Check these statistics about b2b data and know, how b2b data is changing the story behind b2b success.

1. B2B Data Statistics
Here is the list of 13 surprising facts about B2B data, you will notice that the B2B data
statistics tell an interesting story.

2. B2B Buyers Only Spend
17% of Their Buying Time
Meeting With
Suppliers. (Gartner)

3. 77% of B2B Buyers State
Their Latest B2B Purchase
Was Very Complex Or
Difficult (Gartner)

4. There Are Six Jobs
Customers Must Complete
to Make a B2B
Purchase (Gartner)

5. Customers Are 2.8 Times
More Likely to Make a B2B
Purchase With Better
Information (Gartner)

6. The B2B Buying Process Is
Less Linear Today (Gartner)

7. 60% of B2B Sales
Organizations Will Transition
to a Data-Driven Selling
Approach By 2025 (Gartner)

8. 80% of B2B Sales
Interactions Between
Suppliers and Buyers Will
Occur in Digital Channels by
2025 (Gartner)

9. More Than 75% Buyers and
Sellers Say They Now Prefer
Digital Self-Serve and
Remote Human Engagement
Over Face-to-Face
Interactions (McKinsey)

10. The Majority of B2B Sellers
Believe That Digital Sales Are
More Effective Than Face-to-
Face (McKinsey)

11. Buyers Are Quite
Comfortable Making Big
Purchases Using Remote or
Self-Service. (McKinsey)

12. Digital Buyer Interactions
With Sales Reps Over Video
Have Increased 41% Since
the Pandemic. (McKinsey)

13. The Amount of Revenue
Generated From Video-
Related Interactions Has
Jumped By 69 % Since April
2020 (McKinsey)

14. At Least 70% of Sales Reps
Prefer Video Conference
Interactions Over Traditional
Phone Calls (McKinsey)

15. Above is the list of 13 surprising facts about B2B
data, you will notice that the B2B data statistics
tell an interesting story.