An intro to Yammer looking at why and ways to engage

1. Powering-up collaboration Part I: Yammer networks

2. Here’s the plan Feel free to chip in whenever you like Why do we need better collaboration? What’s in it for me? How can we get the most from the network? How can individuals engage?

3. Why do we need better collaboration?

6. Networked lines of communication

7. Communications technology haschanged

8. What’s in it for me?

9. How do I benefit? Access hidden knowledge Save time and effort Build reputation (and contacts)

10. Traditional reporting chains Entire process may take weeks (or may never be resolved)

11. Faster results, less effort, transparency Flagged (visible to all) Active support (visible to all) Total Duration: 2 days Response (visible to all)

12. E-mail vs Network

13. Meetings vs Network

14. How can we get the most from the network?

17. Engagement ideas Provide face-to-face coaching Invite individuals to discussions where they are expert Help others to solve their problems Lead on discussions (and be willing to make mistakes!) Ask questions Make valuable information only available on the network

18. How can individuals engage?

19. Ways to engage Share key information Ask a relevant question Share an idea Test opinion Celebrate success

20. Use groups, tags and communities to focus discussions

21. Questions...

22. Questions... [Optional slides...]

23. How organisations are changing

25. Easier to focus on relevant content and switch off “noise”

26. Work focused apps (e.g. Polls, Questions etc)

27. More control over access

28. No character limits so you get better answersor

29. Best practices for using Yammer Introduce yourself and add a recognisable photo Use “groups” + “topics” to make it easier for others to find stuff Contribute on topics where you are expert Focus on generating value Summarise key points when sharing useful links or doc’s @mention relevant people Be concise Be constructive and respectful Use search functions to limit repetitive questions Periodically check the “Company / Community Feed” Remember that Yammer is a conversation, not a megaphone A sense of humour is OK!

30. How to control / stop e-mail notifications from Yammer

31. To share or not to share Is it... Data Protected? Commercially sensitive? Politically sensitive? Legally sensitive? Only useful to you or one other person? (NB... most e-mail is already publicly available via Freedom of Information) If the answer to all of these is “no”, it could probably be shared

32. Safety measures Use common sense Remember that you are speaking for yourself, not the council Your comments can risk the reputation of the council (and you!) Many discussions are "pre-decision", and should be introduced as such Never post information that’s: Data Protected (personal) Commercially sensitive Politically sensitive Respect copyright Refer to the Corporate Communications Policy

33. References Bryony Cole, Digital Natives, Dinosaurs and Immigrants http://blog.yammer.com/blog/2011/04/digital-natives-dinosaurs-and-immigrants.html Charlene Li, Forrester’s New Social Technographics Report http://forrester.typepad.com/groundswell/2007/04/forresters_new_.html Department of Justice, Victoria - Social Media Policy http://www.youtube.com/watch?v=8iQLkt5CG8I&feature=youtube_gdata_player Dion Hinchcliffe , 10 Strategies for Driving Value with Social Intranet Software http://www.slideshare.net/mselepec/yammer-overview-7914413 Greg Lowe, Conversation: Let’s get it started http://blog.yammer.com/blog/2011/04/lets-get-it-started.html Maria Ogneva, Cultural imperatives for social business http://blog.yammer.com/blog/2011/04/cultural-imperatives-for-social-business.html http://blog.yammer.com/blog/2011/04/cultural-imperative-social-business.html Rick Mans, Social Media: Ignore or Embrace http://www.slideshare.net/rickmans/20100420-hr-summit Susan Feldman and Chris Sherma, The High Cost of Not Finding Information(IDC White Paper) http://www.ejitime.com/materials/IDC%20on%20The%20High%20Cost%20Of%20Not%20Finding%20Information.pdf Whitney Michael, Enterprise 2.0: What, Why and How http://www.e2conf.com/whitepaper/ Yammer Overview http://www.slideshare.net/mselepec/yammer-overview-7914413 Individuals Allison Michels Bruno Hülbüsch Deb Silverberg Donna Baske Ed Krebs Erik Slofstra Jessica Halper JuhaKrapinoja Kate Dobbertin Rich Hoeg Steve Hopkins