With over 2 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. If you’re in the mobile app space, it’s important to understand the various methods for marketing your app. App Store Optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store. In this Session, from this workshop you’ll learn: • Prerequisites to a successful ASO campaign. • App Store Vs Google play • Factors that affect in Ranking • How to do keyword research for your app and necessary tools • Google Play Optimization-Old Factors vs New Factors for Ranking • How to do competitor app analysis • How to optimize Icons and Screenshots • iOS Search Algorithm. • Importance of Reviews and How to obtain more reviews for your app • Developing a Marketing plan to promote your app. Workshop Details: Workshop on App Store Optimization Date: 27th September, Time: 5:00 PM Venue: BASIS Auditorium (Proposed) Organized by: BASIS, Jointly with Mobile Monday & GDG Sonargoan

1. App Store Optimization
Presented By
Anisul Islam
CEO, Fortune Tech
http://fortunetech.com.
bd
(ASO)

2. How New Apps Are
Discovered?
“Search”, in the
app store, is
the most used
method for
discovering
and
downloading
new apps.

3. ASO Prerequisites
Build a good app.
(Seriously!)
Put the app in proper
category.
Get the price
right.

4. ASO Process
Ranking Factors
(ASO) +
Increase
Downloads!

5. Ranking Factors
App
Title
Develope
r Name
Keyword
s
Reviews
Download
s
App
Descriptio
n

6. Optimization Factors
Icons Screensh
ots
Reviews
Speed/Bug
s
Size of
app

7. ASO Killers!
Poor Quality Apps. App size is too heavy to
download

8. ASO Killers!
Too Many Negative Reviews
!
App idea is too
broad!

9. How To Do Keyword Research For
App
1. brainstorm your
search queries.
2. prepare appropriate
search keywords.

10. Keyword Research
Using Appcodes.com

11. Keyword Research
Using Appcodes.com

12. Keyword Research Using
Searchman.com
Lets take a practical
Example..

13. Keyword Research
Using
http://Sensortower.co
m
and Adwords Keyword
Planner

14. Icon and Screenshots
Optimization
 Problems:
o You may think your app icon is great, but in reality
users may not like it.
o Not having a plan “B”.
Good Icons are..
1. Easy To Remember and creates an impression.
2. No words in it.

15. Icon and Screenshots
Optimization

16. Icon and Screenshots
Optimization
Frames can increase
conversion
Strong Colors
Avoid white background
with no frames
Test vs your competitors

17. Importance of Reviews
 Reviews Tell whether an app is-
- good or bad
- alive or not.
- popular or not.

18. But the bad news is..
Happy Users Don’t Usually Post
Reviews...Unhappy do.

19. How To Get More Reviews??
 Within app push notifications.
 Get your app featured on app review sites.
 Reach out to bloggers.
 Use “promo codes”. (for paid apps)
 Use review exchange sites like AppReviewMe

20. How To Get More Eyeballs on Your
App?
 Spy on your competitors marketing strategy.
 Use Google Alerts to track mentions.
 Find Niche Related Forums and Engage in
Discussions.
 Guest post on high traffic sites.
 Create how to videos.
 Run targeted facebook ad campaigns.
 Join in social media sites, groups etc.

21. THE END