BSBRA has prepared a helpful how-to guide for our authors and publishers on how to enter the China Book Market via digital means. Enjoy! China is hungry for Western Literature from almost every genre out there and with the globalization of publishing and the digital transformation taken place because of the internet there is no reason why you shouldn't be actively selling and promoting your titles (online) in other countries. Here is a helpful tutorial on how self-published authors and independent publishers can market and sell their book in China.

1. China:
A market YOU can’t afford to
overlook…
Ask Yourself “Why China? Why Now?”
{ Best Selling Books Rights Agency Presents }
www.BestSellingBooksRightsAgency.com
Webinar Details:
Date: 08/06/2013
Start Time: 2:00 pm (EST)
End Time: 3:00 pm (EST)
*Live optional Q&A to be held after show.
China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency
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2. Who We Are & Why Are We Qualified to
Talk About China?
Kait Neese
Director
Best Selling Books Rights Agency
www.BestSellingBooksRightsAgency.com
Contact Information:
@KaitNeese
Patrick Morgan
Campaign Manager/Publicist
Author Marketing Ideas
www.AuthorMarketingIdeas.com
Contact Information:
@Patrick_AMI
Speaker: Host:
China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 2

3. Agenda We Will Cover:
 Why China?
 Understanding China’s Publishing
Channels
 Entry Options for Authors and Publishers
 Digital Marketing Strategies
 China: 4 Opportunities for Authors and
Publishers
 China: What’s Allowed & What Isn’t
 China: Market Trends
 China: Enhance Your Odds
China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 3

4. Why China? Why Now?
 Size
 Focus on English Content
 Past first mover advantage stage but
market still not yet saturated
China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 4

5. Understanding China’s Publishing Channels:
 B2C
 B2B
 B2G
China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 5
3 Main Categories:

6. Entry Options for Authors & Publishers:
 Book Fairs
-Beijing International Book Fair (Aug/Sep)
-Children’s Copyright Book Fair (Nov)
 Agents & Distribution Providers
 Direct (Publishers Only)
China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 6
Where to Start?

7. Digital Marketing Strategies
 Meta-Data
- Optimized
- English/Chinese
 Social Media Marketing
-USA
-China
 “Search-ability” & “Discoverability”
- Be Online Everywhere
China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 7

8. China: Opportunity #1
Do: Get Online
 China is hungry for ALL content – AS IS
 Get your book listed on all major e-
commerce sites
 But first you must get your book approved
for import by properly licensed agencies
China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 8

9. China: Opportunity #2
Get Translated
 Traditional Rights Deal (Translations)
- Follows Traditional Publishing Model
- Give up your copyrights
- Buying Publisher handles all costs
 Follow the self-publishing model
- Find a US/Western Translation Agency
- Cover all costs yourself
- Self Publish on a reputable self-
publishing platform that also provides
international distribution options for
Chinese content
 At a minimum TRANSLATE your meta-data
China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 9

10. China: Opportunity #3
English Re-Print Rights
 Provides fulfillment for physical/wholesale
orders placed by Chinese bookstores
 Chinese (Buying) Publisher acquires
copyrights for that title in territory and
assumes all production, design and
distribution costs
 Use “deal” as marketing leverage for your
efforts in your local market.
- Trend Alert: Globalization of Self-
Publishing
China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 10

11. China: Opportunity #4
Also Consider Asia & Surrounding Markets
 Look at the rest of Asia as the “Gateway
into China”
 Having a presence in other Asian markets
helps your odds in China for attracting
interest
- Shows Potential
- Reduced Risks
 Look For:
- E-Commerce Platforms
- Translation Deals
- Institutions & Libraries
 Other Markets to Consider:
- Japan (*Most open to Self-Publishing)
- Taiwan
- Honk Kong
- Malaysia
- South Korea
- Macau
- Singapore
China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 11

12. China:
What’s Allowed & What Isn’t
 China Do Not Import List
- Keywords
- Example: Political Criticism of China
- Example: Virgin
 The Great Firewall
China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 12

13. China:
Trends to Keep in Mind
 Growing Digital Market
 Localization
- Google is not China’s friend
- Understanding their culture
- Doing your research
 Genres
- Children’s
- Business
- Self Help
- Historical Non-Fiction
- STM (*Science Techinical Medical)
China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 13

14. China:
Enhance Your Odds
 Meta-Data
- Optimized
- Chinese/English
 Quality Reviews
- 0 Reviews = Kiss of Death
- Even for newly released titles
 Be “Just Like” a bestseller (even if you
aren’t) that the Chinese can associate
with to get a frame of mind
 Visit a book fair: BIBF & CCBF
 Awards (*Including runner ups)
 Have a Digital Footprint
 Then use your Digital Footprint on social
networks both in the US and in China
- Ex. Author Video Trailers
- YOUTUBE = YOUKU
- YouTube has been blocked in China for
nearly two years.
China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 14

15. Let’s Discuss Your China Strategy…
 LIVE Q&A up next (3:00 – 3:30 pm EST)
 On Demand Version – Will Email Shortly
THANKS FOR
ATTENDING!!!
 If you would like to discuss your “get into
China” plan feel free to get in touch with
our Speaker, Ms. Kait Neese after the
show:
Kait Neese
Email: Kait@bestsellingbooksrightsagency.com
Twitter: @KaitNeese
China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 15