This document discusses how providing assurances of information security, merchant reliability, and price guarantees can increase consumer confidence and website conversions. It introduces buySAFE, a service that certifies merchants in these areas with a third-party guarantee. This reassures shoppers and has led to increased sales and profits for merchants, with some seeing a 5-15% boost in conversions. BuySAFE provides a comprehensive solution from the start of shopping through purchase completion and has over 4,000 merchant customers.

1. Building Shopper Confidence for Increased Conversions and Profit Jeff Grass, CEO, buySAFE, Inc. www.buySAFE.com In partnership with…

2. Website Conversion -Only 2 or 3 in every 100 website visitors complete checkout

3. “64% of identity theft originates online” eCommerce merchant non-performance = 61% of all complaints FBI What Causes Consumer Uncertainty? Three Big Concerns… Security of personal information / ID Theft Merchant reliability & performance 45% of shoppers view price as most important BizRate Research Getting the best price

4. A large majority of online shoppers are concerned about both information security & merchant reliability “Indicate your concern when shopping on a website you are not familiar with” * And when shoppers feel concerned, they don’t buy = Lower sales Lower profits * Internet Shopper Survey, August 2009, 959 respondents

6. 75% of U.S. Internet users don’t like giving out personal information over the Internet - The Pew Internet Project

8. 73% of consumers say shopping is riskier online than offline – CyberSource

9. 85% of consumers state that trusting the (web) site is most important – VeriSign

10. 92% of shoppers have concerns when shopping on a new and unknown website - McAfee Secure

12. And the profit impact is even more substantial If just 1 more shopper in every 1,000 feels confident and buys…

13. Shoppers feel confident when they are both Assured there won’t be a problem and Guaranteed if a problem does happen Merchant Reliability (Non-Performance) Information Security (ID Theft) Assurance (Prevention) Guarantee (Resolution)

14. Ways to Increase Shopper Confidence Reassure & Guarantee Merchant Performance The basics: Professional website design/usability Look like a real business: About Company page with real world address Be accessible: telephone number and/or live chat support Clear return policies and assurances of reliability Customer testimonials, ratings, comments Utilize a credible 3rd party signal and guarantee of merchant performance (buySAFE) Reassure & Guarantee Information Security Demonstrate use of good site security: SSL certificate, “https”. EVSSL = green bar in browser Website security validation (3rd party validation - McAfee, VeriSign) Visible privacy & security policy (3rd party certification – TRUSTe) Payment options that limit access to personal info (e.g. PayPal, Google Checkout) Provide protection for information security/ID theft issues (buySAFE) Reassure & Guarantee Best Price Lowest price guarantee (vs. other stores vs. same stores) Your own vs. 3rd party

15. buySAFE eliminates consumer uncertainty via a unique customer confidence & website conversion solution How buySAFE works Merchants are certified and endorsed by a respected 3rd party buySAFE conversion graphics are displayed Endorsement of merchant reliability, stability & good performance Eliminates any uncertainty Shoppers receive broad 3-in-1 Guarantee Purchase guarantee covering all terms of sales, including authenticity Identity protection for 30 days, for any reason Lowest price guarantee for 30 days Everyone wins Consumers receive added peace of mind Merchants enjoy higher website conversion, sales & profitability buySAFE Guaranteed

16. Home Page Shopping Cart A comprehensive brand building and consumer confidence solution from start to purchase 3-in-1 Certificate of Guarantee Email Purchase Confirmation Page

17. Another perspective on increasing conversions through checkout… Alaa Hassan, General Manager

18. Questions? … and Thank You! Jeff Grass, CEO, buySAFE jeff@buysafe.com 703-778-4445 x102

19. buySAFE provides significant value for many of the biggest online merchants buySAFE is now used by over 4,000 merchants, including many of the Top 1000 Internet Retailers

20. The kind of feedback merchants receive from their buyers Public company $150M+/yr sales IR Top 500 #125 www.bidz.com

22. Increases buyer peace of mind, brand loyalty and merchant economics

23. Increased customer satisfaction

24. 5-15% increase in conversion and sales

25. 14% average increase in repeat buyers

26. Used by over 4,000 merchants, including almost 10% of the Top 1000 Internet Retailers

27. Easy to try

28. ~30 minute implementation

29. No long term contracts, cancel at any time