Superb Reality develops gesture control and hand tracking software using computer vision and machine learning techniques. Their software solution can be used for augmented, virtual, and mixed reality applications on devices like smartphones, glasses, and automotive without needing specialized hardware. It allows for intuitive cursor control, navigation instructions, and social multi-player AR experiences using natural hand gestures recognized by standard RGB cameras. The company was founded in 2015 and its experienced team has won several awards for their innovative software-only solution.

1. Augmented/Virtual Reality
Gesture Control and Hand Tracking Software
+
Visual Landmark-Based Step-by-Step Navigation software
for AR & Automotive
November 18
1

2. E R A N E I L A T Co-founder
Expert in machine learning and computer vision
~50 patents in machine learning, gesture recognition
CTO PointGrab (gesture control), algorithm team
leader Omek Interactive (3D camera acquired by Intel),
Awards
Camme - “Most Innovative Mobile App”, MWC 2014
PointSwitch – “Best of CES finalist”, CES2014
Y O A V H O S H E N Co-founder
Co-founder / Board Member / Business
Development: Water.io (IoT), Beyond Verbal (AI),
PointGrab (gesture control), EPOS Technologies
(acquired by Qualcomm), Orsus Solutions (acquired
by Nice Systems), ICQ/Mirabilis (acquired by AOL).
Experienced founding team
Successful track record in developing & licensing gesture solutions for millions of consumer electronics devices
2
Advisory Board
O R I I N B A R
Top AR expert, Co-Founder and CEO of Augmented
Reality.ORG, Founder and Managing Partner Super
Ventures (AR fund), Founder of AWE (AR), Advisor
Cimagine (AR, acquired by Apple) co-founder of
Ogmento (Flyby Media acquired by Apple)
A N D R E M I O D E Z K Y
Founder Softkinetic (3D imaging & sensors, acquired
by Sony Corporation), advisor VRIJ BRUSSEL
UNIVERSITEIT, co-founder Optrima (merged with
Softkinetic)

3. 3
Control and Interaction in VR/AR:
Current solutions are not good enough
Touchpad Head tracking
§ Non Intuitive, non direct
§ Low cost, reliable
§ Non Intuitive, non direct
§ Low cost, reliable
Voice control
§ Limited to menu
§ No cursor control
Hand Gesture using
3D / Stereo camera
§ High BOM, special camera
§ Intuitive
Controller
§ Additional cost
§ Need recharging
§ Less “mobile”
Missing
a natural, easy & cost effective XR interaction experience
for all devices, to all use cases
Proprietary Superb Reality Ltd. 2018

4. Superb Reality Software Solution
Superb Controller Middleware and SDK for AR/VR/MR
• An intuitive software-based solution, using any built-in RGB standard camera
• Patented machine learning, AI based computer vision
• Multiple simultaneous posture recognition algorithm
• Robust: any background, skin tone, light conditions, and uses low system resources
• SDK
44
Proprietary Superb Reality Ltd. 2018

5. 5
Preferred natural control for AR / MR glasses
Works with any glasses, any camera, any skin tone and background
Full cursor control – pinch or tap, one/two hands, like, zoom, rotate.
Supports “action” gestures such as Like, Tap etc.
Demo use case:
AR/VR/MR Glasses
Click to play movie
Proprietary Superb Reality Ltd. 2018
HTC Vive Focus
Epson Moverio
Direct link to video on youtube
Direct link to video on youtube
Direct link to video on Youku
Direct link to video on Youku

6. Integrates with leading AR platforms to allow a natural control
Provides an intuitive way to interact with virtual content
No need to use the screen – interact with objects “behind” the phone
Supports one/two hands, cursor control, and a variety of gestures
Click to play movie
56
Proprietary Superb Reality Ltd. 2018
Google Pixel
Samsung S9
Demo use case:
Smartphone AR (ARKit / ARCore)
Direct link to video on youtube
Direct link to video on youtube
Direct link to video on Youku
Direct link to video on Youku

7. 7
Use gesture to add animations to AR scenes
Targeting social apps platforms
Works with any smartphone camera, any skin tone and background
Back and front smartphone camera support
Demo use case:
AR - Social Apps gestures and “shortcuts”
Click to play movie
Direct link to youtube
Proprietary Superb Reality Ltd. 2018
Direct link to video on Youku

8. Allows several people to interact with the same 3D AR content while
away from each other, or while looking at the same virtual content,
using their hands.
No limitation on number of users and on the content type
The natural way in education – class and students, gaming,
collaboration (client and customer, team collaboration) and more
Add the missing hand interaction to Facebook Social and similar
initiatives
Click to play movie
58
Proprietary Superb Reality Ltd. 2018
Google Pixel
Demo use case:
Hand gestures Multi-Player AR cloud games and collaboration
Direct link to video on youtube

9. Uses the brain power to quickly allocate visual objects
Provides next-landmark step by step navigation instructions on the next turn
including the photo
Targeting automotive, tourism, phone navigation, camera navigation, HMDs
and more
Patented pending technology
9
SDK: Navigation and Mixed Reality /XR
Direct link to video on youtube
Proprietary Superb Reality Ltd. 2018
Direct link to video on Youku

10. Using any single sensor or stereo camera
Depth Information analysis
Support fusion with additional sensors
Hand silhouette support
Unlimited gestures support using AI based
gesture platform
Software only solution
CPU, battery and memory consumption
Total Cost of Ownership
10
Competition: gesture control and hand tracking
3 D S O L U T I O N S
( l e a p m o t i o n ,
R e a l S e n s e e t c . )
2 D S O L U T I O N S
( v a r i o u s
v e n d o r s )
L O W H I G H L O W
N . A .
* relative
Proprietary Superb Reality Ltd. 2018

11. 11
§ Established 2015
§ Successful track record team
§ Software only solution that use any single camera, low system resources, high accuracy
§ Unlimited AI based gestures and hand tracking creation platform
§ Including Mixed Reality Step by Step Landmark Based navigation - for AR glasses and phones
§ Awards
§ #1 award at the Shenzhen Innovation Competition 2017 (from 200 Israeli companies)
§ #1 award in Semi Finals China Competition (among top 80 out of 1500 worldwide companies)
§ 3rd Award of the 1st China Innovation Competition (award by China Vice Prime Minister)
§ AWE 2018 Finalist (Best AR/VR/MR Interaction Tool)
Proprietary Superb Reality Ltd. 2018

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14. Thank you
2
yoav@ s u p e rb re ality.c om