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the oFFiciAl




               A Str Ategy For giving
“It’s not just about changing a child’s life – anyone’s
life – for a day or a week. I’ve been blessed to see
someone live their dream. Not just my mom’s dream, but
their dream also.” – Warrick Dunn


“When you’re given a platform, you have an opportunity. I
definitely think my early success was the catalyst for
me to say ‘Am I just going to take, or am I going to
give?’ ” – Andrea Jaeger


“Growing up, skateboarding had a negative stigma, and
there were very few outlets for kids like myself to go.
As the sport of skateboarding has grown, I’ve had the
opportunity to build skate parks in cities all over the
U.S., and I love the fact that kids now have an outlet to
express themselves in this way.” – Tony Hawk
strategy
Find the right
               gths.
for your stren




                                                                                                      m       it
                                                                                                 c om
                   fit                                                                   to
               r a                                                               rt
          k fo                                                              a
      Loo                                                                St




                          s
 Ta b le o f C o n Te n T
                                                                      .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 3
                                e Te am ?  .  .  .  .  .  .  .  .  .
  Th e Play:      Wh y Jo in Th
                                                                                                                        . 5
                                                                        .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .
                               Ba ck?  .  .  .  .  .  .  .  .  .  .  .
  Th e G o al :     Wh y Gi ve
                                                                                                  . 7
                                                          ch ar it y?  .  .  .  .  .  .  .  .  .
                                  do I pic k th e ri gh t
  Th e Play er s :           Ho w
                                                                                                                    .  .  . 9
                                                                    .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .
                                 o We Ar e  .  .  .  .  .  .  .  .
   Th e Co ac he s :          Wh

                                                                                                                                3
“It’s about redefining what
                                     we strive for – it’s about
                                     connecting people with the
                                     reality that if they step up
                                     to take action, good
                                     things will happen. This
                                     is an education for
                                     everybody.” – Andre Agassi




“Service to others is the rent you
pay for your room here on earth.”
– Muhammad Ali
The Play
                           am?
    W h y j o i n Th e T e
•   As an elite athlete, you’re in a unique position to help others .
    As an athlete, your fans look up to you both on and off the
    field . You have a powerful ability to help others, and to
    inspire others to do the same .


•   You don’t have to be a Superstar to make an impact . Every
    athlete – young or old, superstar or unknown rookie — has
    the opportunity to impact those around them and make a
    difference in the lives of those in need .


•   Your time is as valuable as your money . Monetary donations
    can go a long way, but a personal connection with someone in
    need can last a lifetime .


•   Be a Part of the Team  . As you know, it takes a team to reach
    the top of your game . Athletes for Hope is a free service
    dedicated to providing philanthropic athletes with the support
    and resources they need .




                                                                        3
The Play




               “Along the way there will be
               victories and defeats. There are
               going to be survivors and people
               who aren’t going to make it. My goal
               and my responsibility are to make
               sure that we don’t forget ... how
               devastating cancer has been. I can
               help change that.” – Lance Armstrong




           4
W h y G iv e ba Ck ?
Giving is most effective when you truly care about
the cause, when you have a passion . Don’t know
what your passion is? We’re here to help you
figure it out!


•   There are many different ways to help – and a
    little time can go a long way, so as you’re trying
    different things you can easily impact hundreds,
    even thousands of people who need you the most .




                                                                                                          The Goal
    – Mentor or Tutor

    – Make an appearance
         At a summer camp, a fundraiser, or a
         playground – just by showing up you can
         have an incredible impact .

    – Appear on posters or in public-service
     announcements

    – Be a spokesperson




                              ake
                  Ca n yo u m
                              n Ce?
                  a di ffer e     y               rop
                                         Philanth
                           s  it help?                    in
              •   How doe                       changes
                                        ositive
                           on  crete, p
                  makes c
                            ld:
                   the wor                           lion
                                            ave 4 mil
                              don  ations s
                   – Blood
                               year                                “Once I leave this earth, I know
                     lives a
                                                 tics for
                                        e antibio                  I’ve done something that will
                             a n provid
                    – $50 c
                                         ren                       continue to help others.”
                                20 child
                      nearly                             less
                                                 ercent
                                        are 46 p
                                                                   –Jackie Joyner-Kersee
                              k teens                       in a
                     – At-ris                      they’re
                                  o use  drugs if
                       likely t
                                  program
                        mentor                                                                        5
The Goal




6
“It’s a lot greater to give than to
                                         receive, I’ll tell you that. Giving people
                                         hope and opportunity, even if it’s for
                                         five minutes, is so fulfilling.” – Mia Hamm



                  I pIc k
      How do                  y
                   c H a r It
    tH e r Ig H t            n
                  Iz a t Io
     or  o rga n
                     p?
           to H e l




                                                                                           The Players
There are thousands of worthwhile charities designed to help every cause
imaginable, so it’s important to think carefully before you decide to give .

•   All organizations are different; we‘ll help you to think about these things
    in order to choose :

    – Size, location, local or national, new or well-established

    – Who does the organization work with?

    – How do you want to help – appearance, spokesperson, donation, etc .?


•   We’ll look into the organizations to ensure that they’re a good fit for you
    and that their mission and commitment ideas match yours .
                                                                                       7
“There were a lot of people who contributed
                  to my success as a person as well as a player.
                  Without those people, I wouldn’t be sitting in
                  the position that I’m sitting in today. I think
                  that it’s extremely important for people to
                  realize all of the things that other people do
                  for them.” – Alonzo Mourning


                  “We all probably regret the same thing in life,
                  not starting our foundations earlier. Athletes
                  have real short windows. Those windows need
                  to be maximized. We have the heart and desire
                  to give.” – Jeff Gordon
The Players




              8
re
            We a
        Who           A F H ) is
                                 a


                                                               •
             H o pe (
                  e s fo r
       At h l et                               r e at e d
                                    at io n c
                         r g a n iz                                 Andre Aga ssi

                                                               •
                    3) o
       5 0 1 ( c) (                        s s fu l
                                su cce
                     w v e ry
        by a fe                                                     Muhamm ad Ali

                                                               •
                                      pla ry
                           f ex e m
        at h l  et e s o
                                            a deep
                               o h ave                              Lance Arm strong

                                                               •
                     te r w h                             d
         ch arac                                 b le a n
                                     c h a r ita
                          nt to
                       me                                           Warrick Dunn

                                                               •
           c o m m it
                                     u s e s .
                         n it y c a
               com m u
                                                                    Jeff Gordon

                                                               •    Mia Hamm

                                                               •    Tony Hawk

                                                               •    Andrea Jaeger

                                                               •    Jackie Joyner-Kersee

Th e C o a C h e s                                             •    Mario Lemieux
•   Athletes for Hope can help
                                                               •    Alonzo Mourning

                                                                •
    you find your passion,
    from your individual                                            Cal Ripken, Jr.
    interests and experiences .

                                                                                       es for
•                                                                       ders of Athlet
    Once you know who you                               Thes e are fo un
                                                                                           ssion
    want to help, we can show                                            to pa ss their pa
                                                        Hope. They hope
    you how .
                                                                          y to others.
                                                        for philanthrop




                                                                                                       The CoaChes
                  :
o u r m is s io n
     To educate, encourage and assist athletes in their efforts to
     contribute to community and charitable causes, to increase public
     awareness of those efforts, and to inspire others to do the same .

                                                                                                   9
Afh Playbook
Afh Playbook
Afh Playbook

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Afh Playbook

  • 1. the oFFiciAl A Str Ategy For giving
  • 2.
  • 3.
  • 4. “It’s not just about changing a child’s life – anyone’s life – for a day or a week. I’ve been blessed to see someone live their dream. Not just my mom’s dream, but their dream also.” – Warrick Dunn “When you’re given a platform, you have an opportunity. I definitely think my early success was the catalyst for me to say ‘Am I just going to take, or am I going to give?’ ” – Andrea Jaeger “Growing up, skateboarding had a negative stigma, and there were very few outlets for kids like myself to go. As the sport of skateboarding has grown, I’ve had the opportunity to build skate parks in cities all over the U.S., and I love the fact that kids now have an outlet to express themselves in this way.” – Tony Hawk
  • 5. strategy Find the right gths. for your stren m it c om fit to r a rt k fo a Loo St s Ta b le o f C o n Te n T . . . . . . . . . . . . . . . . 3 e Te am ? . . . . . . . . . Th e Play: Wh y Jo in Th . 5 . . . . . . . . . . . . . . . . Ba ck? . . . . . . . . . . . Th e G o al : Wh y Gi ve . 7 ch ar it y? . . . . . . . . . do I pic k th e ri gh t Th e Play er s : Ho w . . . 9 . . . . . . . . . . . . . . . . o We Ar e . . . . . . . . Th e Co ac he s : Wh 3
  • 6. “It’s about redefining what we strive for – it’s about connecting people with the reality that if they step up to take action, good things will happen. This is an education for everybody.” – Andre Agassi “Service to others is the rent you pay for your room here on earth.” – Muhammad Ali
  • 7. The Play am? W h y j o i n Th e T e • As an elite athlete, you’re in a unique position to help others . As an athlete, your fans look up to you both on and off the field . You have a powerful ability to help others, and to inspire others to do the same . • You don’t have to be a Superstar to make an impact . Every athlete – young or old, superstar or unknown rookie — has the opportunity to impact those around them and make a difference in the lives of those in need . • Your time is as valuable as your money . Monetary donations can go a long way, but a personal connection with someone in need can last a lifetime . • Be a Part of the Team . As you know, it takes a team to reach the top of your game . Athletes for Hope is a free service dedicated to providing philanthropic athletes with the support and resources they need . 3
  • 8. The Play “Along the way there will be victories and defeats. There are going to be survivors and people who aren’t going to make it. My goal and my responsibility are to make sure that we don’t forget ... how devastating cancer has been. I can help change that.” – Lance Armstrong 4
  • 9. W h y G iv e ba Ck ? Giving is most effective when you truly care about the cause, when you have a passion . Don’t know what your passion is? We’re here to help you figure it out! • There are many different ways to help – and a little time can go a long way, so as you’re trying different things you can easily impact hundreds, even thousands of people who need you the most . The Goal – Mentor or Tutor – Make an appearance At a summer camp, a fundraiser, or a playground – just by showing up you can have an incredible impact . – Appear on posters or in public-service announcements – Be a spokesperson ake Ca n yo u m n Ce? a di ffer e y rop Philanth s it help? in • How doe changes ositive on crete, p makes c ld: the wor lion ave 4 mil don ations s – Blood year “Once I leave this earth, I know lives a tics for e antibio I’ve done something that will a n provid – $50 c ren continue to help others.” 20 child nearly less ercent are 46 p –Jackie Joyner-Kersee k teens in a – At-ris they’re o use drugs if likely t program mentor 5
  • 11. “It’s a lot greater to give than to receive, I’ll tell you that. Giving people hope and opportunity, even if it’s for five minutes, is so fulfilling.” – Mia Hamm I pIc k How do y c H a r It tH e r Ig H t n Iz a t Io or o rga n p? to H e l The Players There are thousands of worthwhile charities designed to help every cause imaginable, so it’s important to think carefully before you decide to give . • All organizations are different; we‘ll help you to think about these things in order to choose : – Size, location, local or national, new or well-established – Who does the organization work with? – How do you want to help – appearance, spokesperson, donation, etc .? • We’ll look into the organizations to ensure that they’re a good fit for you and that their mission and commitment ideas match yours . 7
  • 12. “There were a lot of people who contributed to my success as a person as well as a player. Without those people, I wouldn’t be sitting in the position that I’m sitting in today. I think that it’s extremely important for people to realize all of the things that other people do for them.” – Alonzo Mourning “We all probably regret the same thing in life, not starting our foundations earlier. Athletes have real short windows. Those windows need to be maximized. We have the heart and desire to give.” – Jeff Gordon The Players 8
  • 13. re We a Who A F H ) is a • H o pe ( e s fo r At h l et r e at e d at io n c r g a n iz Andre Aga ssi • 3) o 5 0 1 ( c) ( s s fu l su cce w v e ry by a fe Muhamm ad Ali • pla ry f ex e m at h l et e s o a deep o h ave Lance Arm strong • te r w h d ch arac b le a n c h a r ita nt to me Warrick Dunn • c o m m it u s e s . n it y c a com m u Jeff Gordon • Mia Hamm • Tony Hawk • Andrea Jaeger • Jackie Joyner-Kersee Th e C o a C h e s • Mario Lemieux • Athletes for Hope can help • Alonzo Mourning • you find your passion, from your individual Cal Ripken, Jr. interests and experiences . es for • ders of Athlet Once you know who you Thes e are fo un ssion want to help, we can show to pa ss their pa Hope. They hope you how . y to others. for philanthrop The CoaChes : o u r m is s io n To educate, encourage and assist athletes in their efforts to contribute to community and charitable causes, to increase public awareness of those efforts, and to inspire others to do the same . 9