Personal Information
Unternehmen/Arbeitsplatz
Toronto, Canada Area Canada
Beruf
Senior Market Researcher and Brand Strategy Consultant
Branche
Advertising / Marketing / PR
Webseite
http://www.athenabrand.com
Info
18 years of European, U.S. and Canadian experience helping companies optimize their Brand Communication through research and strategy.
Qualitative Research Expertise
- Ethnography, depth interviews, focus groups, online communities, shop-alongs, usability testing, mobile
- Brand positioning
- Creative development
- Semiotic analysis
- Trend analysis
Strategic Consulting Expertise
- Brand repositioning
- Creative development
- Shopper marketing
- New business pitches
- Agency training
Exceptional written and spoken communication skills
Industries of expertise: pharma, retail, technology, packaged goods, food, beverages, travel
Specialties: consumer insight, branding and identity, m...
Tags
semiotics
applied semiotics
brand symbolism
marketing semiotics
brand semiotics
commercial semiotics
qrca
sarah johnson
sarah jane johnson
marketing research
athena brand wisdom
market research
qualitative research
Mehr anzeigen
Präsentationen
(4)Personal Information
Unternehmen/Arbeitsplatz
Toronto, Canada Area Canada
Beruf
Senior Market Researcher and Brand Strategy Consultant
Branche
Advertising / Marketing / PR
Webseite
http://www.athenabrand.com
Info
18 years of European, U.S. and Canadian experience helping companies optimize their Brand Communication through research and strategy.
Qualitative Research Expertise
- Ethnography, depth interviews, focus groups, online communities, shop-alongs, usability testing, mobile
- Brand positioning
- Creative development
- Semiotic analysis
- Trend analysis
Strategic Consulting Expertise
- Brand repositioning
- Creative development
- Shopper marketing
- New business pitches
- Agency training
Exceptional written and spoken communication skills
Industries of expertise: pharma, retail, technology, packaged goods, food, beverages, travel
Specialties: consumer insight, branding and identity, m...
Tags
semiotics
applied semiotics
brand symbolism
marketing semiotics
brand semiotics
commercial semiotics
qrca
sarah johnson
sarah jane johnson
marketing research
athena brand wisdom
market research
qualitative research
Mehr anzeigen