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Importance of content marketing.

1.) Content Marketing aids marketers make more money, generate more
sales & pull in unexpected customers
This one sentence sums it up for me as if a marketing strategy does not help
you make profit; you have to immediately change your strategy. Luckily,
content marketing returns better than any other strategy. Small businesses
depend on large sales, and Content Marketing is a standout amongst the
most productive and effective ways you can do that, but only if you know
how to utilize it accurately.
It is the main objective of every business to generate more sales. Search
engines are showing signs of improvement at understanding what a person
means from the words they write, so you need to concentrate on points and
noting questions. By maintaining an active blog presence and making your
social networking sites the go-to hotspots for all your services, you can pull
in unexpected customers.
You can acquaint your business to individuals who did not ever know that
you existed. This is one of the major purposes of marketing at large, and the
most powerful medium that can do this effectively is content marketing. By
picking topics that are on the psyches of your prospects and discussing
them, you can attract those people.

2.) Content Marketing helps you build valuable relationships and it is
cheaper than other forms of marketing
Content marketing helps marketers build valuable relationships with their
audiences and make sales. It helps you gain the trust of people who get help
from your content, and hence their credibility aids you have a loyal fan base
that seeks knowledge from you and wishes to invest in you.
Content marketing is more cost-effective compared to most other marketing
options, however it obliges you to contribute your effort, time, and a great deal
of tolerance before you can procure its profits. By providing great content, and
sharing your knowledge and experience through different mediums of content
marketing, you automatically drive conversion without spending extra buck for
that.
Content marketing can help build deals and boost sales by meeting prospects
wherever they are at in the purchasing process and cajoling them forward by
giving the knowledge they need to make their next stride. If you do this in a
right fashion, you can convert them to walk them down on your path and
increase ROI.

3.) Content marketing enhances your Brand Image and helps you make a
Personal Connection
Businesses of various kinds can enhance their brand image by creating and
sharing quality content. According to a research conducted by Kapost- for per
dollar, content marketing adds to three times more lead compared to traditional
online marketing like paid searches. Subsequently, building up a content
marketing plan can be a pivotal game-changer for your business’ online growth.
Content Marketing is very powerful in establishing a personal connection with
prospects. Content that has your own personal touch helps you have an
advantage in the marketplace because there is no one who can create the kind
of content you create. By producing high-quality content consistently, you can
build the trust of your audience that will help you establish yourself as a brand
and enhance your company’s brand image.
Importance of content marketing is hidden in stellar quality and it is must that you
consistently produce content of great quality. Every piece you create, either
builds your image or tears it down and that is why it is extremely important that
you maintain the same quality and personal touch in your content. Give your
unique identities a chance to sparkle.

4.) Content marketing enhances Customer Engagement & helps you beat your
Competitors
Enhancing customer engagement is one of the most important reasons why content
marketing is important. It not only includes creation and distribution of content but also
acts as a relationship-building tool. If content marketing is executed properly, it can
effectively build brand awareness and boost customer engagement. Additionally,
importance of content marketing also includes its ability to retain the interests of
prospects throughout the sales conversion process.
Content marketing lets marketers see interaction through comments, landing page
activity and social media channels. You can use content marketing tools to get a very
personalized view of how customers are using and moving through your content. I started
this post by asking- “Why is content marketing important?” – It is so, because your
audiences love it; it is cost-effective; it engages your customers, produces more sales,
and helps you beat your competitors in a sustainable fashion.
Importance of content marketing is as if you have two companies with similar offering,
your prospects will prefer engaging with the one that includes content in their online
marketing strategy. Content makes your company unique, which helps you enjoy
superiority in your industry in more powerful manner.

5.) Content marketing can work with any Industry, can let Non-Profits
make Profits & can Attract People with Real Interest in Your Brand
Content marketing is one of the most flexible ways of internet marketing
that can work with any industry. The power of content marketing in
propelling brands forward is clear, as it is very effective in attracting people
who have real interest in the solutions a brand can provide to them. It
attracts people without annoying them and acts as their advocate; not only
by putting forward their doubts on online portals but also by providing
solutions to their doubts.
Content marketing can even help nonprofits raise more money and make
profits. By addressing issues of your target audiences through quality
content you can stay on top of their mind, which help you build a
relationship with people who have interest in your kind of brand and
seeking knowledge from experts. Any online business can truly win the race
because of the information it shares through its content marketing
channels.

6.) Content Marketing is very powerful in Improving your Customer Experience &
growing Long-term Audiences
Importance of Content Marketing includes in its ability of improving customer
experiences and ensuring long-term audiences. Great content gives brands something
to talk about with their clients beyond complaints and difficulties, compliments, or
inquiries. Tuning in to your clients is vital to making effective content. Each interaction
you have with a prospect or customer can give you knowledge into the inquiries/issues
they have.
Through content marketing, you can address those questions clearly and early in the
buying process that helps you reduce the amount of complaints and confusions. Each
piece of content offers a powerful opportunity to hook new people and grow your fan
base. As such gathering of audiences grows; you will have a much greater base of
individuals willing to share your content that is the huge advantage of content marketing.
Rather than beginning without any preparation as in traditional marketing, you can build
on your own successes through content marketing with the way you want to. You can
use follow up strategies with email nurturing and social media marketing that help you
enjoy steady gains in your audiences. Content marketing is one of the most effective
online marketing tools that place all businesses on equal footing.

7.) Content Marketing can help marketers increase Email Response Rates &
encourage Virility
Content Marketing importance includes its ability to increase email response rates and
encourage Virility of internet marketing campaigns. The email response rates can be
effectively increased by keeping professional communication intact through efficient
content marketing by understanding site’s audience and channelizing custom-fit
campaigns. Serving audiences with content that is effective, error-free and impressive
ensures better engagement and more conversions.
All the interactions that you have with a prospect or customer whether in person, in
phone call, in email, or through other traditional marketing methods, you have to be
focused on giving value, which you can ensure by giving something to them instead of
asking something from them. Giving value is the base of content marketing as it
increases positive words of mouth on social media and on other platforms that ensure
effective Virility for your brand.
If still thinking about importance of content marketing, then think about the ability to
share something with a certain number of individuals and being able to watch it go viral
in real-time- this is just too good to be true kind of scenario that only content marketing
can guarantee about. For effective content marketing, you need to create something
that is highly interesting and entertaining, and then you are ready to see special kind of
Virility for your brand that no other marketing channel can provide.

8.) Content marketing lets Online Businesses be Self-Dependent & reduces their
dependence on External Sources
•Content marketing is very powerful in lead generation and it guarantees conversions.
While talking about content marketing importance, Brendan Cournoyer (content marketing
manager at Brainshark Inc.) says, “Content marketing reduces the need to obtain lists of
leads from external sources just to keep your sales funnel full. Instead, you create the
content and generate more leads yourself.” This is for sure one of the most powerful
feature of content marketing that lets it be the best tool of online marketing.
•Content marketing is one of the most effective internet-marketing channels that gives you
more control over your message and lets you be self-dependent in your marketing
maneuvers. This helps you make sure that your content is aimed at your unique audiences
of potential customers, as it is the ‘you’ who knows your business much better than others
do. It reduces your dependency on other external resources and helps you be connected
with your audiences on your own.
•You should create content around your target audiences as content marketing offers you
great opportunity to stay focused on your message in best possible ways. It is very
important that your messages be about giving value and not about boasting, chest
thumping or self-obsessed. By offering a large amount of value to your customers, you
influence them to sign up for more information that automatically increases conversions.

9.) Content marketing influences your Prospects’ Purchasing Decisions and elicits
Favorable responses from them
Content marketing is very powerful in influencing purchasing decision of your prospects.
It is also considered as single most powerful marketing channel that can elicit favorable
responses from prospects. By letting customers understand that choosing your product
or service would be the wisest choice, content marketing influences your prospects do
what you want them to do.
According to statistics, around 91% of B2B marketers and 86% of B2C marketers prefer
using content marketing to influence decisions of their prospects. Prospects respond
more favorably to content than they do to other kinds of advertisements and overt
selling. Content marketing conveys the message that you care about your audiences in
the most convincing way possible, and it is very important that your content is highly
informative and interesting and not outbound selling.
In eliciting favorable decision from prospects, content marketing includes different kinds
of lead magnets that not only attract them but also persuade them to take the actions
that you want them to take. By using effective landing page content, you not only entice
them visit your site but also influence them make favorable decisions. You can turn your
blogs into downloadable pdf or video or slideshow, and can recycle them in many other
ways, and use them to influence purchasing decisions of your clients.

10.) Content marketing is reusable can spur creativity and is a natural fit
for buying psychology
The reason behind the increase in the importance of content marketing is its
ability to be reusable. The best part of content marketing campaigns is ability of
its various elements to get reused. With content marketing, you get innumerable
opportunities of creativity and especially with visual content such as infoguides,
infographics, video content, etc. Creating great video content by reusing written
content in graphic form is one of the best examples of the reusability potential of
content marketing.
Content marketing offers marketers great scope of creativity and additionally,
content can be re-imagined, repurposed and can also be reinvented according to
the changing psyches of different kinds of target audiences. Content marketing
incorporates so many powerful ways to increase your traffic and generate more
sales from your reader base.
With content marketing, you just need to be a bit more creative. It is very
profitable when you think outside the box while creating content and making
marketing strategies by integrating psychology into your content marketing
campaigns. Content marketing is very flexible in aligning naturally with the
psychology of customers and influencing them to make purchase and boost
sales.

Article Content
This fast-paced era synonymies with advancement and sophistication,
enhancement in technology levels has served as a boon for business
houses. As a result of such modernized practices, there exists cut throat
competition among firms that triggers them to opt for tremendous ways to
come out of such perilous situation in a remarkable manner. Internet
technology offers an enormous number of advantages to those Institutions
who wish to secure a prominent place in the global market. Possessing a
website is nothing extraordinary, what makes your venture stand out from
the rest is the care and value you transmit to your clients. The articles that
your company's website showcase are a reflection of the firm's responsibility
towards their customers, by providing reliable, consistent and thorough
knowledge about the topics that are crucial to being known by people, aids
in getting the key to customers heart and soul.
Introduction to different types of content

Image content search is the capacity for
software to recognize objects in
digital images and return a search engine
results page (SERP) based on a user
query was originally designed to identify
what is in a picture and what is happening
in it and describe the image for visually-
impaired users.

Video content
Video content is any content format that features
or includes video. Common forms of video
content include vlogs, animated GIFs, live videos,
customer testimonials, recorded presentations and
webinars.

Slide content
Slide layouts contain formatting,
positioning, and placeholder boxes for all of
the content that appears on a slide.
Placeholders are the dotted-line containers
on slide layouts that hold such content as
titles, body text, tables, charts, SmartArt
graphics, pictures, clip art, videos, and
sounds.

https://clideo.com/slideshow-maker
Facebook slideshow

Audio content
Audio content is any type of published
material or information that is consumed
through listening. Audio content can be
played through devices like computer
speakers, headphones or smart
speakers.

2nd session

Exploring content marketing platform

A blog (a truncation of "weblog") is a
discussion or informational website
published on the World Wide Web
consisting of discrete, often informal
diary-style text entries (posts). Posts are
typically displayed in reverse
chronological order, so that the most
recent post appears first, at the top of the
web page.

Personal Blog
The personal blog doesn’t focus on a
specific topic or audience. Bloggers write
about what interests them: their hobbies,
beliefs, daily life, politics, sports, etc. And
they attract the types of people that share
the same interests. The writer just wants
to make a difference and share
knowledge or experience.

Company blog
A company blog is a stand alone website, or
section of an existing business' domain, devoted
to writing about subject matter related to their
company's industry and its sub-fields. Business
blogs have become a fundamental component of
successful web marketing and utilized by most
online businesses.

Guest blogging is a way
bloggers increase traffic to
their sites. Guest bloggers
offer to write content for other,
similar blogs in their industry.

Free blog
people who want to 100% own
their blog and customize it. ...
WordPress.org is the king of free
blogging sites. It is a free platform,
but you need to build the site mostly
by yourself afterward. You also have
to host the software yourself.

Free blog platform
blogger.com
Wix
WordPress.com
Weebly
Medium
Ghost
Tumblr
Joomla
jimdo.com

Facebook,
linkedin,
medium,
Pinterest,
You tube,
Vimeo,
Slideshare.net

Medium is an online publishing platform developed
by Evan Williams and launched in August 2012. It is
owned by A Medium Corporation. The platform is an
example of social journalism, having a hybrid
collection of amateur and professional people and
publications, or exclusive blogs or publishers on
Medium, and is regularly regarded as a blog host.

LinkedIn SlideShare is an American hosting service for professional
content including presentations, infographics, documents, and videos.
Users can upload files privately or publicly in PowerPoint, Word, PDF,
or OpenDocument format. Content can then be viewed on the site
itself, on hand held devices or embedded on other sites. Launched on
October 4, 2006, the website is considered to be similar to YouTube,
but for slideshows. It was acquired by LinkedIn in 2012. The website
was originally meant to be used for businesses to share slides among
employees more easily, but it also has expanded to become a host of
many slides that are uploaded merely to entertain. Although the
website is primarily a slide hosting service, it also supports documents,
PDFs, videos and webinars. SlideShare also provides users the ability to
rate, comment on, and share the uploaded content.
The website gets an estimated 80 million unique visitors a month, and
has about 38 million registered users. SlideShare's biggest competitors
include Zoho.com, Scribd.com, Issuu and edocr. Some of the notable
users of SlideShare include The White House, NASA, World Economic
Forum, State of Utah, O'Reilly Media, Hewlett Packard and IBM.

Slideshare.net

Vimeo is a video hosting, sharing, and services
platform headquartered in New York City.
Vimeo operates on an ad-free basis, and
instead derives revenue by providing
subscription plans for video content producers
and offering software as a service (SaaS) with
video creation, editing, and broadcasting tools,
as well as the means for video professionals to
connect with clients and other professionals.
Vimeo focuses on the delivery of high-definition
video across a range of devices