Digital Transformation of Financial Services - Capstone Project

2. Saxo Bank: The Problem?
Q . Why would any company, startup, traditional
financial company or IT company, benefit from
becoming a developer on Saxo Bank’s trading
platform?
A. Saxo Bank's trading platform provides an
opportunity for developers to:
– Differenciate themselves
– Reduce development overheads & costs
– Provides network for product distribution
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3. Saxo Bank: Diagnosis
• Using Saxo Banks trading platform
developers can focus on solving
real word business problems
without getting bogged down in
infrastructure issues
• Saxo Bank has already invested in
branding, ensuring regulatatory
compliance and secturity which
should instill confidiance in
developer's customers
• Being a two sided network Saxo
Bank's platform provides a perfect
play ground for developers to test
out the market and adjust the
product accordingly.
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4. Saxo Bank: What Next?
Q. What are the major FinTech
trends that Saxo Bank should
seek to leverage through the
developer community?
A. Being an investment bank
Saxo Bank has access to large
lending windows. Saxo Bank
should make these windows
available to developers inorder
for them to spun further growth.
They need to leverage new
trends such as:
– Open Banking
– PSD2 - Payments
– P2P Lending
– Crowd Funding
Q. What should Saxo
Bank do to build the
developer community?
A. Saxo Bank needs to
'tip across markets' to
build the developer
community
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5. Saxo Bank: Prescription
Tipping across markets
• Better licensing to protect
platform revenues
• Investment in brand equity
• Subsiding of developers in
partner industries
• Absorb features of allied
markets and to provide its
capabilities to those markets
as well. e.g insurance, payments, mortgage
• Building industry coalition
with cross industry partners
• Create cooptive tension in the
platform eco-system
• Establish itself as a keystone
player
• Saxo Bank has been
successful at opening
itself up allowing for
its customers to come
up with creative use
cases.
• This success should be
used as stepping
stone to increase
platform adoption.
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Example:
1- Investment traders can purchase insurances
to minimize their trading positions
2- Customers in Insurance industry could be
allowed to invest against their insurances