C O L O U R
STRATEGY
By
C.L Aswin Rahul
I M.COM (IB&F)
University of Madras

C O L O U R
COLOUR STRATEGY :
1) Colour strategy is used in marketing.
2) It is an important key to convey the attributes
moods,would consumers to associate with companies
Product.
3) Color strategy changes time to time based on consumer
willing ness and product to product and company to
company.
4) The main aim of this strategy is to attract customers to
buy the product of a particular company.

EVALUATION OF COCA-COLA LOGOS:

COLOUR STRATEGY IN RED:
1. RED is a primary colour which is familiar to all age of people.
2. Around 37% of people in the world like RED colour.
3. Though Coca-Cola logo in red colour it can be identified easily
than it’s competitors products.
4. The logo of coca-cola company is RED because for easy decoration
and easy advertisement in restaurants, malls etc.

EVALUATION OF LOGOS:

COLOUR STRATEGY IN GREEN:
1. GREEN colour is the easiest colour to see.
2. Around 23% of people in the world like GREEN colour.
3. GREEN portrays health and nature more than ever. So it is used
in TROPICANA logo.
4. GREEN is very unique colour in advertising.

EVALUATION OF SHELL LOGOS:

COLOUR STRATEGY IN YELLOW
1. YELLOW is most eye catching colour .
2. Around 15% of the population likes YELLOW colour .
3. YELLOW colour is taken as a sign of Powerful impact
on the buyer’s mind ( easy to memorize YELLOW).
4. YELLOW is two faced advertising colour.

Evaluation of samsung logos:

COLOUR STRATEGY IN BLUE
1. BLUE is an universal favourite colour.
2. Around 40 % of people in the world like blue colour.
3. BLUE is use to highlight effectiveness of the
product .
4. BLUE gives royal touch