Ingolstadt, July 10, 2015 - Compared with the same period last year, AUDI AG’s worldwide sales from January to June increased by 3.8 percent to around 902,400 cars. For the first time in the company’s history, more than 900,000 customers had already chosen the brand with the four rings by mid-year. Even though important model changes are imminent in a number of markets, sales climbed further in all world regions – particularly on the American continent (+12.4%). In June, worldwide deliveries of around 157,450 were slightly above the level of the same month last year (+1.3%).

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AUDI AG: for the first time, over 900,000
customers in the initial half of the year
 Cumulative deliveries worldwide up 3.8 percent; up 1.3 percent in June
 Sales chief Luca de Meo: “Continued growth despite upcoming model
changes and challenging markets”
 European sales of the new Audi TT climb by 78.1 percent
Ingolstadt, July 10, 2015 - Compared with the same period last year, AUDI AG’s
worldwide sales from January to June increased by 3.8 percent to
around 902,400 cars. For the first time in the company’s history, more than
900,000 customers had already chosen the brand with the four rings by mid-year.
Even though important model changes are imminent in a number of markets,
sales climbed further in all world regions – particularly on the American continent
(+12.4%). In June, worldwide deliveries of around 157,450 were slightly above
the level of the same month last year (+1.3%).
“So far, 2015 has been a year of challenges for us. We are meeting these challenges
successfully and remain on track,” says Luca de Meo, Member of the Board of
Management for Sales and Marketing at AUDI AG. “Many markets have become
significantly more difficult, especially in Asia and Eastern Europe. In addition, we are
preparing for new generations in key volume models and markets. These make up
around 40 percent of our global sales.”
As successor to the top-selling Audi model, the new A4 will first be launched in
Europe in the fourth quarter. In the full-size class, the new Q7 arrived at dealers in
the first European markets in June before successively premiering in the other
regions of the world. The model changeover for the updated generation of the A6 is
also still underway in some regions. Strong growth in the first half of the year was
recorded by the globally available A3 family, up 35 percent to around 195,350 cars
delivered. Demand for the Q3 (+7.5% to around 100,950 cars) and Q5
(+3.9% to around 126,200 cars) SUV models also continued to grow.
Corporate Communications
Moritz Drechsel
Spokesman Sales and Marketing
Tel: +49 841 89-39914
E-mail: moritz.drechsel@audi.de
www.audi-mediacenter.com/en

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SUV sales showed particularly strong growth in the United States where the
combined models of the Q3, Q5 and Q7 increased by 28.5 percent in the first half of
the year. Across the entire lineup, the United States achieved the highest increase in
sales among the ten largest Audi sales markets with growth of 11 percent to
93,615 deliveries. Significant increases in Canada (+19.6% to 13,463 cars) and
Brazil (+39.4% to 8,683 cars) also made the American continent the growth engine
for Audi during the first half of the year: up 12.4 percent to around
127,100 customers. Audi’s dynamic pace in the region continued unabated in June
with an 8.3 percent increase to 18,262 deliveries in the U.S. market and a
42.9 percent increase in sales in South America to around 2,350 units.
In Europe, the new generations of the A6 (+9.2% to around 52,400 cars) and
A7 (+23.9% to around 6,300 cars) provided positive momentum in the first half of
the year. The new TT also significantly expanded its customer base
(+78.1% to around 12,300 cars). Across the entire range of models, deliveries of
the four rings increased in Western Europe by 4.1 percent to around 394,600 since
the beginning of the year. In June, sales in the region reached around 67,100 cars
delivered to customers, an increase of 4.9 percent. Among the major
Western European markets, cumulative demand increased notably in Spain
(+10.3% to 25,146 cars), Italy (+7.9% to 28,030 cars) and Germany
(+5.5% to 147,763 cars). In contrast, the strong market downturn in Russia
continued during the first half of the year (-32.3% to 12,155 cars).
Market developments in the Asia-Pacific region were also mixed in the first half of
the year. While South Korea (+9.0% to 14,560 cars) joined the ranks of Audi’s
top ten sales markets for the first time, and Australia also reported significant
growth (+17.4% to 11,339 cars), the declining overall market in Japan was reflected
in Audi’s sales performance: down 1.8 percent to 15,718 cars. In China, the brand
was able to increase its sales slightly by 1.9 percent to 273,853 cars since January,
but the current restraint of Chinese customers in the upper market segments is also
clearly felt by the leading premium car company. In June, the sales figures of
Audi in China declined by 5.8 percent to 47,831 cars delivered.
Market overview on page 3

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– End –
In 2014, the Audi Group delivered approximately 1,741,100 cars of the Audi brand to its customers. The
company achieved revenue of €53.8 billion and an operating profit of €5.15 billion in 2014. Audi
operates globally in more than 100 markets and has production facilities in Ingolstadt and Neckarsulm
(Germany), Győr (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia),
Aurangabad (India), Changchun and Foshan (China) as well as Jakarta (Indonesia). The brand with the
Four Rings will start producing cars in Curitiba (Brazil) this year and in San José Chiapa (Mexico) in 2016.
Wholly owned subsidiaries of AUDI AG include quattro GmbH (Neckarsulm), Automobili Lamborghini
S.p.A. (Sant’Agata Bolognese, Italy) and sports motorcycle manufacturer Ducati Motor Holding S.p.A.
(Bologna, Italy). The company currently employs approximately 80,000 people worldwide, thereof
around 58,000 in Germany. Total investment of about €24 billion is planned from 2015 to 2019 –
primarily in new products and sustainable technologies. Audi is committed to its corporate responsibility
and has anchored the principle of sustainability for its products and processes in its strategy. The long
term goal is CO2 neutral mobility.
Sales for
AUDI AG
In June Cumulative
2015 2014 Change
from
2014
2015 2014 Change
from
2014
World 157,450 155,459 +1.3% 902,400 869,357 +3.8%
Europe 71,650 69,233 +3.5% 419,900 410,037 +2.4%
- Germany 24,165 23,502 +2.8% 147,763 140,003 +5.5%
- UK 13,828 13,545 +2.1% 86,376 83,357 +3.6%
- France 5,481 5,263 +4.1% 30,653 30,502 +0.5%
- Italy 4,873 4,845 +0.6% 28,030 25,979 +7.9%
- Spain 4,688 4,168 +12.5% 25,146 22,789 +10.3%
- Russia 2,007 3,000 -33.1% 12,155 17,966 -32.3%
USA 18,262 16,867 +8.3% 93,615 84,349 +11.0%
Mexico 1,235 1,111 +11.2% 6,568 6,205 +5.9%
Brazil 1,525 835 +82.6% 8,683 6,229 +39.4%
China
(incl. Hong Kong) 47,831 50,756 -5.8% 273,853 268,666 +1.9%