On the 9th of August, 2018 at Digital Summit in Tampa, Florida, veteran enterprise SEO, Keith Goode, presented how organizations can shift their overall philosophy and approach to site optimization in order to maintain success regardless of search engine algorithm updates. In the same way that ballast stones stabilized empty or nearly-empty cargo ships that were traveling to the New World for cargo, the right philosophy for SEO and the right strategies will help organizations weather any storm that comes there way.

17. Crawlability
Is your site fast, responsive,
engaging, shareable, crawlable,
and indexable?
C
Content
You establish relevance with great
content that inspires, educates,
informs, and entertains.
C
Credibility
Earned links, company online
reputation, article references,
citations, co-citations, etc.
C
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18. Google began penalizing
sites that had interstitial
pop-ups on their mobile
experience.
Mobile Experience
Ranking algorithm updates
in real-time as Google
copes with brand new
searches
RankBrain
The mobile experience is
now the most important
for Google
Mobile First
Big Shifts in the search
market. Alexa now has
more search share than
Bing
Voice Search
V
IP
A.I. MFI

21. SearchVolume
Query Length
Specificity

24. SearchVolume
Specificity

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