Discover the 7 most common challenges companies have with business data.

1. companies have with business data

2. Companies that use
data-driven sales
and marketing
tools effectively
are six times
more likely to
drive profitability
than those that
don’t, according to
Forbes Insights.

3. Integrating data gives marketing and sales teams
more tools to do their jobs more effectively.
Here are seven common challenges
– and solutions –
for companies trying to use their data better.

4. The information in my CRM solution
is too shallow to help my sales team.

5. SOLUTION
Incorporating data from external sources
and third parties provides information that
can highlight specific sales triggers, such
as a new executive shift or an acquisition.

6. I have a lot of data, but my company
has no idea how to manage it all.

7. SOLUTION
You’re not alone. Nearly 60 percent of
respondents to InformationWeek’s 2015 Big Data
and Analytics Survey say insufficient access to
relevant, timely or reliable data is an impediment
to successful information management.
A dedicated team,
internal or external, will
help solve this problem.

8. We want to start a
data management team.
Where do we start?

9. SOLUTION
Start by understanding which information
sales and marketing teams need to best do
their jobs. Go straight to the source and ask
them, and also investigate what information
leads to conversions and sales.

10. We have basic information
on our prospects.
Why do we need anything else?

11. SOLUTION
Understanding behavioral triggers can help
salespeople pinpoint best times to reach
prospects and understand markets better.
Additionally, Accenture’s Big Data Survey
found that affecting customer relationships
will be big data’s biggest impact.

12. What’s the difference
between data and analytics?

13. SOLUTION
Data is raw information.
Analytics are the actionable, predictive
insights gleaned from and fueled by the
data to help inform behavior and decisions.

14. How do we get those analytics?

15. SOLUTION
Using solutions that enable salespeople
to identify key business signals and
act quickly transforms data into fuel
for analytics to drive results.
The big data technology and
services market is expected to reach
$41.52 billion by 2018, according to IDC.

16. We’ve integrated third-party data and data
management to help our sales teams.
Now what?

17. SOLUTION
Don’t get complacent.
Nearly 60 percent of companies told Forbes
that data-derived insights have influenced
strategy and nearly half said they shifted
strategy entirely based on data-driven analysis.

18. Want to learn more about
integrating B2B data into your
sales and marketing efforts?
Check out one of our webinars to get started.
Keep up with our blog for the latest tips
and advice on using data to target
the right prospects at the right time.