a short SWOT analysis of german based company MONT BLANC. the points of analyze are self studied and not copy pasted.they are what i analyzed by the website of company and the economic conditions globally.

1. A story to tell…

2. INTRODUCTION –
A German based company.
Manufacturer of luxury good like
pens,watches,jewellery,sunglasses,perfumes and leather
goods.
Headquarters in Hamburg, Germany.
Founded by – Claus Johannes, Alfred Nehemias,August
Eberstein in 1906.
CEO (present) - Nicolas Baretzki.
GlobalAmbassador – Hugh Jackman.
Montblanc forms part of the Richemont group.
Total 449 boutiques in more then 70 countries.

3. SWOT ANALYSIS -
STRENGTH :-
• Excellent craftsmanship and creativity.
• No compromise on quality.
• Excellent material used , finishing and services.
• Huge number of repair shops and retail shops.
• Sells class products, elegance and sophistication.
• The work done on website to show its legacy is brilliant.
• Long lasting product.
• Superior R&D.
• Connects through different cultures like special edition of pens
crafted in it the legends like – Mahatma Gandhi, Albert Einstein,
Leonardo da Vinci, Alfred Hitchcock.

4. WEAKNESSES :-
• Only has product for high range ,which makes it available
only for premium customers.
• High level of promotion still required in some countries
like India.

5. OPPORTUNITIES :-
• Demand for handcrafts goods is rising worldwide, growing
the value of products.
• Demand for luxury products does not get affected easily as
only high income group afford to buy it and they are not
affected by recession or boom in economy.
• Few people know about its techniques and research
making it unique.

6. THREATS :-
• Biggest threat from the close competitors as only few brand belong to
this range like –Parker,Pelikan, Waterman, Sailor pens.
• High amount of investment is done to retain the brand image.
• Skilled labour is not easily available now.
• In developing economies has less no of boutiques and hence customer
shift to the brand which is easily available, therefore lowering the no.of
buyers.
• Practise of using pure leather in goods, can face opposition by animal
supporting organisations like –PETA and can be boycotted by certain
customers.

7. THANK YOU
Presentation By-
AviVani
M.A.Economics.