Generate Content Idea.

1. Generate Content idea

2. 1. Create topic lists in bunches
When you’re ready to write new content, you
shouldn’t be sitting down to decide what you’ll
write about.
This wastes time, and it’s inefficient.
I like to create long lists of potential topics all at
once. Spend a few hours researching subjects
for new ideas.
Give yourself enough topics for at least a month
or two. If you’re publishing three posts per week,
you’ll want to aim for at least 12 to 24 new ideas.

3. 2. Social media followers
Start with people who follow you on social media. Click on their profiles
and see what they’re talking about.
Read through tweets. Check out photos. See what brands they are
interacting with.
Some of these may lead to a dead end, but others can be extremely
beneficial to your brainstorming process.
Plus, if you have tons of social media followers, you’ll always have a
huge source of ideas.
You could even ask your followers directly. Post a question on your
Instagram story, and ask for replies.
For example, let’s say you have a brand related to the fitness industry.
Ask your followers a question about their favorite unconventional
workouts or what meals help them lose weight.
The answers will help you come up with new content ideas.

4. 3. Blog comments
Review the comments on all your
posts. You should do that even when
you’re not trying to come up with new
ideas.
It gives you a chance to communicate
with your audience. Always respond to
their comments.

5. 4. Conduct interviews
How do you know what type of content your audience wants to see?
Ask them directly to tell you.
Conduct interviews. Ask them about their habits.
The great thing about an interview is it doesn’t have to be direct. You
don’t have to have a clear black and white question with a definitive yes
or no answer.
Just find ways to get people talking.
You’d be surprised how interesting some of these statements can be.
The responders may start feeding you new content ideas without even
realizing it.
It’s in your best interest to record your interviews. That way, you can
review them later instead of frantically trying to write things down while
someone is speaking.

6. 5. Competitor websites
If you’re not sure what to write about, check out your competitor’s blog.
This is one of the best ways to come up with long lists of topics in
bunches.
Don’t get me wrong, I’m not telling you to steal or plagiarize. But there is
nothing wrong with using their titles and concepts for idea generation.
Look through their posts and start writing down topics you haven’t
covered yet.
You have a huge advantage here because you can try to make your post
about the same topic even better than theirs. For example, let’s say
you’re using a top 10 list from a competitor’s blog as an inspiration for a
new content idea. Well, you can try to one up them by creating a top 15
list on the same topic.
In addition to your competitor’s titles for new content ideas, you can also
look at other aspects of their website.
Read through their comments section. You already did this with the
comments on your website, so it makes sense there will be ideas buried
in other sites as well.
See if they have an FAQ page on their site. These questions could all be
ideas for the topics you can write about.

7. 6. Google search suggestions
If you’ve got a general topic in mind, start searching for it on Google:
Look at all the suggested topics that come up when I type in “email
marketing.”
These suggestions could all be topics to cover.

8. 7. Recent events
Depending on your brand, you may not want to be
reporting breaking news.
It won’t speak to your audience, and it doesn’t fit with
your company image.
But you can definitely come up with ways to get
creative. When you’re watching the news or reading
updates from an online source, try to figure out how
you can make these topics relevant to your brand.
Look up local events or national trade shows related
to your industry.
Give your audience information about the event. Tell
them what they need to know if they want to attend or
register.

9. 8. Product reviews
Think about recent products you’ve used related to your brand or industry.
You can review these topics in a blog post or video demonstration.
For example, let’s say you run a website related to camping and other outdoor
adventures. If you go on a fishing trip and use a new pole, you could write
about your experience with the new gear.
If your company is releasing a new product, use this method to build hype for a
new product launch.
You could even write reviews for products you don’t own and never used. Just
look up products online, and base your discussion around online customer
reviews.

10. 9. Topic generator platforms
If you’re still stuck and can’t think of
anything to write about or research, use
online sources to help you generate
topics.
HubSpot blog ideas generator.
https://www.portent.com/
https://answerthepublic.com/
https://trends.google.com/

11. 10. Personal stories
When in doubt, tell a story about something that
happened to you.
It could be a success story. Or maybe tell your audience a
story about a mistake you made.
How did you learn from it? How did you get to be where
you are today?
It could be a recent story or one from the past. Master the
art of storytelling.
Personal stories are great because they make your
content unique. While people may have similar stories,
the details of yours won’t be the same as anyone else’s.

12. 11. Sign up for newsletters
Get content ideas delivered directly to your
inbox.
Sign up for industry newsletters. They’ll keep you
up to date with trending topics, news, and
events.
You can even sign up for competitor newsletters.
See what they are discussing with their
customers.
Use the topics covered in these emails to
generate new content ideas.

13. 12. YouTube videos
All businesses should have a YouTube profile. Use
it to upload videos, and then share those videos on
all your marketing channels.
But YouTube can also be a resource for coming up
with new ideas.
Treat it the same way as a Google search, which I
previously discussed. As you start to type in a
subject, you’ll see suggestions.
When you watch a video, there will be related
videos on the sidebar for you to consider as well.

14. 13. New products and technology
If your company sells something, writing content about a new
product release is a win-win scenario.
I briefly mentioned this earlier when I talked about product
reviews.
First, you’ll be able to generate a buzz for the release, which will
ultimately help you drive sales. But it also gives you something to
write about.
Furthermore, staying up to date with the latest technology
trends can help you come up with new topics to cover.
It doesn’t matter what industry you’re in or what type of business
you have, new technology is evolving everywhere.
There could be new software directly related to your business or
just a general advancement in your industry. These are all
scenarios to consider sharing with your audience.

15. 14. Use data and analytics
Have you seen a recent study related to
your brand or industry?
Write about it.
You don’t have to be the one conducting
the research, although that would make the
content even better. But to save time, you
can use new data to write about a subject.

16. 15. Revisit previously published content
Your old content shouldn’t be dead and forgotten. Use those topics
for ideas too.
Just re-work the titles, and write a newer post from a different
angle.
For example, let’s say your company is in the field of mobile app
marketing. If you had written a post about how to get ranked on the
app store, a new topic could be how to boost your ranking to get
more downloads.
Although the topics are similar, they are not quite the same.
Or let’s say you’re in the personal finance space. An old topic
might have been about how to save for retirement. But you can
take some of the content from that piece and write a new article
about the best retirement accounts to invest in.
If an old post has outdated research, you can write a new one that
includes the updated information.

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