9. Opt-in List Building:
List of areas having most willing consumers.
Enlisting retailers of those areas.
Planning of consequent marketing events in
those areas.
11. Attach a card with it that contains customer signature
and satisfaction scale (e.g. 1 to 5).
12. Blog/Social Media:
Blog writing by dairy technologist, doctors and scholars.
Facebook, twitter, instagram etc.
13. Videos:
Short film on establishment of Maval Dairy from first day
to till date.
Stories of Women owners.
Time lapse videos:
A day in Maval Dairy.
12 hours journey
Interview video:
Consumers
Experts
Event
16. Step 2: Launch:
Some points for successful launch event.
Get Clear on our Event’s Vision.
What is our event’s goal
Sales
Media coverage
Consumer awareness
Set a Budget and Figure Out Funding.
Pick a Venue.
It suit our audience
It add value to our event
It should be within our budget
It provide us with enough space to accommodate our anticipated number of guests.
It should be simple for people to find.
Choose a Date and Time
17. Contd…
Develop an Event Narrative
to introduce our brand/product?
to tell current users that there’s something new to look out
for?
Why should they believe us? Give them some factual
support.
Make a Promotion Plan
We can use our social media accounts to communicate
announcements or any changes to our event.
Invitation Card to retailers and customers of targeted area to
join us.
18. Step 3: Post- Launch:
Case studies/proof:
Increment in monthly income of dairy farmers
satisfaction survey of consumers/retailers
Success Interviews/proof:
Changes in life of women after becoming dairy member.
Reviews & Blogs post:
Reviews from stakeholders
Success stories:
Monthly growth report
Testimonials:
Recommendations from dieticians, dairy technologist etc.
19. Contd…
Create an exclusive club for loyal customers.
Celebrate Holidays with cards & gifts to them.
Inform them about certain schemes before going to
public. It will encourage them for surveys and loyal with
us.
Involve people in advertising campaign.
Gifts & cards Colgate mother’s campaign