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Product mix of Reliance Industries Ltd
1. Presentation On
Product Mix of
Presented by:
Ashutosh Sahu
MBA 1st Semester
Reference: RIL Annual Report 2015-16
2. Contents
Introduction
Product Mix
About Reliance Industries Ltd.
Product Mix of RIL.
Calculation of Product Mix
Conclusion
3. Introduction
Business continuously make critical decision
about their product range.
Product decision will include whether to
develop a new products or to manage existing
products.
Product Mix helps in these types of
decisions.
4. Product Mix
Set of all product offered for sale by a
company.
It consist of various product line.
Any company’s product mix has four
dimension :
◦ Width
◦ Length
◦ Depth
◦ Consistency
5. Continue....
Width : Number of different product lines
carries by the company.
Length : Total number of items in the product
mix of the company.
Depth : Total number of size, colour and models
offered in each item of a product line.
Consistency : It refers to how a product line
closely related to one another, either in their end
use, production requirement, distribution
channel or other way.
6. About Reliance Industries Ltd.
Reliance Industries Limited (RIL) is an Indian conglomerate holding
company headquartered in Mumbai, Maharashtra, India.
The company was co-founded by Dhirubhai Ambani and his brother
Champaklal Damani in 1960s as Reliance Commercial Corporation.
Reliance is the second most profitable (Net Profit Rs 27,630 crores in 2015-
16) company in India.
The company is ranked 215th on the Fortune Global 500 list of the world's
biggest corporations as of 2016.
RIL contributes approximately 20% of India's total exports.
It is ranked 8th among the Top 250 Global Energy Companies by S&P
Global Platts as of 2016.
7. Product
Mix of RIL
Refining and
Marketing
Petrochemicals
Oils and Gas
exploration and
production
Crude Oil &
Natural Gas
Retail
Textile Digital Services
Media &
Entertainment Go Back
(19)
(2)
(4)
(47)
(33)
(12)
(13)
(130)
9. RRG1 (8)
Propylene
Naphtha
Gasoline
Superior Kerosene Oil
High Speed Diesel
Sulphur
Petroleum Coke
Alkylate Go Back to Refining and Marketing
16. Digital Services (13)
Go Back to Product Mix
Go
Back
MyJio
JioPlay
JioBeats
JioMags
JioXpressNews
JioDrive
JioSecurity
JioChat
JioNews
JioJoin
JioMoney
JioOnDemand
Jio Communications
19. Calculation of Production Mix
Width: 7
Length:130
Average Product Length:
◦ 130/7 = 18.57 ; approx 19 products
Product Depth of Digital Services:13
Product Consistency: On Observing Product lines of RIL; We can find
out following things:
◦ ‘Refining and Marketing’, ‘Petrochemicals’ and ‘Oil and Natural Gas
exploration and production’ are closely related to each other.
◦ ‘Textile’ and ‘Retail’ are related in some aspects.
◦ ‘Digital Services’ and ‘Media and Entertainment’ are interrelated.
◦ Medium Consistency
20. Conclusion
RIL has a product mix length of 130
products. It has 7 product lines.
Depth for Digital Services is 13
Product Consistency of RIL is medium