As a local business, if you are not harnessing the power of Facebook to understand your clients, become an expert in your niche, build a strong bond with your clients all of which will, with time create sales. Then you are not making the right business decision

1. Learn How to Leverage Facebook to
Get More Customers to Your Local Biz
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2. • The trend towards online and digital
marketing is growing.
• Not only is it cheaper and easier to
implement but it is also capable of
reaching a much wider audience.
• One of the most significant benefits of this
marketing transition is that it is now far
easier for small businesses to compete
with large organizations.
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3. • Facebook business pages are one of the
most valuable advertising platforms
available.
• Setting up a business page allows you to
build a closer relationship with your
customers.
• It gives your company access to advertise
within the world's largest social network.
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4. • A Facebook business page is a Facebook
page developed to specifically suit the
needs of a business or organization.
• It lets you post photographs, contact
details, information, and updates about
your products and services.
• Facebook users that choose to become
'fans' of your page can interact with it by
adding their own comments and using the
'like' function.
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5. Benefits of Using a
Business Page
• Your fan numbers are no longer capped at 5000
• Facebook users that wish to become fans are automatically
accepted
• A person does not have to be a fan or even a Facebook user to
view your page
• Certain personal functions, such as private messaging, are
disabled
• You can view a more limited selection of information about an
individual fan
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6. Developing a Facebook
Business Page Strategy
• When establishing your social media page it is important to
develop a management strategy.
• Doing this ensures that you can expand your fan base as far
as possible and as fast as possible, while seeing this expansion
translate directly into improvements in your earnings.
• Here are some of the aspects that a successful strategy should
include:
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7. • Promotion is a key feature of every good Facebook marketing
strategy
• By posting exclusive updates about your new products and
services, you can build up interest in your company and reach
out to potential new customers.
• These posts will even be visible on your fan's newsfeed which
is the first thing they see once they log onto the site.
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8. • A lot of the benefits of a business page rely on having a large
number of fans to communicate with.
• One method of increasing fan numbers is to provide them with
valuable content, such as exclusive vouchers, advanced
product knowledge, or attractive competitions.
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9. • Including keywords, keyword phrases, hashtags and backlinks
which are related to your field, as well as updating your
content regularly, will help you to increase your Facebook
page's visibility.
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10. • Large companies spend huge amounts of money
surveying their customers in an effort to
understand and improve aspects of their service.
• Facebook however, allows you to get customer
feedback easily and inexpensively.
• By viewing your fan's comments, posting open
questions, or setting up an interactive poll, you
can build up better knowledge of your target
audience.
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11. What Results Can You Expect
from Your Business Page?
Increased Sales
• Facebook has millions of active users who each visit the site
for an average of 52 minutes each day.
• This offers huge advertising potential to anyone who is able to
take advantage of it.
• By providing fans with direct links between posts about a new
product and the exact page where they can buy it, you can
dramatically increase your sales.
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12. Increased Online
Visibility
• Business pages can be viewed by anyone, and they are often a
prominent search engine result.
• Part of the reason that they are ranked so highly is that
Facebook is a well-established and trusted website.
• By filling your page with search engine optimized content, you
can make the most of this search engine boost and ensure
that your page is one of the first results for key search terms
related to your company.
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13. Growing Fan Numbers
• The average Facebook user has 130 friends.
• When one of your fans interacts with your page by liking it or
commenting on a post, this action becomes visible on their
friend's newsfeeds, and they are given the option to become
fans as well.
• It is easy to see how a well-managed marketing strategy can
result in quickly increasing fan numbers.
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14. Gain Better Customer
Understanding
• Although you will not be able to see personal information, by
building up a large fan base you will have access to important
statistics about your fans.
• Details about their age range, gender, location, and language
will give you an insight into your customer demographics.
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15. • Implementing an effective digital marketing
strategy on a social media site like Facebook can
boost your sales, widen your customer base, and
allow you to build up a positive relationship with
your fans.
• Common mistakes like bombarding fans with too
many updates or not focusing on SEO can result
in a bad fan relationship and poor online visibility.
• By hiring professionals to implement an
advertising strategy on your behalf, you can reap
the benefits while saving the valuable man hours
it would take to get the same results without such
extensive experience.
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16. Visit us @ Ask8.com
Call us @ 718-215-0807
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Come down to our office:
149-15, Union Turnpike, Flushing NY
11367