Gamification is the use of game mechanics and experiences in non-game contexts to motivate and engage people. This document discusses how gamification works by using elements like rewards, levels, leaderboards, missions and tasks to influence user behavior. It also provides examples of how gamification has been implemented in apps from companies like Foursquare, Nike and LinkedIn.

1. 5
LISTOPAD
GAMIFICATION
FALANXIA & SILICON JELLY

2. CO DĚLÁME

3. CO DĚLÁME

4. BZOONK
BAR

5. HIGHSCORE
REWARDS
TASKS
LEVELS
GAMIFIKACE?
LEADERBOARDS
UNLOCKS
CO TO JE? MISSIONS
VIRTUAL
GOODS
BADGES
XP
POINTS
QUESTS
PUNISHMENTS
THREATS

6. FREE STUFF
SEX SELLS MAGIC SELLS FUN SELLS
SELLS

7. LOYALTY
GAMIFIKACE? PROGRAM NA
CO TO JE? STEROIDECH

8. FOURSQUARE vs. LATTITUDE
GAMIFIKACE?
JAK TO VYPADÁ?

9. NIKE RUN APP
GAMIFIKACE?
JAK TO VYPADÁ?

10. LINKEDIN
GAMIFIKACE?
JAK TO VYPADÁ?

11. MONKEY SEE
MONKEY DO!
GAMIFIKACE?
CO TO JE?

12. NE POUŽÍVAT HERNÍ
MECHANIKY
GAMIFIKACE? -
CO TO JE? ALE MYSLET JAKO GAME
DEVELOPER

13. GAMIFIKACE?
CESTA KE KONEVRZÍM

14. GAMIFIKACE?
DESIGN OVER TIME

15. GAMIFIKACE? A/B TESTOVÁNÍ
DESIGN OVER TIME

16. GAMIFIKACE? HRA = WEB APLIKACE
DESIGN OVER TIME

17. GAMIFIKACE?
JAK TO VLASTNĚ VYPADÁ?

18. GAMIFIKACE?
JAK TO VLASTNĚ VYPADÁ?

19. DÍKY ZA
POZORNOST
jakub@falanxia.com
http://falanxia.com
jakub.svoboda@siliconjelly.com
http://siliconjelly.com