A talk from the Enterprise Track at AWE Europe 2017 - the largest conference for AR+VR in Munich, Germany October 19-20, 2017
Ulrike Dreyer (innovation.rocks): That’s How Sales Works Tomorrow At Volkswagen Commercial Vehicles Already Today
First, we would like to give a short update/summary on today’s challenges in retail and why it is so difficult to sell complex products. A short outlook what retail could look like in the future will complete this part.
Using the example of Volkswagen commercial vehicles, we would like to show how clients can speed up sales internationally by using one AR Sales Pad solution. Focus will be on cost efficiency through transnational synergies.
Finally, as part of a live demo with a Volkswagen Crafter 3D model, we want to demonstrate different AR features like X-ray and object placement from the AR Retail App. This allows us to show how complex technical features like powertrain, loading configuration options and innovative assistant systems can already be visualised at the dealer today to increase sales.
