1. A STUDY OF CUSTOMER SATISFACTION OF HONDA CONNECTAPP OF
HONDA MOTORS.
MADE BY:-ASHUTOSH CHAUHAN
2. INTRODUCTION
BRIEF ABOUT FOUR WHEELER INDUSTRY
1.The first car rolled onto the Indian Roads in the year 1898 .Initially, the car market in
India did not experience much boom but with intervention of the favourable government
policies the automobile market and car market in India, specifically, have seen great
developments.
2. At present India offers fourth largest passenger car market in Asia
3. Car markets experience growth:
The liberation policy of the Indian government has encouraged several foreign investors
to come in and invest in the car market. Decrease in the rate of duties for small cars has
also encouraged a significant boom. By noticing the trend of car buyers, sellers and
manufacturers, it has been stated that the car market in India can be ranked the third
largest car market in the world after China and USA.
3. 4.Recent demand of four wheelers in India. Demand for cars outstrips supply the festive season, interest
rates and new car launches made the customers to go for four-wheelers. Due to huge demand, many of
the established car brands in India are out of stock
5. Factors affecting demand for four wheelers:
Life standard of people.
Income of people
Prices of the four wheelers.
Price of fuel.
Family size.
Number of buyers.
Price of other four wheelers.
6.Recent demand of four wheelers in India. Demand for cars outstrips supply the festive
season, interest rates and new car launches made the customers to go for four-wheelers.
Due to huge demand, many of the established car brands in India are out of stock.
4. COMPETITORS
Hyundai Motors India Ltd
Tata Motors Ltd.
Mahindra and Mahindra Ltd.
Hindustan Motors
Skoda Auto India Private Ltd
Fiat India Private Ltd
Nissan Motor Co. Ltd.
5. RESEARCH METHODOLOGY
u Research design - Descriptive research
Research instrument – Questionnaire
Questionnaire - Open ended and close ended
Contact method - Survey - Personal interview
Method of data Collection - Primary data
Sampling method - Non-probability sampling
Sampling type - cluster sampling
Sampling unit - Consumers
Sampling size – 500
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6. OBJECTIVES OF THE STUDY
u To study the perception of the customers with reference to the HONDA
CONNECTAPP
.
To analyse the level of satisfaction of customers transacting business through
HONDA CONNECTAPP
.
To offer suggestions for increasing the level of satisfaction of the customers.
To study Honda connect app services offered by HONDA.
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7. HONDA CONNECT
u Honda Connect is an intelligent and advanced information platform for the
customers. This unique platform supports Connected Car features enabled by
a Connected Device like a smartphone and can be easily integrated with the
car.
Using smartphones, Honda Connect’s diverse features provide easy access to
various information about Honda cars and their other services.
It gives customers important information about their car even when they are
not with it and thus it provides an extreme sense of safety and security.
Honda Connect is an innovative tech-based information platform that meets
the evolving needs of new-age tech-savvy, always-connected customers and
also assists them with all forms of service and utility support.
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9. Honda Connect Details:
u Service Booking/Alerts: The Service features enable a Honda owner to get push notifications
about their vehicle’s maintenance.
What’s new and Feedback System: Honda Connect provides an opportunity for the users to
get updates on new products and campaigns being offered by Honda.
Manual SOS feature: In the event that the customers find themselves in an unpleasant
situation, the Manual SOS feature, in just a simple click, will let the friends and family know
their location
Pit Stops: It facilitates an effortless nearest Honda dealer search and nearest fuel Station
search on a real-time basis with navigation assistance anywhere and anytime in the country.
Insurance and PUC renewal: Reminders about necessities such as Car Insurance and PUC
renewal help Honda owners to ensure they don’t miss anything important.
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10. • Document Wallet: The Document Wallet allows the customers to keep
important document photos related to their car.
• Fuel Log: The Fuel Log records information such as when the vehicle is
refueled and shows fuel economy figures, based on the fuel filled and
odometer reading.
11. CONVENIENCE FEATURES:
u Car Calendar – Keep track of all important car related events including
service due date, insurance renewal and PUC renewal.
Service Booking – Easily book your next service online.
Service History – Track your service history anytime, anywhere.
Check Past Invoices – Keep a track of your past car invoices.
Consolidated All Car Information – Consolidate information related to all cars
owned in one place.
Call Now – Reach us for any assistance in a convenient and hassle free
manner.
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12. u Create New Enquiry – Generate a new car enquiry at a dealership of
choice.
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u Refer a Friend – Refer a friend for generating a new car enquiry.
u Document Wallet – Carry your important car related documents safely for
anytime access.
u Fuel Log Book – Keep a track on your fuel expenses and get monthly
analysis.
14. STRENGHTS AND WEAKNESSES
STRENGHTS
u Honda Connect is user friendly.
Honda Connect has a wide variety of
features.
Features include safety and convenience
features.
Easily accessible.
Improved efficiency and improved
experience.
Flexibility of the application as it can be
modified and changes can be done.
Unique ‘CONNECTED CARS’ concept.
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WEAKNESSES
u Comes with a price.
Also includes additional subscription fees.
People not ready to experiment
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15. OPPORTUNITIES AND THREATS
OPPORTUNITIES
u Wide network of customers to
capture and retain.
Scope of improvements in the
application in order to make it
more efficient.
Expand its features and outlook in
order to attract more customers.
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THREATS
u Close competition among the
automobiles sector
People reluctant to changes and
experiment.
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16. CONCLUSION AND FINDINGS
u FINDINGS:
Customer are generally satisfied with Honda connect app.
Customer recommend some improvement in features in Honda connect.
Lower price recommended by most customer.
People like to recommend others.
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17. SUGGESTIONS
u I would advise you to go for some improvement for Honda connect & i've
many facts to support it.
Honda connect is tested product & has been successful in Indian market.
A Better service ratio adds stability and grip on service history car calendar
etc & gives you more confidence to drive. Hence Better Handling and
driveability
Honda connect also have more services than others, hence adds to the
handling and ride quality of the car.
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