A talk from the Developer Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019. WebAR: Bridging the physical and Digital World Luke Peterson | Geenee Sturgis Adams | Geenee Most software developers today have “mobile-first” tattooed somewhere on their bodies because we humans currently explore our world primarily through portable devices. While the internet has caught up with this behavior, the physical world has not. Streets signs, airports, and TVs could all do a better job delivering mobile and digital moments. Geenee helps mobile devices see the world around them through lightweight and robust image recognition that triggers contextual content at the moment of relevancy, from ticket sales and film trailers to augmented reality stories and storefronts. Geenee provides rich mobile results through a scalable, web-based platform with no downloaded app required. We’re working to make accessing contextual content directly from the world around you easy, rewarding, and meaningful. https://awexr.com

1. We help portable devices recognize the
world around them and deliver web-based
content

2. C l o u d - B a s e d
P l a t f o r m
GEENEE requires no downloaded app for
either recognition or result delivery

4. V i d e o
S a v v y
Geenee can recognize even a
single frame of video once trained

5. R o b u s t
R e c o g n i t i o n
Geenee recognition works through
glare, distance and obstruction

6. O n e - C l i c k A c c e s s f o r G e e n e e ’ s W e b - B a s e d
C a m e r a
Pointing a mobile camera at
a marker or custom QR code
and following the prompt
Triggering a pushed link
via SMS message,
Tweet or Beacon
Tapping a button
discovered on digital
or embedded in app
DEVICE CAMERA SMS OR SOCIAL
MOBILE
HYPERLINK

7. F R O M S O C I A L T O T H E R E A L W O R L D
M i l l e r L i t e ’s S t . P a t r i c k s D a y E x p e r i e n c e
ACCESS
VIA SOCIAL
TAP TO SCAN UNLOCK

8. … A N D B A C K T O S O C I A L A G A I N
M i l l e r L i t e ’s S t . P a t r i c k s D a y E x p e r i e n c e
FACEBOOK & INSTAGRAM
USER GENERATED
CONTENT

9. A M A R K E T E R ’ S D R E A M
M i l l e r L i t e ’s S t . P a t r i c k s D a y E x p e r i e n c e
“…The rich mobile/WebAr experiences that GEENEE
provides by combining AR and contextual layers
inside a single website is what our brands have been
waiting for…”
- Andrew Klein, Director of Content Innovation
Spark Foundry/Publicis Media

11. S T O R Y T E L L I N G T H R O U G H P R E - R E N D E R E D A R
C O N T E N T

12. P r o v i d i n g n e w a n d s u r p r i s i n g e x p e r i e n c e s i n f a m i l i a r p l a c e s
A D D I N G F U N C T I O N A L I T Y T O O U T O F
H O M E

13. B U I L D I N G N E W M O M E N T S T H R O U G H
C O N T I N U O U S E N G A G E M E N T
13

14. G I V I N G U S E R S A N D E X P E R I E N C E
T O R E M E M B E R

15. W H I L E D R I V I N G C O R E K P I ’ S L I K E
F O O T F A L L

16. … O R T I C K E T S A L E S

17. E x t e n d i n g b r a n d s t o r i e s d r i v i n g t i c k e t s a l e s
I M P R E S S , C O N V E R T, A N D M E A S U R E
c u s t o m c a m e r a s
c u s t o m
f e a t u r e s
c u s t o m i n t e r f a c e s

18. H O W W E W O R K
BRANDS
White-labeled
functionality built to spec
AGENCIES
End-to-end campaign
management
with existing creative
PLATFORMS
Deep integration customized to spec

19. L E T ’ S G E T S T A R T E D - r e a c h o u t a t
h e l l o @ g e e n e e . m e
O R C O M E S E E U S - w e ’ r e l i v e a t b o o t h 8 4 5