AspireLabs! Startup Summer - Seed Fund for Tech Startups in Mexico

1. Startup Summer 2010
Summary | Elements
Structure | Tools

2. Startup Summer - Summary
• Multiple startups working in a mini-Silicon Valley-style
environment to develop their products and find their first
customers over a 10-week period
• Entrepreneurship School to learn and apply startup
development methodologies – Lean Startups, Customer
Development, Startup Metrics
• Seed funds to cover basic expenses during the initial
development stages
Startup Summer startupsummer@aspirelabs.net
http://www.aspirelabs.net/en/startup-summer-en/ #startupsummer

3. Elements
Multiple startups Startup University Business Model Minimum Viable Product
working together Learn the different aspects of Hypothesis Develop the first version to
Work in a mini-Silicon Valley- how to develop a startup Create the hypotheses to be put in front of customers
style environment evaluated
•Entrepreneurship School •Development of a MVP
•Focus on scalable startups Based on courses from the •Definition of the startups’ •Mockup/Screenshots
•Ex. Dropbox, Rescuetime, Stanford Technology business model (initial •First version
Posterous, Weebly, Reddit Ventures Program hypotheses) •Iterate bases on customer
•Lean Startups •Define the value feedback
•Cultural elements •Customer Development
•Share lessons learned proposition and key
•Hi-tech Marketing benefits
•Stories and examples •Entrepreneurial Finance
from Silicon Valley startups •Basic website (landing
•Creativity and Innovation page)
•Present experiences to
the following generations
of startups
Startup Summer startupsummer@aspirelabs.net
http://www.aspirelabs.net/en/startup-summer-en/ #startupsummer

4. Elements
Product iteration and Office Hours Demo Day Fund to pay for basic
metrics evaluation Receive one-on-one coaching Learn to present to expenses (optional)
Improve the product customers and investors Work on your startup full-
continuously
•Customized coaching for time
each startup Internal Demos
•Product iterations and •Develop the different •Practice presentations Seed funds
weekly presentations to components of your (every 4 weeks) •Amount to cover basic
the other teams startup Demo Day living expenses during the
•Up to twice per week initial development stage
•Presentation to an
•Dashboard to evaluate •Investment for a 5%-15%
external audience (people
hypotheses equity stake
with relevant experience,
Based on “Getting to Plan B” •Each startup maintains
and if possible, potential
and ‘Startup Metrics for control and makes its own
investors)
Pirates’ decisions
•Acquisition •Help to find additional
•Activation investment if necessary
•Retention
•Referrals Startup Summer startupsummer@aspirelabs.net
•Revenue
http://www.aspirelabs.net/en/startup-summer-en/ #startupsummer

5. Structure
Weeks 1-4
1st Iteration &
Minimum Minimum
Introduction 1st Internal
Viable Product Viable Product
Demo
Startup University MVP MVP Iteration
Business Model Office Hours Office Hours Office Hours
Demo Day
(internal)
Startup Summer startupsummer@aspirelabs.net
http://www.aspirelabs.net/en/startup-summer-en/ #startupsummer

6. Structure
Weeks 5-8
5th Iteration &
2nd Iteration 3rd Iteration 4th Iteration 2nd Internal
Demo
Iteration Iteration Iteration Iteration
Office Hours Office Hours Office Hours Office Hours
Demo Day
(internal)
Startup Summer startupsummer@aspirelabs.net
http://www.aspirelabs.net/en/startup-summer-en/ #startupsummer

7. Structure
Weeks 9-10
7th Iteration &
6th Iteration
External Demo
Iteration Iteration
Office Hours Office Hours
Demo Day
Startup Summer startupsummer@aspirelabs.net
http://www.aspirelabs.net/en/startup-summer-en/ #startupsummer

8. Tools
Example: Base Website
• Clearly defined value proposition
• Key benefits
• Call to action
Source: LeanPub

9. Tools
Example: Business Model
• Product and required resources
• Customers and users
• Distribution and demand creation
Source: Steve Blank

10. Tools
Example: Dashboard
• List of hypotheses
• Metrics to evaluate hypotheses
• Tracking over time
Source: John Mullins &
Randy Komisar

11. Tools
Example: Demo Day Presentation
• Business Model
• Lessons learned
• Metrics and data that support conclusions
Source: Steve Blank