1. A T H E N A M A R O U L I S C.V.
D.O.B. 14.11.1984 m: (+45) 8155 0802 e: email@example.com
ATHINAEUM – Design, Production, Marketing, Sales & Management
Founded May 2011 – 2016
ATHINAEUM is a handbag and accessories label I created which aims to end disposable
attitudes towards fashion by producing beautiful and luxurious handbags and accessories using
recycled Mayan textiles and ethical labour in Guatemala. See www.athinaeum.com for more.
Design: Creative concept, technical design and managing the sampling and design evolution.
Marketing: Brand creation and ongoing strategy, Executed 2 major public relations campaigns
including one direct to the Australian fashion press and another in collaboration with a PR agency.
Digital Marketing/Strategy: Ongoing social media strategy and communications: including
blogging, Instagram, Facebook, Twitter and Pinterest. Ongoing email marketing strategy, website
design, implementation and upkeep, photography and site maintenance. Blog creation, planning
and copy writing content.
Production: Sourcing of materials and manufacturers, managed time frames, delivery, international
shipping and customs as well as ongoing stock control.
Sales: Created pricing strategy generating online sales and selling wholesale into boutiques.
Retail Stores: Setup and ran 3 separate pop up retail spaces within 2 years. Each store opening
was celebrated with a large and successful opening event.
VICE Australia & Rdio Launch Event – Freelance Snr Account Manager
Account Management & Communications: I was primary liaison with client (Rdio) on behalf of
VICE to execute content and creative for online content. Managing online communications
pertaining to the event, copywriting and e-communication with industry entities (EDM).
Event Management: I was responsible for organising and maintaining guest lists, managing
dissemination of electronic ticketing and online communications between VICE and Rdio.
Dynamix – Account & Project Manager
October 2007 – September 2010
Account Management & Communications: Full service and project management projects for
clients including Virgin Mobile, Krispy Kreme, Samsung, FOXTEL, Qantas Staff Credit Union,
Uniden and Tigi Haircare. Accountable for client budgets and worked internally within the Virgin
Mobile channel marketing team for 2 months in 2008.
My primary competencies in this role were:
• Strategy, creative concept, management and execution of successful integrated
campaigns across a range of media platforms reaching diverse audiences, with focused
knowledge of digital and retail marketing.
2. • People management skills including management of internal creative/art studio and
production staff and coordinating their skills to achieve the client’s project goals. It has also
extended to managing the timeframe, expectations and needs of the client.
• The ability to work on multiple projects at once and prioritise during heavy workloads.
• End to end project management from initial concept to final production and delivery.
• Proactive forward planning with proven ability to meet deadlines.
• Working within defined budgetary guidelines and maintaining accountability to meet
specific client targets and providing detailed management reporting.
Retail Marketing: Projects span from entire retail creative concept, POS execution, developing
retail campaigns and promotions as well as entire retail store fit-outs using a variety of media
including printed and digital.
Creative Campaigns & Branding: In charge of overseeing multiple creative campaigns and
project managing creative concept and execution. Brand research, development and creation of the
fashion brand Paper Scissors and various re-branding projects.
Digital Strategy: Creative concept & development of websites for clients such as Playground
Weekender, microsites, electronic direct mail outs and digital media for in-store promotions.
Experiential Marketing: Primary contact for Virgin Mobile’s P.R. Team, Internal Communications
Managers & Experiential Manager on various projects including V-Fest 2008 and 2009, Garage 2V
and project manager for Virgin Mobile’s Ice Cream Van.
Production Management: Sourcing and managing printing and retail collateral locally and
Michael Lo Sordo - Event Production & P.R. Coordinator
Rosemount Australian Fashion Week - 2008, 2009 & 2010
Show Production: Show production and backstage management including styling, fitting, casting
models, garment organisation and on-site issue management. :
Public Relations: Press management including liaising with journalists and managing interviews.
Creation and distribution of press releases to media.
Pleasure State Lingerie - Marketing Coordinator
March – October 2007
Coordination: Press management including liaising with journalists and managing interviews with
the designer. Created and distributed press releases to media contacts.
Public Relations & Media: Managing and liaising with celebrities, media and various recipients of
Pleasure State PR material. Maintenance of media and web database lists.
Digital Media: Ongoing website maintenance including updates for new season collections, archive
sections and the latest editorial images.
Event Production: Event organisation, on site coordination and handling a range of tasks
pertaining to various events and fashion shows.
3. Chanel Boutique Sydney - Fashion Advisor
April - August 2006 then November-February 2007
As a fashion advisor within Chanel, I was able to understand the essence of the Chanel brand. This
experience helped to develop a strong appreciation for retail marketing and branding within the
Sales Associate: Intimate and professional customer service including managing relationships with
key clients including celebrity and high net worth clients. Manager of jewellery repairs and assistant
to Merchandising Manager.
Public Relations & Events: Assisted the marketing and P.R. managers with events such as
fashion shows, VIP evenings and salon shows.
JETS Swimwear - Marketing & P.R. Assistant
June – July 2005
Coordination: Was the primary assistant to the marketing and P.R. managers. Responsibilities
included coordinating fashion shoots, organising schedules and planning for media events. I also
collated content and organised content for catalogues.
Public Relations & Media: Assisting the public relations team with magazine and newspaper
content. Coordinated and organised publicity events eg. 2005 media launch fashion parade.
Padma - Fashion Agent & Development Assistant
January – May 2005
Design & Production Consulting: Consulting on design in order to tailor to Australian market.
Assisted with production and logistics between Australia and production in India.
Fashion Agent: Established and managed distribution to boutiques and large retailers.
Bachelor of Business: University of Technology Sydney 2003 - 2005
Major in Marketing with Sub Majors in Public Relations and Human Resources.
Graduated with above credit average marks.
Account Management Course: Adschool 2008
Introduction to Sewing & Pattern Making Skills: Esmod School of Design 2009
Advanced Fashion Drawing Workshop: Whitehouse School of Design 2003 (scholarship)
Westpac: Channel Marketing & Branding June - July 2005
Within the channel marketing and branding team at the Westpac Marketing department.
Australian Marketing Institute Conference 2003
Volunteered as a coordinator, administrator and guide to attendees.
• Project Management across a varied range of projects including managing staff
• Retail Marketing – both e-commerce and bricks and mortar stores
• Copy Writing – strong written skills for online and corporate communication
• Budget control and accountability for various sized campaigns
• Production Management – including complex project management
• People Management – coordinating colleagues, clients, suppliers and distributors
• Integrated marketing planning across various media platforms – especially digital
• Advanced Microsoft Suite knowledge including Word, Excel, Outlook, PowerPoint
• Familiar with Adobe Suite (Lightroom, Illustrator, Photoshop and InDesign)
Advanced English (honours in High School Certificate)
Conversational Spanish and Greek
In my spare time I enjoy being creative with fashion, textiles, sewing, art, music, dance,
yoga, travel, cultural learning and ethical + sustainable practices (especially within fashion).
Please contact me for further references or information.
M: (+45) 8155 0802