1.
Apple

2.
Apple Introduction
 Apple Inc. is an American multinational technology company headquartered
in Cupertino, California, that designs, develops, and sells consumer
electronics, computer software, and online services. It is considered one of the Big
Four tech companies along with Amazon, Google, and Facebook.[6][7]
 The company's hardware products include the iPhone smartphone, the iPad tablet
computer, the Mac personal computer, the iPod portable media player, the Apple
Watch smartwatch, the Apple TV digital media player, the AirPods wireless earbuds
and the HomePod smart speaker. Apple's software includes
the macOS, iOS, iPadOS, watchOS, and tvOS operating systems, the iTunes media
player, the Safari web browser, and the iLifeand iWork creativity and productivity
suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode. Its
online services include the iTunes Store, the iOS App Store, Mac App Store, Apple
Music, Apple TV+, iMessage, and iCloud. Other services include Apple Store, Genius
Bar, AppleCare, Apple Pay, Apple Pay Cash, and Apple Card.

3.
1976–1984: Founding and incorporation
 Apple Computer Company was founded on April 1, 1976, by Steve Jobs, Steve Wozniak,
and Ronald Wayne.[16] The company's first product is the Apple I, a computer designed
and hand-built entirely by Wozniak,[ and first shown to the public at the Homebrew
Computer Club.[19][20] Apple I was sold as a motherboard (with CPU, RAM, and basic
textual-video chips)—a base kit concept which would now not be marketed as a
complete personal computer.The Apple I went on sale in July 1976 and was market-
priced at $666.66 ($2,935 in 2018 dollars, adjusted for inflation).

4.
Introduction to Mac
• The MacBook is a brand of Macintosh laptop computers by Apple Inc. that merged
the PowerBook and iBook lines during Apple's transition to Intel processors. The current
lineup consists of the MacBook Air (2008–present) and the MacBook Pro (2006–present).
A different MacBook line existed from 2006 to 2012 and 2015 to 2019.
• The MacBook family were initially housed in designs similar to the iBook and PowerBook
lines which preceded them, now making use of a unibody aluminum construction first
introduced with the MacBook Air. This new construction also has a black plastic keyboard
that was first used on the MacBook Air, which itself was inspired by the sunken keyboard
of the original polycarbonate MacBooks. The now standardized keyboard brings
congruity to the MacBook line, with black keys on a metallic aluminum body.
• The MacBook was discontinued from February 2012 until March 2015, when a new
model featuring an ultraportable design and an all-metal enclosure was introduced. It
was again discontinued on July 2019 following a price reduction of the 3rd generation
MacBook Air and discontinuation of the 2nd generation model.

5.
MacBookToday
• The MacBook Air is Apple's least expensive notebook computer. While the 1st generation
was released as a premium ultraportable positioned above the 2006 - 2012 MacBook,
lowered prices on subsequent iterations and the discontinuation of that MacBook has
made it serve as the entry-level Macintosh portable. The 2010 to 2017 base model came
with a 13-inch screen, and was Apple's thinnest notebook computer until the introduction
of the MacBook in March 2015. This MacBook Air model features two USB Type-A 3.0 ports
and a Thunderbolt 2 port, as well as an SDXC card slot (only on the 13inch model). This
model of MacBook Air did not have a Retina Display. A MacBook Air model with an 11-inch
screen was available from October 2010 to October 2016. In 2017, the MacBook Air
received a small refresh, with the processor speed increased to 1.8 GHz.
• On October 30, 2018, the MacBook Air underwent a major design change, dropping the
USB Type-A ports, MagSafe, and the SD card slot in favor of two USB-C/Thunderbolt 3 ports
and a headphone jack. It was updated with a Retina display and Intel Y-series Amber Lake i5
CPUs, as well as a Force Touch trackpad, a third generation butterfly mechanism keyboard,
and the Touch ID sensor found in the fourth generation MacBook Pro, but without the
Touch Bar. The base price was also raised, although the base configuration of the 2017
model was retained until July 9, 2019, when it was discontinued along with the Retina
MacBook.[1] The base price of this model was also dropped to $1099 ($999 for students) on
the same day.[2]

6.
Different Models Of Macbook

7.
z
I pod
 The iPod is a line of portable media players and multi-purpose pocket
computers[2] designed and marketed by Apple Inc. The first version was released
on October 23, 2001, about ​8 1⁄2 months after the Macintosh version
of iTunes was released. As of May 28, 2019, only the iPod Touch (7th
generation) remains in production.[3]
 Like other digital music players, some versions of the iPod can serve as
external data storage devices. Prior to macOS 10.15 Apple's iTunes software
(and other alternative software) can be used to transfer music, photos,
videos, games, contact information, e-mail settings, Web bookmarks, and
calendars, to the devices supporting these features from computers using
certain versions of Apple macOS and MicrosoftWindows operating systems.[4][5]
 Before the release of iOS 5, the iPod branding was used for the media player
included with the iPhone and iPad, a combination of the Music and Videos apps
on the iPod Touch. As of iOS 5, separate apps named "Music" and "Videos" are
standardized across all iOS-powered products.[6] While the iPhone and iPad
have essentially the same media player capabilities as the iPod line, they are
generally treated as separate products. During the middle of 2010, iPhone sales
overtook those of the iPod.[7]

8.
I PHONE
• iPhone is a line of smartphones designed and marketed by Apple Inc. All generations of the iPhone use
Apple's iOS mobile operating system software. The first-generation iPhone was released on June 29,
2007, and multiple new hardware iterations with new iOS releases have been released since.
• The user interface is built around the device's multi-touch screen, including a virtual keyboard. The
iPhone has Wi-Fi and can connect to cellular networks. An iPhone can take photos, play music, send and
receive email, browse the web, send and receive text messages, record notes, perform mathematical
calculations, and receive visual voicemail. Shooting video also became a standard feature with
the iPhone 3GS. Other functionality, such as video games, reference works, and social networking, can
be enabled by downloading mobile apps. As of January 2017, Apple's App Storecontained more than
2.2 million applications available for the iPhone.

9.
IPAD
• IPad is a line of tablet computers designed, developed and marketed
by Apple Inc., which run the iOS and iPadOS mobile operating
The first iPad was released on April 3, 2010; the most recent iPad
models are the sixth-generation iPad, released on March 27, 2018;
the fifth-generation iPad mini, released on March 18, 2019; the third-
generation iPad Air, released on March 18, 2019; and the 11-inch
(280 mm) and third-generation 12.9-inch (330 mm) iPad Pro, released
on November 7, 2018.
• As of May 2017, Apple has sold more than 360 million iPads,[6] though
sales peaked in 2013.[17][18] It is the most popular tablet computer by
sales as of the second quarter of 2018.[19]
• The user interface is built around the device's multi-touch screen,
including a virtual keyboard. All iPads can connect via Wi-Fi; some
models also have cellular connectivity. iPads can shoot video, take
photos, play music, and perform Internet functions such as web-
browsing and emailing. Other functions – games, reference, GPS
navigation, social networking, etc. – can be enabled by downloading
and installing apps. As of March 2016, the App Store has more
than million apps for the iPad by Apple and third parties.

10.
I WATCH
◦ Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It
incorporates fitness tracking and health-oriented capabilities with integration with iOS and
other Apple products and services.
◦ Apple Watch relies on a wireless connection to an iPhone to perform many of its default
functions such as calling and texting. However, Wi-Fi chips in all Apple Watch models allow
the smartwatch to have limited connectivity features away from the phone anywhere a Wi-Fi
network is available. Series 3 LTE Apple Watches are able to be used without needing to be
consistently connected to an iPhone, though an iPhone is still required to set up the device.
First generation and Series 1 and 2 Apple Watches require an iPhone 5s or later with iOS 11;
the Series 3 and later LTE models require an iPhone 6 or later with iOS 11 or later.[14]
◦ The Apple Watch was released on April 24, 2015[15][16] and quickly became the best-selling
wearable device with 4.2 million sold in the second quarter of the 2015 fiscal year.[17][18]

11.
MacOS
 MacOS previously Mac OS X and later OS X) is a series of graphical operating
systems developed and marketed by Apple Inc. since 2001. It is the primary operating
for Apple's Mac family of computers. Within the market of desktop, laptop and home
computers, and by web usage, it is the second most widely used desktop OS,
Windows.[9][10]
 macOS is the second major series of Macintosh operating systems. The first is colloquially
called the "classic" Mac OS, which was introduced in 1984, and the final release of which
was Mac OS 9 in 1999. The first desktop version, Mac OS X 10.0, was released in March
with its first update, 10.1, arriving later that year. After this, Apple began naming its releases
after big cats, which lasted until OS X 10.8 Mountain Lion. Since OS X 10.9 Mavericks,
have been named after locations in California.[11] Apple shortened the name to "OS X" in
and then changed it to "macOS" in 2016, adopting the nomenclature that they were using
their other operating systems, iOS, watchOS, and tvOS. The latest version is macOS Mojave,
which was publicly released in September 2018.
 Between 1999 and 2009, Apple sold a separate series of operating systems called Mac OS X
Server. The initial version, Mac OS X Server 1.0, was released in 1999 with a user interface
similar to Mac OS 8.5. After this, new versions were introduced concurrently with the
version of Mac OS X. Beginning with Mac OS X 10.7 Lion, the server functions were made
available as a separate package on the Mac App Store.[12]

12.
ADVANTAGES
• THERE ARE 3 BIGGEST ADVANTAGES OF APPLE PRODUCTS OR AT LEAST UNIQUE ADVANTAGES.
• THEIR SUPERIOR SOFTWARE AND SYSTEM. MAC OS X AND IOS OR CUSTOMIZED APPLE WATCH
SYSTEMS WERE DECENT. IT IS HARD TO A COMPANY TO SUCCESSFULLY MAKE TWO DECENT PRODUCTS IN
BOTH SOFTWARE AND HARDWARE.(MICROSOFT HAS DECENT SOFTWARE BUT FACEPALM HARDWARE(YOU
ONLY KNOW HOW POOR JOB THEY DID AS SOON AS YOU USE IT).)
• BUILD QUALITY. THEY SELL PRODUCTS TO PREMIUM MARKET, SO, THEY ARE NOT THAT CARE ABOUT PRICE
BUT CARE ABOUT BUILD QUALITY A LOT, THEY USED GOOD MATERIAL AND CONVERT IT INTO
AFFORDABLE DECENT MACHINES(VERSUS SOME OTHER BRANDS WHO DO MAKE PERFECT PRICE BUT
CHARGE CUSTOMERS AN ARM AND LEG) APPLE CAN BE CONSIDERED AS A PREMIUM BRAND BUT THEIR
PRODUCTS WERE AT LEAST ACCESSIBLE.
• STRONG CAPABILITY TO CONTROL THE WHOLE SUPPLY CHAIN, THEY CAN SET RULES INSTEAD OF ONLY
FOLLOW.

13.
DISADVANTAGES
• YOU WILL BE IRRITATED BY HEARING CRITICISM FOR OWNING APPLE WHETHER IT'S AN IPHONE,
IPAD OR MACBOOK.
• YOU CAN'T USE IT IN OPEN (MORE EVIDENT IN INDIA, OTHERWISE THEY THINK YOU'RE
SHOWING OFF).
• NOT OPEN SOURCE.
• NO CONVENTIONAL BLUETOOTH SHARING, YOU HAVE TO USE SHAREIT OR ANY OTHER
SERVICES FOR SHARING ACROSS DIFFERENT PLATFORMS. HOWEVER AIRDROP WORKS
FLAWLESSLY BETWEEN APPLE ENVIRONMENT.
• NOT ENOUGH BATTERY BACKUP FOR INTENSE & HARDCORE USERS (ONLY APPLIES TO THE
IPHONE LINEUP).
• REQUIRES PERSONAL PHERIPHERALS BECAUSE OF LIGHTENING PORT.
• EXPENSIVE CLOUD & LOCAL STORAGE, MACBOOKS DON'T OFFER SATA HDD NOT EVEN AS
AN OPTION.