The State of European Tech 2015 Magazine

1. 1 SLUSH & ATOMICO THE STATE OF EUROPEAN TECH

2. 2 3 #WHATSNEXT4EUTECH SLUSH & ATOMICONOVEMBER 2015 THE STATE OF EUROPEAN TECH I. Executive Summary II. Who We Are III. Data Partners & Survey IV. Europe V. Entrepreneurial Mindset VI. Tech Community VII. Talent VIII. Capital Flows IX. Success Stories X. The Future XI. Final Thoughts I. EXECUTIVE SUMMARY CONTENT Like successful companies, successful ecosystems go through distinct stages. Having conducted one of the most comprehensive studies ever undertaken into European tech, it is clear to us that 2015 has been a breakthrough year in which our major hubs have gone to a new level. 5 years ago, legitimate questions were being asked about whether, in the words of The Economist, “Europe’s tech industries will become big enough to do the things that its entrepreneurs, venture capitalists and policymakers dream of”. Could Europe give birth to significant numbers of companies with real scale? Could it produce enough qualified graduates, and overcome the cultural barriers to entrepreneurship? Could it attract significant levels of VC funding - and would the IPOs ever come? AS THIS STUDY SHOWS, EUROPE HAS CONCLUSIVELY ANSWERED THESE QUESTIONS, WITH 2015 ON TRACK TO BLOW PAST A SERIES OF REMARKABLE MILESTONES: • 10 European software companies reaching billion-dollar valuations (making a total of 35 since 2003) • $10B invested by VCs • Over 5000 active angel investors • 1.6m developers • 25,000 tech meetups across Europe • ...and over 100 tech IPOs in the last five years Achievement unlocked. But not mission accomplished. The next stage will bring its own challenges for a Euro- pean tech ecosystem now in its prime. Having proven our ability to create a series of billion-dollar companies, how do we produce companies in the tens or hundreds of billions? How do we bridge what remains a significant late stage funding gap? How do we ensure investors are keep- ing pace with the scale of ambition and technical expertise in frontier technologies like AI, as well as backing proven business models? How do we unlock more of our potential by building closer links between our disparate hubs, and overcoming an alarming gender imbalance by attracting more women to become the engineers, entrepreneurs and investors of tomorrow? And, by addressing these challenges, can Europe create an ecosystem self-sustaining and robust enough to weather any future economic shocks? As the data demonstrates, 2015 is a significant tipping point for a European ecosystem that feels very different to that of 2010. Our collective challenge is to ensure that we are saying the same about 2020 in another five years’ time. By setting out where we are today in an unprece- dented level of detail, we hope this study also helps to show the way to what’s next. ACHIEVEMENT UNLOCKED. BUT NOT MISSION ACCOMPLISHED. RIKU MÄKELÄ CEO Slush NIKLAS ZENNSTRÖM Founder & CEO Atomico

3. 4 5 #WHATSNEXT4EUTECH SLUSH & ATOMICONOVEMBER 2015 THE STATE OF EUROPEAN TECH II. WHO WE ARE III. DATA PARTNERS THE SURVEY Atomico is an international investment firm, focused on helping the world’s most disruptive technology companies scale and become global leaders. Founded in 2006 by Niklas Zennström, a co-founder of Skype, Atomico has made over 50 investments across four continents. Slush is a not-for-profit technology and startup event, organized annually in Finland, Japan and China. In 2015, the Slush event in Helsinki drew together 15,000 entrepreneurs, investors and jour- nalists from close to 100 countries. The mission of Slush is to en- courage the next generation of brilliant minds to become entrepreneurs, and to catalyze tech communities across the globe. CrunchBase is the leading platform used by millions of entrepreneurs, investors, and analysts looking to discover innovative companies and the people behind them. Founded in 2007 by Mike Arrington, it began as a simple database to track startups covered on TechCrunch. Today, CrunchBase delivers market insights to millions of users and businesses around the world. The CrunchBase Dataset is constantly expanding through contributions from its community of users, investment firms, and network of global partners. CrunchBase accelerates innovation by bringing together data on companies and the people behind them. For more information, please visit www.crunchbase.com. Meetup is a global network of local communities, built by ordinary people around the things they care about the most. Using the Meetup app or website, you can find people in your town who are into the same things you are, and build a real community around that interest. There are currently 24 million members in over 200,000 Meetups in over 180 countries. Meetup believes that people can change their personal world, or the whole world, by organizing themselves into groups that are powerful enough to make a difference. Glassdoor is the most transparent jobs and recruiting marketplace that is changing how people search for jobs and how companies recruit top talent. Glassdoor combines free and anonymous reviews, ratings and salary content with job listings to help job seekers find the best jobs and address critical questions that come up during the job search, application, interview and negotiation phases of employment. For employers, Glassdoor offers recruiting and employer branding solutions to help attract high-quality candidates at a fraction of the cost of other channels. Glassdoor, which has over 10m reviews, salaries and other types of content across more than 190 countries, operates one of the most popular job apps on iOS and Android. The company launched in 2008 and has raised approximately $160 million from Google Capital, Tiger Global, Benchmark, Battery Ventures, Sutter Hill Ventures, DAG Ventures, Dragoneer Investment Group, and others. Stack Overflow is one of the smartest and most helpful corners of the Internet. It’s the place where millions of developers go to learn, share their knowledge, and advance their careers. With nearly 30 million monthly visitors and 10.2 million programming questions, Stack Overflow has unparalleled insights into how developers think, what matters to them and what gets them excited. Stack Overflow’s Developer Insights team works with employers around the world to help them understand regional and localised distribution of technical talent and provides consultancy services around attracting and engaging with programmers. 4 When it comes to the state of European tech, facts and figures can only get you so far. They can help you identify how much is being raised and where the investments are going but they cannot help you analyse how people are feel- ing, how confident they are and whether their mindsets have changed. These are all important questions and so we decided to supplement our fact-finding analysis with a survey of entrepreneurs, investors and other tech stakehold- ers. In October 2015, we sent out the survey to people in our European network and received over 800 responses from people with a direct interest in European tech. We have incorporated the findings into this report. To provide additional context we also interviewed some of Europe’s leading entrepreneurs and investors and you will find their insights throughout. 55 #WHATSNEXT4EUTECH SLUSH & ATOMICONOVEMBER 2015 THE STATE OF EUROPEAN TECH

4. 6 7 #WHATSNEXT4EUTECH SLUSH & ATOMICONOVEMBER 2015 THE STATE OF EUROPEAN TECH “We are already seeing a change in attitudes and it is pretty amazing. We are seeing that people don’t just want to work in a start-up, but want to create a start-up.” ANTHONY DOUGLAS Hole 19

5. 8 9 #WHATSNEXT4EUTECH SLUSH & ATOMICONOVEMBER 2015 THE STATE OF EUROPEAN TECH The opportunity for entrepreneurs in Europe is huge. It is worth taking a moment to remind ourselves of the size, shape and opportunity of the European tech market by looking at the population, GDP, Internet usage and smartphone usage of the region. IV. EUROPE EUROPE IS A HUGE AND PROSPEROUS REGION, SIMILAR TO THE US IN GDP PER CAPITA AND INTERNET AND SMARTPHONE PENETARTION Population: 321m GDP: $15.40 trillion Internet users: 279m Smartphone users: 176m Population: 1,367m GDP: $9.20 trillion Internet users: 673m Smartphone users: 269m Population: 1,252m GDP: $1.82 trillion Internet users: 233m Smartphone users: 187m 8 9 Population: 506m GDP: $17.97 trillion Internet users: 399m Smartphone users: 222m Source: World Bank, ITU, Eurostat, GSMA Intelligence 9 #WHATSNEXT4EUTECH SLUSH & ATOMICONOVEMBER 2015 THE STATE OF EUROPEAN TECH

6. 10 11 #WHATSNEXT4EUTECH SLUSH & ATOMICONOVEMBER 2015 THE STATE OF EUROPEAN TECH Achievement unlocked: culturally acceptable in Europe to be an entrepreneur What’s next: investors need to keep pace with scale of ambition V. ENTREPRENEURIAL MINDSET EUROPEANS EMBRACE ENTREPRENEURSHIP AS A CULTURALLY ACCEPTABLE CAREER CHOICE AS IT FINALLY PASSES THE “PARENT TEST” EUROPEAN FOUNDERS ARE READY TO TAKE RISKS AND FAIL, INSTEAD OF CHOOSING THE SAFE ROUTE Statement: It is culturally acceptable in Europe to be an entrepreneur Statement: I would rather take risks and fail than choose the safe option CHRISTIAN HERNANDEZ White Star VC 8% 16% 4%3% Disagree Agree 76% 89% 76% 16% 20% 75% I don’t know 8% 9% Startup employeesFounders AllInvestors “Being an entrepreneur is now a viable career choice. People are ready to take risks and are just going off and starting companies” 10 Source: Slush & Atomico Survey #WHATSNEXT4EUTECHNOVEMBER 2015

7. 12 13 #WHATSNEXT4EUTECH SLUSH & ATOMICONOVEMBER 2015 THE STATE OF EUROPEAN TECH INTERNATIONAL MINDSETS EUROPEAN FOUNDERS HAVE INTERNATIONAL AMBITION, BUT MANY FOCUS ON DOMESTIC MARKET FIRST BEFORE THINKING OF EXPANSION EUROPEAN COMPANIES HAVE TO INTERNATIONALIZE TO REACH $B+ VALUATION AND TEND TO DO IT MORE QUICKLY Q: How would you describe the international mindset of European entrepreneurs? BRYNNE HERBERT MOVE Guides DANIEL EK Spotify “I just had this itch, I wanted to fix a problem. And because this was something that people in all countries face, I had to take a global approach in order to fix it.” “The decision to start MOVE Guides in London has always been about three things: time zone, connectivity, and talent. On talent, London gives me and MOVE Guides a diversity of perspective. London is a natural melting pot of people from across Europe and from other countries. We feel very strongly that that brings unique perspective into the company and fosters innovation. It provides diversity in teams, which gives a lot of different benefits to the organization. At MOVE guides, we have about 30 different nationalities on our team today, and it’s absolutely contributed to many of the pieces of innovation that we’ve fostered, and also, is a big part of our culture.” IN THEIR WORDS 43% "Entrepreneurs mostly think and act with a domestic mindset" 46% 9% "Entrepreneurs always think and act with a global mindset" 36% 44% "Entrepreneurs mostly think and act with a global mindset" 3% "Entrepreneurs think and act domestically, but have some international ambitions" "Entrepreneurs only think and act with a domestic mindset” 10% 1% 8% 0% Investors Founders • Many European founders will focus on their domestic market and nearby markets first, before thinking about going global • While almost no founders or investors believe European entrepreneurs think only domestically, there is still room to improve the global mindset of Europe’s entrepreneurs It’s incredibly rare to build a domestic $B firm in Europe… …so startups from small markets must internationalise faster 96% 18% 81% 77% 23% 4% USAsiaEurope • Historically, having a huge domestic market, such as the US or China, was a major advantage. But entrepreneurs from smaller European countries have found a way to level the playing field, by being faster to internationalize • In many cases, European founders aim to solve global problems and think internationally from the outset • International expansion is faster when you come from a small market - averaging just 1.4 years for companies with a domestic population of less than 50m, less than half the time of companies from countries with a population of over 50m people • This is critical to success - every company from a country with less than 50m population went international before hitting a billion-dollar valuation InternationalDomestic only % of $B+ companies that scaled internationally to reach $B+ valuation Time to international expansion in years, by home market population 3.3 2.9 1.4 150m+50-150mUnder 50m 13Source: Slush & Atomico Survey Source: Atomico 13 SLUSH & ATOMICO THE STATE OF EUROPEAN TECH

8. 14 15 #WHATSNEXT4EUTECH SLUSH & ATOMICONOVEMBER 2015 THE STATE OF EUROPEAN TECH “In my first five years I got a lot of really poor advice, and I just hate the fact that there may be talented people out there with the opportunity to grow a global business, receiving poor advice too. That is why I am more than happy to give advice to others. It feels like the right thing, and of course it gives me energy as well. I get a lot of energy from meeting these people that are ten years younger than me and are doing something really cool and new and fresh and they’re not suffering from the challenges you have as a larger company.” VI. TECH COMMUNITY A HIGHLY ENGAGED AND GROWING TECH COMMUNITY EUROPE’S LEADING HUBS HAVE DEVELOPED ACTIVE TECH COMMUNITIES AND THERE ARE ALSO DOZENS OF HUBS WITH GROWING TECH COMMUNITIES ACROSS THE CONTINENT TOP20 hubs with tech-related Meetup communities, 2015, ranked by # of attendees at Meetup events Top 15 fastest-growing hubs by number of tech-related Meetup communities Annual growth ,000 of tech meetups SEBASTIAN SIEMIATKOWSKI Klarna +125% +108% +106% +97% +89% +78% +76% +72% +72% +71% +70% +65% +65%+93% +74% 3617 1712 23 5963 1213121717131217 98 115 35 35 68 175 191 374143 6366 5552 86 Lisbon Hamburg Copenhagen Istanbul Lyon Bucharest Prague Zagreb Munich Madrid Moscow Ljubljana Cologne Stuttgart Frankfurt 2013 2015 YTD # of tech-related Meetup groups by city Achievement unlocked: over 25,000 meetups in 2015 What’s next: build closer links between our disparate hubs 14 Source: Source: 25.7 Paris 46.4 Berlin London 62.6 Hamburg 12.5 Barcelona Brussels 10.0 Zurich 10.5 6.9 6.28.4 Copenhagen Oslo 16.818.0 16.0 15.9 Budapest Stockholm Munich Madrid 13.5 Dublin Amsterdam 14.4 160.5 167.6 Other 5.1 4.9 Moscow Istanbul Manchester Vienna 6.1 5.3 Bristol 3912 1519 1543 872 609 571 384 480 549 475 398 530 296 222 336 213 168 11504549 541 172 More than 630k people have attended one of 25k tech-related Meetups in Europe in 2015* #WHATSNEXT4EUTECHNOVEMBER 2015

9. 16 17 #WHATSNEXT4EUTECH SLUSH & ATOMICONOVEMBER 2015 THE STATE OF EUROPEAN TECH BEING IN A TECH HUB VIEWED AS A MAJOR BENEFIT, BUT PROPER LINKS BETWEEN HUBS ARE YET TO BE ESTABLISHED FOUNDERS BELIEVE THEY CAN BUILD THEIR COMPANY IN EUROPE Importance of tech hubs and interconnectivity Q: If you were to start over, where would you choose to found and build your company? IN THEIR WORDS FLORIAN MEISSNER EyeEM CHRISTIAN HERNANDEZ White Star VC “There are a whole set of European companies today that actually will produce significant wealth, which can then permeate back into the ecosystem as role models the people will aspire to follow. We will then see the kind of momentum that leads LPs to want to bet more actively in Europe and provide more supply and capital at the later stages where we’re still lacking.” ‘Apart from personal relationships that founders have with friends, there’s no exchange going on at all. For example, people from London are not coming to Berlin or Stockholm or wherever to exchange knowledge. At best they may pop in for a coffee when they happen to pass through but there is no structure. It is a huge responsibility that falls back to the VCs and the people that fund companies across the region because they have the key network and they are the link between the companies’ 11% 70% 20% 69% No real di erenceDisadvantages outweigh advantages 22% 71% Advantages outweigh disadvantages 9% 18% 8% 41% 54% 37% 46% Emerging links 8% Weak links 57% 46% Strong links 4% 7% AllFoundersInvestorsAllFoundersInvestors Q: Do you think it is important for a company's HQ to be located in a major European tech hub? Q: How would you describe the degree of interconnectivity between Europe's di erent tech hubs? 7% 17%A di erent European city I would choose to stay where we are now 62% A di erent US city 2%Elsewhere 12%Bay Area/Silicon Valley 17Source: Slush & Atomico Survey SLUSH & ATOMICO THE STATE OF EUROPEAN TECH

10. 18 19 #WHATSNEXT4EUTECH SLUSH & ATOMICONOVEMBER 2015 THE STATE OF EUROPEAN TECH THE TALENT PIPELINE IS STRONG EUROPE’S KEY HUBS ARE BUILDING A CRITICAL MASS OF DEVELOPERS... ...AND IMPORTANTLY A LARGE POOL OF MOBILE DEVELOPERS # of professional developers per hub and density of professional full-stack developers per country – data from Stack Overflow Developer Insights # of professional mobile developers per country – data from Stack Overflow Developer Insights “You’ve got some of the top universities in the world in Europe. You no longer have to go to Stanford or Harvard or MIT to get great engineering talent. You can now go to Imperial, Cambridge in the UK or ETH in Zurich or Max Planck Institutes in Germany or Ecole Polytechnique in France.” VII. TALENT BRENT HOBERMAN Founders Forum 3.50.2 Full-stack developers per ,000 people 38,194 Moscow 22,944 Istanbul 9,990 Lisbon 27,333 Madrid 71,497 London 40,538 Paris 15,915 Berlin 11,346 Stockholm9,586 Oslo London, Europe’s largest developer hub, has 71,497 professional developers compared to 83,262 in San Francisco According to Stack Overﬂow Developer Insights, there are 1.6M professional developers in Europe today Achievement unlocked: 1.6m professional developers in Europe What’s next: address alarming gender imbalance 18 Source: Source:

11. 20 21 #WHATSNEXT4EUTECH SLUSH & ATOMICONOVEMBER 2015 THE STATE OF EUROPEAN TECH BUT TECH ENTREPRENEURSHIP STILL HAS AN ALARMING GENDER IMBALANCE Q: What is your gender? (founders only) 11% 89% “We’ve seen the share of female attendees at Slush grow from 5% to 25% just a few years, but amongst founders the change is painfully slow.” Riku Mäkelä, Slush THERE IS A CLEAR COST ADVANTAGE TO BUILDING A TEAM FROM EUROPE Median annual base salary in US$ thousands Source: CHEAPER - AND OFTEN BETTER BRIGHT FUTURE, BUT ALARMING GENDER IMBALANCE EUROPEAN TALENT EXISTS, YOU JUST HAVE TO KNOW WHERE TO FIND IT Availability and quality of talent in Europe Source: Slush & Atomico Survey Source: Slush & Atomico Survey Source: Eurostat EUROPE IS NURTURING A STRONG TALENT PIPELINE FOR THE FUTURE Sr SW Engineer x 2 SW Engineer x 3 UX Designer x 1 Data Analyst x 1 OperationsProduct 376 118121 1,078 334 Sales & MarketingFinance 85 Engineering 474 17 member team 752 110 1,477 10877 LondonSan Francisco Product Manager x 1 Operations Manager x 1 O ce Manager x 1 Finance Manager x 1 S ales Director x 1 BusDev Manager x 1 Sales Associate x 1 Marketing Manager x 1 Customer Service x 2 The total base salary cost of a 17 member team is ~1.5x higher in San Francisco than in London, according to salary data from Glassdoor S

12. 22 23 #WHATSNEXT4EUTECH SLUSH & ATOMICONOVEMBER 2015 THE STATE OF EUROPEAN TECH ALAN AND NAMI TrueCaller ANTHONY DOUGLAS Hole 19 “One of the reasons why Lisbon is great is that we have access to great talent, particularly in the design and development side of things; we have really talented engineers from really technical universities, like the superior technical institute here in Lisbon. We usual- ly hire graduates straight out of the Institute, we work closely with those guys.” IN THEIR WORDS “Today we have a very diverse team - about 40 nationalities. And we have kept this strategy as it’s been helpful for scaling the company around the world - it’s been much faster because we have the in-house knowledge of these markets. For example, when we scaled into India, Alan and I had never been there, and the same goes for Lebanon. And these have now become key markets for our growth - so it’s really helpful to have an international base.” 2322 #WHATSNEXT4EUTECH SLUSH & ATOMICONOVEMBER 2015 THE STATE OF EUROPEAN TECH

13. 24 25 #WHATSNEXT4EUTECH SLUSH & ATOMICONOVEMBER 2015 THE STATE OF EUROPEAN TECH VIII. CAPITAL FLOWS CAPITAL FLOODING INTO EUROPE Deal volume and value across Europe Q: How has the experience of raising capital in Europe changed? RICCARDO ZACCONI King “I think the investment landscape in Europe is dramatically different. There is much more money in the market than a few years ago, but also much more competition” Achievement unlocked: $10B invested by VCs in 2015 What’s next: bridge the late stage funding gap 24 CAPITAL IS MORE READILY AVAILABLE IN EUROPE 18% 8% "It is hard to raise capital" 18% 9% 58% 8% "It is the best time ever to raise capital" 47% 20% "Capital is more readily available today" 53% 22% "The capital environment is unchanged" "It is harder than ever to raise capital" 22% 3% 12% 2%1% Investors All Founders • 55% of entrepreneurs and 80% of investors believe that there’s more capital available than a few years ago • Investors are noticeably more positive on the current situation of capital availability • 51% of founders that have previously started a company think capital is now more readily available versus 40% of ﬁrst-time founders Source: Slush & Atomico Survey #WHATSNEXT4EUTECHNOVEMBER 2015

14. 26 27 #WHATSNEXT4EUTECH SLUSH & ATOMICONOVEMBER 2015 THE STATE OF EUROPEAN TECH EUROPE IS WITNESSING THE RISE OF ENTREPRENEUR-LED INVESTING A NEW BREED OF INSTITUTIONAL VC FUNDS IS RISING IN EUROPE EUROPE’S LEADING HUBS ARE BUILDING STRONG POOLS OF ANGEL INVESTORS Founder-funder transactions per year and # of European startups funded by entrepreneur-led VCsNew institutional tech VC funds launched in Europe since 2011 with a minimum fund size of US$ 40m Active angel investors per city THE GROWING PHENOMENON OF ENTREPRENEUR-LED INVESTING A HIGHLY ACTIVE VC ECOSYSTEM LEADING US VCS ARE BECOMING ACTIVE IN EUROPE Source: Dow Jones VentureSource, Press releases Source: CrunchBase Source: CrunchBase, avc.com Source: Angel List, FiBAN

15. 28 29 #WHATSNEXT4EUTECH SLUSH & ATOMICONOVEMBER 2015 THE STATE OF EUROPEAN TECH EUROPE STILL LACKS CAPITAL RELATIVE TO THE OPPORTUNITY THE LACK OF CAPITAL IS MOST PROMINENT AT SERIES B & BEYOND VC funds in the US raised 5.4 times more capital than their European counterparts VC funds raised in Europe and US, by investment stage BUT PARTICULARLY AT LATER STAGES, EUROPE IS STILL PLAYING CATCH-UP VC funds raised 2010-2014, US$bn ~5x 13.0 Multi-stage 46.8 10.0 Later-stage (Series B+) 42.3 1.8 24.3 ~14x ~3x Early-stage (Seed/Series A) USEurope • The US produces 3x as many $B+ companies as Europe, but raises 5x as much capital • The relative availability of capital varies significantly by stage. At the Series B stage and beyond there is a significant di erence in terms of available capital (14x US vs Europe) relative to the number of companies reaching $B+ valuations • As a result, there are relatively fewer local firms able to fund the increasing number of European winners on their path to global category leadership Source: Atomico, DowJones VentureSource Source: Dow Jones VentureSource

16. 30 31 #WHATSNEXT4EUTECH SLUSH & ATOMICONOVEMBER 2015 THE STATE OF EUROPEAN TECH IX. SUCCESS STORIES 30 31 PETTERI KOPONEN Lifeline Ventures ILKKA PAANANEN Supercell “I’d say that today it’s easier to raise capital. Mostly because most top-tier investors have already done at least their first investment into Northern Europe. So they’ve gone over that entry barrier, they know the local ecosystem and it’s much easier after that.” IN THEIR WORDS “It absolutely has become easier to raise funds as an investor over the past five years. A good track record is crucial for a VC investor when she is fundraising; we can see a huge difference between now and four years ago when we were raising our first VC fund. Overall, there are more European VCs with a solid track record so it’s easier to raise funds.” Europe is already a success story - it has a thriving tech ecosystem and more billion-dollar companies are being produced on the continent than ever, with 35 companies to date since 2003, 10 this year alone. There is clearly lots more to be done if Europe is to achieve its full tech potential, but that’s what makes our tech scene so exciting. Achievement unlocked: on track for 10 $B valuations in 2015, making a total of 35 since 2003 What’s next: companies valued in the tens and hundreds of billions #WHATSNEXT4EUTECH SLUSH & ATOMICONOVEMBER 2015 THE STATE OF EUROPEAN TECH

17. 32 33 #WHATSNEXT4EUTECH SLUSH & ATOMICONOVEMBER 2015 THE STATE OF EUROPEAN TECH MORE GLOBAL WINNERS NOW COMING FROM EUROPE EUROPE’S NEXT GENERATION WILL CREATE EVEN MORE SUCCESS STORIES $B+ companies by year founded BILLION DOLLAR BABIES EUROPE’S CHALLANGE IS TO BUILD THE NEXT GENERATION OF GLOBAL WINNERS EUROPE IS DELIVERING THE END PRODUCT, $B+ COMPANIES EXITING EFFECTIVELY, RAISE MORE IN IPOS THAN US ONES Share of global $B+ companies and categorization of $B+ companies founded since 2003 Operating status of $B+ companies founded since 2003 and total proceeds raised via IPOs Source: Atomico Source: Atomico Source: Atomico Source: Atomico, CapitalIQ

18. 34 35 #WHATSNEXT4EUTECH SLUSH & ATOMICONOVEMBER 2015 THE STATE OF EUROPEAN TECH X. THE FUTURE EUROPE HAS LAID THE FOUNDATION FOR A BRIGHT FUTURE THE BEST TIME IN HISTORY TO BE A EUROPEAN TECHNOLOGY ENTREPRENEUR Q: Are you more or less optimistic today about the future of European technology than 12 months ago? Statement: Now is the best time in history to be a technology entrepreneur in Europe 36% 43% Strongly disagree I don’t know 17% 10% Disagree 11% 17% 12% 36% 3% 5% 14% 2% 3%2% 1% 27% Agree 46% 40% Strongly agree 27% 50%Founder Public sector Corporate employee Investor • Founders and investors have the most positive view on the current situation: 50% of investors and 40% of founders agree strongly • Employees of corporations and the public sector are positive, but not quite as much Repeat founders had a noticeably more positive view than ﬁrst time founders 34 Source: Slush & Atomico Survey #WHATSNEXT4EUTECHNOVEMBER 2015

19. 36 37 #WHATSNEXT4EUTECH SLUSH & ATOMICONOVEMBER 2015 THE STATE OF EUROPEAN TECH 36 37 #WHATSNEXT4EUTECH SLUSH & ATOMICONOVEMBER 2015 THE STATE OF EUROPEAN TECH

20. 38 39 #WHATSNEXT4EUTECH SLUSH & ATOMICONOVEMBER 2015 THE STATE OF EUROPEAN TECH XI. FINAL THOUGHTS NOW IS THE BEST TIME IN HISTORY TO BE A EUROPEAN TECHNOLOGY ENTREPRENEUR “It is easier to build a global technology company from Europe than six or seven years ago for a number of reasons: it is easier to raise money, it is cheaper to build and operate products and services thanks to in- novations like cloud platforms and it is easier to get global distribution thanks to app stores and the Inter- net. And, very importantly, there are role models these days, people who have successfully built globally successful companies, who inspire others to do the same. “In other words, the importance of geographic loca- tion has decreased significantly. And interestingly, we do have an advantage in Europe that has to do with geography. Europe is a fragmented home base with many languages, cultures, and small domestic markets. Because of this it seems to be more natural for Europeans to think global from day one. For example, no startup entrepreneur in Finland would ever build anything just for the local home market because it is simply so tiny. So we need to, and want to go global from day one. It feels natural for us. I don’t think it is the same for entrepreneurs who have larger home markets. “Over the next ten years there will be a lot more successful companies out of Europe. And I think that people will have stopped wondering about this rise of European tech, as it has become something of a norm. We won’t have the debates on European versus Amer- ican technology entrepreneurship, and people will definitely have stopped questioning Europe’s role in global tech. I think people will take it for granted that all technology entrepreneurship is global by nature, including entrepreneurship in Europe.” ILKKA PAANANEN Supercell 38 39 #WHATSNEXT4EUTECHNOVEMBER 2015 JOIN THE CONVERSATION What’s next for European tech? #whatsnext4eutech @atomico @SlushHQ

21. 40 #WHATSNEXT4EUTECHNOVEMBER 2015

The State of European Tech 2015 Magazine

The State of European Tech 2015 Magazine

The State of European Tech 2015 Magazine

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The State of European Tech 2015 Magazine