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F&A Benchmarks: Prophecy or Pretense?
Leveraging Industry Data to Drive Shared Services
Optimization
Eric Liebross
Senior Managing
Director of Business
Transformation
Rachele Collins
Principal Research
Lead, Financial
Management
Enrique Martinez
Finance
Transformation
Managing Director
WORKSHOP November 11th
4:00pm to 4:50pm EST
2Cost Containment remains the top action (80%) Finance
Executives are considering in response to COVID…
Sources:
- PwC CFO Pulse Survey 2020
- APQC 2020 Study
- The Hackett Group 2019
Top benchmarking performers
deliver services at 46% lower
cost with 52% less FTEs than
their lower performing peers
World-class organizations
traditionally have maintained an
operating cost that was 40-45%
below their industry peer groups.
Companies that benchmark
processes externally reported
14% higher business processes
management effectiveness scores
53%
17%
13%
6%
11%
SSC established but looking to optimize
Considering establishing an SSC
SSC established and fully optimized
I don’t think SSC applies to my organization
Other
3Three Key Levels of Performance in
Benchmarking..
0.7%
1.2%
1.9%
Top performers Median Bottom performers
Cost of the Finance Function as a % of Revenue (APQC)
4A Balanced Set of Key Performance Indicators
Effectiveness vs. Efficiency
EFFECTIVENESS EFFICIENCY
• Total cost includes both the Personnel
Cost as well as the cost of the systems
infrastructure needed to run the function
• Quality can include the accuracy of invoice
processing and payments for AP, or DSO
for AR
• It is important to compare organizations based
on their industry and revenue size
• The assumption is that higher revenue
companies will have a larger number of
transactions being performed, necessitating
more people to manage them
KPIs focus on the number of FTE’s (“full
time equivalents”) performing the work and the
productivity levels of those resources
Metrics focus on the operating cost and
quality for the various functions
5Common Set of KPIs for Finance
Number of FTEs per
function
Month-End
Cycle Time
AP Invoices
Processed per FTE
Total cost to
perform a process
Benchmarks to provide Operational Visibility and Accountability
• Cycle time in days to complete the monthly consolidated financial statements
• Number of AP invoices processed per FTEs in one month.
• Number of FTEs who perform the process
• Total cost (fully-loaded personnel, labor, systems, outsourcing, and other
cost) to perform a function
Efficiency
Primary Focus
Effectiveness
Efficiency
Efficiency
Customer Receipts
Processed per FTE
• Number of AR customer receipts processed per FTEs in one monthEfficiency
More detailed KPIs by tower (P2P, O2C and R2R) provided in the appendix
6Polling Question 1
Have you used benchmarking to help define process optimization
initiatives in your finance organization?
Yes, I’ve used it but it’s not been a major factor in
No, but I would like to
Yes, I’ve made extensive use of benchmarking
No, I don’t see the value in benchmarking
45%
31%
24%
0%
7Benchmarks can illuminate areas of opportunity…
Let’s look at one real-world example
Based on benchmark data, the company is more than double the Bottom Performer level!
• $600M multi-national
CPG company
• 7 different countries
across North America
and LATAM
• F&A department
totaled 110 FTE’s across
the R2R, P2P, O2C and
FP&A functions.
27.0
2.6
6.1
12.9
13.0
3.6
7.4
15.5
57.0
3.8
7.6
17.9
13.0
0.7
1.5
2.9
110.0
10.7
22.6
49.2
Company
Top
Median
Bottom
F&A FTEs for a $600M Organization
Total FP&A R2R O2C P2P/T&E
Sounds high, right?
8But what was the opportunity?
Benchmarks can guide the focus of your optimization program
110 FTEs
Total 96 FTEs
in Scope
14 FTEs
Retained
19 FTEs
30 FTEs
47 FTEs
Total of 49
FTEs reduction
2 Retained
FTEs per
Country
In Scope for
Optimization
20% efficiency
gained through
consolidation
Optimized
Organization
40% reduction
through intelligent
automation
$2.5M
in Annual
Savings
9What Should YOUR aspirations be?
Top vs. Medium vs. Bottom Performer
Top performer is not always the right
answer. You need to balance the
investment and effort required versus
the business value you will get…
Top Medium Bottom
10Framework to Benchmarking
Guiding Principles
1. 2. 3. 4.
5. 6. 7. 8.
Align on Your
Key Drivers for
Success
Determine Key
Performance
Indicators
Measure Current
Performance
Conduct a Gap
Analysis
Develop an
Improvement Plan
Measure Results
and Recalibrate
Repeat!Execute
11Polling Question 2
What is the most pressing pain point you are trying
to address in your finance organization?
Improving quality, speed and service to the business
Scaling to absorb future growth
Freeing up my team for higher value work
23%
19%
16%
10%Achieving a cost reduction target
32%All of the above
12
Panel Discussion
13
Industry Trends
14
Real-World Examples of
Benchmarking
15
Common mistakes and
how to avoid them
16
Aspiring to Top, Medium
or Bottom?...
17
Proven Optimization Strategies
The Role of Automation & Outsourcing
18
Polling Question 3
Are you considering Intelligent Automation and/or Outsourcing your non-core,
transactional functions as part of your optimization initiatives next year?
No, I’m good
Yes, I am considering both
Yes, I am considering Intelligent Automation only
36%
25%
18%
18%I’m not sure and need guidance
3%Yes, I am considering Outsourcing only
19
Final Recommendations
and Lessons Learned…
Thank you for joining us today!
Eric Liebross
Senior Managing Director of
Business Transformation
eric.liebross@auxis.com
Rachele Collins
Principal Research Lead,
Financial Management
rcollins@apqc.org
Enrique Martinez
Finance Transformation
Managing Director
enrique.martinez@auxis.com
22
Appendix
(Other valuable resources)
23Shared Services SLA Framework
SLMs
(Contractual
Standard)
Operating KPI
(provides insight into business
operations, not contractual standard)
• Our philosophy on Service Level Metrics (SLMs) is
that there should be a range of measures that
define operational performance at the
contractual level, and in addition provide other
measures that are considered operational key
performance indicators (KPI’s) that serve to
provide more visibility and insight into operations
• We recommend that we use 2-3 SLMs per
function, with the additional measures serving as
operational guardrails, providing insight into
performance
• SLMs should be the primary metrics driving
performance and can vary from organization to
organization, depending on the priorities
established
Auxis Service Accountability Hierarchy Highlights
Satisfactory Service Levels: are the levels which, by mutual agreement of both
Parties, are satisfactory and sufficient levels at which the SSC shall provide the
Services
Minimum Accepted Service Levels: are the levels which, by mutual agreement of
both Parties are marginally satisfactory levels at which the SSC shall provide the
Services, and are an agreed upon percentage below the established Service Levels,
but above unsatisfactory performance levels, as detailed in the SLA. We propose a +-
10% of the Satisfactory Service Level
Unsatisfactory Service Levels: are levels which, the SSC fails to achieve the
Minimum Accepted Performance Levels under a given SLM
The SLA is the core document that not only defines the performance of the SSC organization, but also provides high
level transparency and visibility into daily operations
24Finance Service Level Metrics - Examples
SLMs Calculation Method Target
AR
AP
GL
 DSO
 % AR Balance within terms
 Cash applications on time
 Invoice posting on time
 Payment on time
 Payment errors
 Master data response
 Month-End tasks on time
 BS Reconciliations on time
 Average days from reception to posting
 Payment date against payment terms
 Number of incorrect payments
 Average hours from request to creation
adjustment
 % of task completed before or on due date
 % of Recs completed before or on due date
 Open Items against due date
 % of AR Balance within terms (Current)
 Average hours from payment received to
posting date at the invoice level
 5 Days
 85%
 2 per month
 72 hours
 45 Days
 80%
 72 hours
 95%
 95%
Division 1
Source
 VIM*
 SAP
 SAP
 MDG**
 SAP
 SAP
 SAP
 SharePoint MEC List
 SharePoint MEC List
Division 2
Source
 Concur
 JDE
 JDE
 BI
 JDE
 JDE
 JDE
Tax  Tax filing on time  % Sales and Use Tax returns filed on time  100%  SharePoint MEC List
SLAs will be defined as part of the transition process and will be customized to your business and needs.
25Other Common Finance KPIs - Examples
In addition to contractual SLAs, other operating KPIs will be also defined with you as part of the migration and
stabilization process.
KPIs Calculation Method Target
AR
AP
GL
 Release orders from hold
 Aging Detailed
 Unapplied cash balance
 Daily cash receipt
 Average Days to Pay
 Inquiry response time
 Invoice processing volume
 Invoice processing backlog
 POT Excluding Net 0
 Reconciling items
 Timely Closing Calendar
 Journal entry accuracy
 Items volumes
 Average days between pay and due date
 Average response time to AP inquiries
 Quantity of invoices received/processed
 Quantity of invoices pending processing
 Payment on time excluding Net 0 vendors
 Quantity, amount and aging of open items
 Corporate Calendar against MEC due date
 % of accurate
 Quantity of activities performed per month
 Time from request date to release date
 AR aging amounts by date ranges
 Amount of cash applied at the account level
 % of payments worked the day of receipt
(action was taken on every item)
 7 Days
 72 hours
 Volumes
 Volume
 85%
 72 hours
 Volumes
 <$250K
 100%
 <30 Days
 0 Days
 90%
 Volumes
Division 1
Source
 SAP
 Pending Implementation
 VIM
 VIM
 SAP
 SAP
 SAP
 SAP
 SharePoint Task Manager
Division 2
Source
 JDE
 Concur
 Concur
 JDE
 N/A
 JDE
 JDE
 SharePoint MEC List
 SharePoint MEC List
 SharePoint MEC List
 SharePoint MEC List
26More Resources on Finance & SSC Optimization
Surveys & Reports
• The Rise of Shared Services in Latin America Survey Report
• Finance Labor Savings Report – US versus Costa Rica
• Auxis RPA Survey Report: Where Are We With RPA
• 60 Processes to Consider for RPA Automation
• The Future of Work by UiPath & Forrester
Blogs
• Benchmarking Your Finance Department Size & Cost
• Captive vs. Outsourcing – Which Shared Services Model is Right For You?
• 7 Key Considerations When Building Your Business Case for Shared Services
• F&A BPO: What To Outsource and What To Retain
Case Studies
• RPA
• Shared Services Strategy
• Nearshore Outsourcing
Webinars
• Watch other webinar recordings on AP Automation, RPA and more

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10TH ANNUAL CFO ​LEADERSHIP CONFERENCE: F&A Benchmarks: Prophecy or Pretense?

  • 1. F&A Benchmarks: Prophecy or Pretense? Leveraging Industry Data to Drive Shared Services Optimization Eric Liebross Senior Managing Director of Business Transformation Rachele Collins Principal Research Lead, Financial Management Enrique Martinez Finance Transformation Managing Director WORKSHOP November 11th 4:00pm to 4:50pm EST
  • 2. 2Cost Containment remains the top action (80%) Finance Executives are considering in response to COVID… Sources: - PwC CFO Pulse Survey 2020 - APQC 2020 Study - The Hackett Group 2019 Top benchmarking performers deliver services at 46% lower cost with 52% less FTEs than their lower performing peers World-class organizations traditionally have maintained an operating cost that was 40-45% below their industry peer groups. Companies that benchmark processes externally reported 14% higher business processes management effectiveness scores 53% 17% 13% 6% 11% SSC established but looking to optimize Considering establishing an SSC SSC established and fully optimized I don’t think SSC applies to my organization Other
  • 3. 3Three Key Levels of Performance in Benchmarking.. 0.7% 1.2% 1.9% Top performers Median Bottom performers Cost of the Finance Function as a % of Revenue (APQC)
  • 4. 4A Balanced Set of Key Performance Indicators Effectiveness vs. Efficiency EFFECTIVENESS EFFICIENCY • Total cost includes both the Personnel Cost as well as the cost of the systems infrastructure needed to run the function • Quality can include the accuracy of invoice processing and payments for AP, or DSO for AR • It is important to compare organizations based on their industry and revenue size • The assumption is that higher revenue companies will have a larger number of transactions being performed, necessitating more people to manage them KPIs focus on the number of FTE’s (“full time equivalents”) performing the work and the productivity levels of those resources Metrics focus on the operating cost and quality for the various functions
  • 5. 5Common Set of KPIs for Finance Number of FTEs per function Month-End Cycle Time AP Invoices Processed per FTE Total cost to perform a process Benchmarks to provide Operational Visibility and Accountability • Cycle time in days to complete the monthly consolidated financial statements • Number of AP invoices processed per FTEs in one month. • Number of FTEs who perform the process • Total cost (fully-loaded personnel, labor, systems, outsourcing, and other cost) to perform a function Efficiency Primary Focus Effectiveness Efficiency Efficiency Customer Receipts Processed per FTE • Number of AR customer receipts processed per FTEs in one monthEfficiency More detailed KPIs by tower (P2P, O2C and R2R) provided in the appendix
  • 6. 6Polling Question 1 Have you used benchmarking to help define process optimization initiatives in your finance organization? Yes, I’ve used it but it’s not been a major factor in No, but I would like to Yes, I’ve made extensive use of benchmarking No, I don’t see the value in benchmarking 45% 31% 24% 0%
  • 7. 7Benchmarks can illuminate areas of opportunity… Let’s look at one real-world example Based on benchmark data, the company is more than double the Bottom Performer level! • $600M multi-national CPG company • 7 different countries across North America and LATAM • F&A department totaled 110 FTE’s across the R2R, P2P, O2C and FP&A functions. 27.0 2.6 6.1 12.9 13.0 3.6 7.4 15.5 57.0 3.8 7.6 17.9 13.0 0.7 1.5 2.9 110.0 10.7 22.6 49.2 Company Top Median Bottom F&A FTEs for a $600M Organization Total FP&A R2R O2C P2P/T&E Sounds high, right?
  • 8. 8But what was the opportunity? Benchmarks can guide the focus of your optimization program 110 FTEs Total 96 FTEs in Scope 14 FTEs Retained 19 FTEs 30 FTEs 47 FTEs Total of 49 FTEs reduction 2 Retained FTEs per Country In Scope for Optimization 20% efficiency gained through consolidation Optimized Organization 40% reduction through intelligent automation $2.5M in Annual Savings
  • 9. 9What Should YOUR aspirations be? Top vs. Medium vs. Bottom Performer Top performer is not always the right answer. You need to balance the investment and effort required versus the business value you will get… Top Medium Bottom
  • 10. 10Framework to Benchmarking Guiding Principles 1. 2. 3. 4. 5. 6. 7. 8. Align on Your Key Drivers for Success Determine Key Performance Indicators Measure Current Performance Conduct a Gap Analysis Develop an Improvement Plan Measure Results and Recalibrate Repeat!Execute
  • 11. 11Polling Question 2 What is the most pressing pain point you are trying to address in your finance organization? Improving quality, speed and service to the business Scaling to absorb future growth Freeing up my team for higher value work 23% 19% 16% 10%Achieving a cost reduction target 32%All of the above
  • 15. 15 Common mistakes and how to avoid them
  • 16. 16 Aspiring to Top, Medium or Bottom?...
  • 17. 17 Proven Optimization Strategies The Role of Automation & Outsourcing
  • 18. 18 Polling Question 3 Are you considering Intelligent Automation and/or Outsourcing your non-core, transactional functions as part of your optimization initiatives next year? No, I’m good Yes, I am considering both Yes, I am considering Intelligent Automation only 36% 25% 18% 18%I’m not sure and need guidance 3%Yes, I am considering Outsourcing only
  • 20. Thank you for joining us today! Eric Liebross Senior Managing Director of Business Transformation eric.liebross@auxis.com Rachele Collins Principal Research Lead, Financial Management rcollins@apqc.org Enrique Martinez Finance Transformation Managing Director enrique.martinez@auxis.com
  • 22. 23Shared Services SLA Framework SLMs (Contractual Standard) Operating KPI (provides insight into business operations, not contractual standard) • Our philosophy on Service Level Metrics (SLMs) is that there should be a range of measures that define operational performance at the contractual level, and in addition provide other measures that are considered operational key performance indicators (KPI’s) that serve to provide more visibility and insight into operations • We recommend that we use 2-3 SLMs per function, with the additional measures serving as operational guardrails, providing insight into performance • SLMs should be the primary metrics driving performance and can vary from organization to organization, depending on the priorities established Auxis Service Accountability Hierarchy Highlights Satisfactory Service Levels: are the levels which, by mutual agreement of both Parties, are satisfactory and sufficient levels at which the SSC shall provide the Services Minimum Accepted Service Levels: are the levels which, by mutual agreement of both Parties are marginally satisfactory levels at which the SSC shall provide the Services, and are an agreed upon percentage below the established Service Levels, but above unsatisfactory performance levels, as detailed in the SLA. We propose a +- 10% of the Satisfactory Service Level Unsatisfactory Service Levels: are levels which, the SSC fails to achieve the Minimum Accepted Performance Levels under a given SLM The SLA is the core document that not only defines the performance of the SSC organization, but also provides high level transparency and visibility into daily operations
  • 23. 24Finance Service Level Metrics - Examples SLMs Calculation Method Target AR AP GL  DSO  % AR Balance within terms  Cash applications on time  Invoice posting on time  Payment on time  Payment errors  Master data response  Month-End tasks on time  BS Reconciliations on time  Average days from reception to posting  Payment date against payment terms  Number of incorrect payments  Average hours from request to creation adjustment  % of task completed before or on due date  % of Recs completed before or on due date  Open Items against due date  % of AR Balance within terms (Current)  Average hours from payment received to posting date at the invoice level  5 Days  85%  2 per month  72 hours  45 Days  80%  72 hours  95%  95% Division 1 Source  VIM*  SAP  SAP  MDG**  SAP  SAP  SAP  SharePoint MEC List  SharePoint MEC List Division 2 Source  Concur  JDE  JDE  BI  JDE  JDE  JDE Tax  Tax filing on time  % Sales and Use Tax returns filed on time  100%  SharePoint MEC List SLAs will be defined as part of the transition process and will be customized to your business and needs.
  • 24. 25Other Common Finance KPIs - Examples In addition to contractual SLAs, other operating KPIs will be also defined with you as part of the migration and stabilization process. KPIs Calculation Method Target AR AP GL  Release orders from hold  Aging Detailed  Unapplied cash balance  Daily cash receipt  Average Days to Pay  Inquiry response time  Invoice processing volume  Invoice processing backlog  POT Excluding Net 0  Reconciling items  Timely Closing Calendar  Journal entry accuracy  Items volumes  Average days between pay and due date  Average response time to AP inquiries  Quantity of invoices received/processed  Quantity of invoices pending processing  Payment on time excluding Net 0 vendors  Quantity, amount and aging of open items  Corporate Calendar against MEC due date  % of accurate  Quantity of activities performed per month  Time from request date to release date  AR aging amounts by date ranges  Amount of cash applied at the account level  % of payments worked the day of receipt (action was taken on every item)  7 Days  72 hours  Volumes  Volume  85%  72 hours  Volumes  <$250K  100%  <30 Days  0 Days  90%  Volumes Division 1 Source  SAP  Pending Implementation  VIM  VIM  SAP  SAP  SAP  SAP  SharePoint Task Manager Division 2 Source  JDE  Concur  Concur  JDE  N/A  JDE  JDE  SharePoint MEC List  SharePoint MEC List  SharePoint MEC List  SharePoint MEC List
  • 25. 26More Resources on Finance & SSC Optimization Surveys & Reports • The Rise of Shared Services in Latin America Survey Report • Finance Labor Savings Report – US versus Costa Rica • Auxis RPA Survey Report: Where Are We With RPA • 60 Processes to Consider for RPA Automation • The Future of Work by UiPath & Forrester Blogs • Benchmarking Your Finance Department Size & Cost • Captive vs. Outsourcing – Which Shared Services Model is Right For You? • 7 Key Considerations When Building Your Business Case for Shared Services • F&A BPO: What To Outsource and What To Retain Case Studies • RPA • Shared Services Strategy • Nearshore Outsourcing Webinars • Watch other webinar recordings on AP Automation, RPA and more

Editor's Notes

  1. The power of benchmarks Provide an overview on terminology as it will be discussed through out the session top performer = top quartile (e.g., the level below which 75% of all responses fall median reflects the value below and above which there is an equal number of values bottom performer (e.g., bottom quartile) reflects the performance level below which 25% of all responses fall Overall finance function KPI is one of the ones most scrutinized. And what you can see here is that there is a significant difference between top performers and bottom performers
  2. We focus on these metrics because
  3. Cost: Cost KPIs measure the cost of a process normalized by some factor, such as revenue. Generally, a lower number (all else being equal) is better for cost KPIs. Efficiency: Efficiency KPIs measure how efficient resources are in performing work, again must usually be normalized, and are usually expressed as a percentage. Productivity: Productivity KPIs measure the output produced per input, and typically a higher number (again, all else being equal) is better for these KPIs. Cycle time: Cycle time KPIs measure duration; usually the lower/faster the results, the better.
  4. Consider the case of a $600M multi-national Consumer Goods company, with operations in 7 different countries across North America and Latin America. The company’s F&A department totaled 110 FTE’s across the R2R, P2P, O2C and FP&A functions. Sounds high, right? Well, let’s see what the benchmarks tell us:
  5. 110 FTE’s currently You will need to retain some people in the local F&A organization, particularly in the R2R and FP&A functions, so let’s assume 1 person remains in each market for each function (a total of 14 retained FTE) That puts 96 FTE’s “in play” If we assume we can reduce 20% of these FTE’s (19) through consolidation, bringing us to 77 FTE’s If we assume another 40% can be reduced through process optimization and automation, that’s another 30 FTE’s reduced The consolidated and optimized Accounting organization would now be 47 FTE’s, a total reduction of 49 FTE’s While this only brings the company to a “Bottom Performer” level based on size, it makes sense given the complexity of the multi-national operation
  6. 110 FTE’s currently You will need to retain some people in the local F&A organization, particularly in the R2R and FP&A functions, so let’s assume 1 person remains in each market for each function (a total of 14 retained FTE) That puts 96 FTE’s “in play” If we assume we can reduce 20% of these FTE’s (19) through consolidation, bringing us to 77 FTE’s If we assume another 40% can be reduced through process optimization and automation, that’s another 30 FTE’s reduced The consolidated and optimized Accounting organization would now be 47 FTE’s, a total reduction of 49 FTE’s While this only brings the company to a “Bottom Performer” level based on size, it makes sense given the complexity of the multi-national operation