as smartphones and tablets.
This can be via SMS and MMS messages, social media notifications, mobile app
alerts, and more.
It’s crucial to ensure that all content is optimized for mobile devices. According
to the Pew Research Center, 85% of Americans own a smartphone, so your
marketing efforts can go a long way when you create content for computer and
mobile screens.
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Digital Marketing.pptx

  • 1. Digital Marketing: Riding the Wave of Emerging Trends AVINASH REDDY C USN :- 01JST21CB004
  • 2. Introduction In today's world, where technology is constantly evolving and people are spending more and more time online, it's essential for businesses to have a strong online presence. Digital marketing encompasses a wide range of strategies, from search engine optimization to social media advertising. By leveraging these tools effectively, businesses can build brand awareness, attract new customers, and ultimately drive revenue. So let's dive in and explore what digital marketing is all about!
  • 3. Social Media Stories Social media stories have become an increasingly popular way for brands to connect with their audiences. These short, ephemeral posts allow companies to showcase their personality and offer a behind-the-scenes look at their operations. One successful example of using social media stories in digital marketing is the fashion brand, ASOS. They used Instagram stories to give followers a sneak peek into their new collection and provided exclusive discounts to those who engaged with the content. This resulted in a significant increase in sales and engagement on their platform.
  • 4. Video Marketing Video marketing is an essential component of any successful digital marketing strategy. Videos are highly engaging and can help businesses connect with their audiences in a more personal way. To create effective videos, it's important to have a clear message and a strong call-to-action. Use high-quality visuals and sound, and keep the video short and concise. Consider incorporating humor or emotion to make the video more memorable and shareable.
  • 5. Targeted Advertisements Targeted ads use data-driven strategies to deliver personalized messages to specific individuals or groups based on their demographics, interests, and online activities. Benefits of targeted ads include improved ad relevancy, higher click-through rates, increased conversion rates, and reduced ad fatigue for users. Privacy and data security concerns surround the collection and use of user data for targeted ads. Targeted ads are expected to become more sophisticated with advancements in technology, leveraging AI, data analytics, and automation.
  • 6. Affiliate marketing Affiliate marketing is a performance-based marketing strategy where businesses collaborate with affiliates to promote products or services and earn a commission. Affiliates are individuals or entities with relevant content and audience reach who promote products through various marketing tactics. Commission structures vary, including pay-per-sale, pay-per-lead, and pay-per-click models. Tracking systems accurately monitor affiliate activities and attribute commissions. Building strong relationships with affiliates through communication and incentives is important.
  • 7. Mobile marketing Mobile marketing is a digital marketing strategy that allows you to engage with your target audience on their mobile devices, such as smartphones and tablets. This can be via SMS and MMS messages, social media notifications, mobile app alerts, and more. It’s crucial to ensure that all content is optimized for mobile devices. According to the Pew Research Center, 85% of Americans own a smartphone, so your marketing efforts can go a long way when you create content for computer and mobile screens.