2. Book Cover Design / Illustrations / Book Layout
Project: “DIAMOND MATH" The Book (Hardcover with slipcase) Goal: To create a one-of-a-kind pocket manual. Hundreds of Excel/Numbers
reference guide pocket size (14.6 cm X 8.25 cm) (530+ pages) spreadsheets (including detailed charts, formulas, diagrams and essential data)
Published 2011 & Distribution 2012. were transferred to Illustrator and edited. Layout in InDesign.
Software: Illustrator/InDesign/Photoshop, Excel, Numbers Includes 500+ Diamond shape illustrations
Industry: Daimond Trade, Professional tradesmen in the office /field Achievements: Endorsed by the New York Diamond Dealers Club, Inc.
3. Logo / Brochure / Business Card
Project: Branding Massage by Avigail Goal: As with any business, Massage Therapists must stand out from the others. This
personally branded marketing material is specifically designed to influence a Geriatric
Software: Illustrator/Photoshop, BlueFish HTML Editor, CSS clientele. The phone number is made large, the language is simple. The design is sooth-
ing and inviting.
Industry: HealthCare/Wellness; Massage Achievements: Endorsed by the New York Diamond Dealers Club, Inc.
4. Web Design / Redesign / Development / SEO Management
Project: Guaranteed-issue-health-insurance.com, BeyondQuotes.com Goal: To redesign the sites to appeal to an educated audience and savvy online shop-
David-Drugs.com, JoeFloridaInsurance.com pers. Created several content-based articles for the insurance industry.
Software: Illustrator/Photoshop/Dreamweaver, Joomla, Word, Excel
Achievements: These sites are still ranked #1 on Google Search for the past 6 years.
Industry: Health Insurance/Pharmeceuticals
5. Web Design / Re-design / SEO Management
Project: www.bestmedicaresupplement.com Goal: To redesign the website while maintaining it’s Top Page position on Google
Search.
Software: Illustrator/Photoshop/Fireworks/Dreamweaver
Industry: Health Insurance, Medicare Achievements: This site is still a top performer and ranked as one of the most popular
Medicare Education sites on the internet.
6. Web Design / SEO Management / Web Hosting
PARASUCO
Project: www.telaviv-sites.com and jerusalem-suites.com Goal: To create beautiful websites geared towards a sofisticated and educated Business
Software: Illustrator/Fireworks/Photoshop/Dreamweaver/Flash Traveler. Content was developed to market to this clientele and flash galleries were cre-
ated to feature the apartments.
Industry: Real Estate, Travel, Business Travel Achievements: These apartments maintain 90% occupancy rate, up 25% after steady
application of SEO and Google AdWords.
7. Logo Design
Project: Logo design stamina.com, ecoventure.com, rollin.com Goal: To design eye-catching and unique logos for various companies and non-profits.
Vayaturu, HaOhel, CEA Stamina is bold, ecoventure is nature/life, vayaturu is nature, HaOhel conveys openness
Software: Illustrator/Photoshop and Rollin is great design used for stickers as well on skateboards. CEA is theatrical.
Industry: Non-Profit, Sports, Eco-business, Youth, Theater
8. Logo Design
Project: Logo design for RaySat/AT&T Goal: Demonstrate the evolution of a logo design from start to finish. Worked directly
Software: Illustrator with marketing director of RaySat to choose the best design.
Industry: Telecommunications Achievements: client is major telecommunications corporation.
9. Website Design / Stationary / Flash / Flyers
J erusalem S tudio S chool
10th annual
Jerusalem Landscape
Painting M arathon
Beverly Barkat, “Spring Apples”, 2008, oil on canvas on panel, 45 x 50 cm
2 0 0 9
May 17th to May 27th
Faculty: Paul Hotvedt Artist in Residence / Israel Hershberg Artistic Director, JSS
Eldar Farber Instructor / Sigal Tsabari Instructor / Ilya Gefter Instructor
Yael Hershberg Instructor / Sharon Etgar Instructor / Ariel Berlatzki Instructor
Tuesday May 19th at 8:30 p.m. - Paul Hotvedt: Backwaters of Babylon: How I Learned to Paint in Kansas
Sunday May 24th at 8:30 p.m. - Paul Hotvedt: Art as a Service: Rediscovering Structure After Postmodernism
Jerusalem Studio School
Telfax: jss@netvision.net.il www.jssart.com
Project: Jerusalem Studio School www.jssart.com Goal: To create marketing materials, website content, and in-house communications
with two languages: English and Hebrew
Software: Illustrator/InDesign/Photoshop/Flash
Achievements: Consistent styling across all media; Successful balance of dual lan-
Industry: Education, Fine Arts
guage media in Hebrew and English
10. Large Posters / Promotions
Project: Posters for non-profits, BamatMabat & A Woman’s Place Goal: To create unique and eye-catching posters for various events to promote the
goals and activities of various non-profits. Featured here are two for a theater company
Software: Illustrator/InDesign/Photoshop in Jerusalem, Israel and a San Francisco non-profit, A Woman’s Place
Industry: Theater, Non-Profit
Achievements: Plays were sold out and posters were for sale!
11. Card Design / Logo Design / Illustration
Project: Various posters, signs, and business cards Goal: Create print materials to convey each organizations unique style and culture.
Software: Illustrator/InDesign/Photoshop
Achievements: All businesses are up and running and continue to use these graphics.
Industry: Food, Non-Profit, Real Estate, Retail
12. Card Design / Logo Design / Illustration
Project: Logo Design, Cards and Promotions Goal: To create fun, edgy and youthful graphic design to appeal to a younger audience.
Software: Illustrator/Photoshop
Industry: Youth, Politics, Fitness, Baby Food, Eco-Business
13. Cartoon Color Work
Project: Cartoon Coloring for local cartoonists Goal: To add life and animation to cartoons drawn by local cartoonists.
Software: Illustrator/Photoshop
Achievements: Several of the cartoons are in print and used on greeting cards, mag-
Industry: Cartoon/Comics, Newspaper nets, etc
