A talk from the Inspire Track at AWE USA 2018 - the World's #1 XR Conference & Expo in Santa Clara, California May 30- June 1, 2018. Parham Aarabi (Modiface): Augmented Reality at Scale ModiFace is the world's leading beauty AR technology company, and as of March 2018, has joined L'Oreal as the Fortune 500 company's first tech acquisition in its 109 history. ModiFace technology powers numerous augmented reality and AI experiences including those for brands including L'Oreal Professionnel and Armani, as well as being the basis of the facial makeup AR used by Samsung in S9/S9+ devices, and used by social networking companies such as Pinterest. In this talk, we will focus on the key advancements of ModiFace facial AR technology, including the native integration in Samsung's S9 camera. http://AugmentedWorldExpo.com

1. A G R O U P C O M PA N Y

2. Beauty AR has evolved over 10 years

3. ModiFace AR enables live video
makeup try-on directly on web
and mobile websites.
AR for BeautyTry On

4. AR BeautyTutorials
Users can see step-by-
step instructions on
how to apply beauty
products to get a
specific look.

5. 3D LiveVideo Hair Color AR
“Style My Hair 3D is our first
initiative to illustrate how
L'Oréal is leading the way in
the service-oriented beauty
marketplace”
Lubomira Rochet, CDO
L’Oréal

6. AR MakeupTry-On From S9 Camera

7. Augmented Reality
AR has measurable positive impact

8. Augmented Reality
User Actions andVisual Data

9. Augmented Reality
User Actions andVisual Data
User Understanding + Personalization

10. With AR, understanding the user is just as
important as the immediate try-on impact!

11. 2010
Skin Assessment

12. 2012
Shade Matching

13. 2015
Eye Shape Detection

14. ORIGINAL STATIC RENDERING MODIFACE
2016
Light Field Rendering

15. 2017
Hair + Face AI

16. 2017
Relational Memory

18. What categories convert best for users with
heart face shapes and medium skin tones?

19. How does eye shape relate to the
eyeshadow shades purchased?

20. What lipsticks convert best for users with
brown hair and hazel eyes?

21. How are face shape, eye shape, and lipstick
color purchased related per city?

22. How do shoppers in Miami purchase
makeup based on the weather?

23. How well do skin tones and foundation
shades match for shoppers in China vs. US?

24. How does face shape relate to brow shape,
and how does it vary city by city?

25. And much more …

26. Any question that a marketing manager could
ever ask, answered in less than 10 seconds!

27. Although focus is on beauty, ModiFace AI is also
used by tech industry …

28. … including Pinterest

30. A G R O U P C O M PA N Y