Ashok Kumar Das has over 10 years of experience in research, market analysis, and business development. He currently serves as Head of Research, Training and Compliance at Bangladesh Rating Agency Ltd., where he oversees research publications, industry analysis, training programs, and ensuring regulatory compliance. Previously he held research roles at JP Research & Strategy Wing and BRAC. He co-founded Srijonshil.com, an e-learning website. Das holds an MBA and BSc in Biochemistry, and has skills in data analysis, presentations, and computer programs like Excel, SPSS, and Stata.
1. Ashok Kumar Das
Flat: B-6; 16, Monipuripara, Tejgaon, Dhaka-1215
Mobile: 01680723933, Email: ashokiba_du@yahoo.com
Highlights of Qualifications
Working as Head of Research, Training and Compliance at Bangladesh Rating Agency Ltd.- An Initiative of
D&B SAME and 9 Local Banks and NBFIs
Worked as Research Consultant at JP Research & Strategy Wing
Worked as Market Research Analyst at BRAC’s HRLS program
Cofounder of Srijonshil.com, the fastest growing E-Learning site in Bangladesh
Worked as a Portfolio Manager and Coordinator of R&D Department at Panjeree Publication Ltd.
Got MBA from IBA, University of Dhaka with major in Marketing
Obtained B.Sc. four year honors degree (First Class Second; CGPA: 3.71out of scale 4) from Department of
Biochemistry and Molecular Biology, University of Chittagong
Demonstrated reporting, presentation and computing skills (including Photoshop, Illustrator, MS Project, HTML,
CSS, SQL)
Have a good command in Excel, SPSS, Stata based analysis
Good analytical skill, problem solver, quick learner, love to take challenges and ability to work in a strenuous
environment
Experience
Head of Research, Training and Compliance
The Bangladesh Rating Agency Ltd. (BDRAL) - An Initiative of D&B SAME and 9 Local Banks and NBFIs
April, 2015 – Continuing
Responsibilities:
• Publication of Prestigious Business Insight Series like "SMEs of Bangladesh"
• Undertaking the Industry Analysis and assist in updating the rating model in ensuring it’s compatible with
the industry trend, as and when required.
• Conducting Market study based on internal requirement and Idea generation for strategic move in terms
of new products, overall process and business
• Generating different online release like “Fortnight BDRAL Business Bulletin” on a regular basis
• Empowering entrepreneurs through customized training programs
• Supervising the Pan Bangladesh Data Collection setup for the Credit Rating purpose and assisting
management to ensure all procedures and policies are adhered to
• Ensuring compliance throughout the business activities according to Credit Rating Company Act 1996
and interacting the regulators and addressing all their queries time to time
• Creating and maintaining the Central MIS and database for the SME sector and supporting management
through Business Intelligence on a regular basis
Senior Associate – Research & Analysis
(Acting Head of Research Department)
The Bangladesh Rating Agency Ltd. (BDRAL)
April, 2014 – March, 2015
2. Responsibilities:
• Publication of Prestigious Business Insight Series like "SMEs of Bangladesh"
• Conducting Market study based on internal requirement and Idea generation for strategic move in terms
of new products, overall process and business
• Generating different online release like “Fortnight BDRAL Business Bulletin” on a regular basis
• Supervising the Pan Bangladesh Data Collection setup for the Credit Rating purpose and assisting
management to ensure all procedures and policies are adhered to
• Creating and maintaining the central MIS and database for the SME sector
Achievement:
Elected as Employee of the Quarter (April-June, 2014) for contribution in strategic planning, operation
along with research.
Setup of effective and efficient Internal Data Collection team (remarkable increase in collected data
quality with a 40% cost reduction)
Lead the team to get a satisfactory score in compliance from Bangladesh Bank for the first time.
Research Associate
The Bangladesh Rating Agency Ltd. (BDRAL)
January, 2014 – March, 2015
Research Consultant
JP Research & Strategy Wing (JPRSW); August, 2012 – August, 2013
Responsibilities:
• Leading the research projects: drafting proposals, individual job costing, questionnaire design, surveyors’
training, data analysis, interpretation, and preparation of presentations of findings
• Training and managing team of Research Analysts
• Working together with stakeholders like as Democracy International (DI) and interacting with different
stakeholders (press, political leaders etc.) to present the research findings and addressing all their queries
time to time
Market Research Analyst
Property Right Initiative, HRLS Program, BRAC; November, 2011 to February, 2012
Research Title: Analyzing market potential of land measurement services and a critical assessment of Land
Entrepreneurship Business Model in Rangpur District
Analyzing Areas:
• Identifying the demand of land measurement services in operational areas and among the target
population
• Identifying the factors that determine demand and value of these services
• Recognizing areas of market failures and addressing them
• Developing a pricing framework for the services
Cofounder; Srijonshil.com
Website: www.srijonshil.com; The Fastest Growing E-Learning Website in Bangladesh
December, 2010 – October, 2012
Responsibilities:
• Supervising the R&D personals
• Collecting market information including competitive benchmark, trends, opportunities and customer
expectations
• Developing long term competitive strategy and yearly marketing plan
• Collaborating with different media, mainly dailies
Portfolio Manager & Coordinator, Science Department (R&D)
Panjeree Publications Limited; March, 2010 - November, 2010
3. Responsibilities:
• Developing a long term competitive strategy and yearly marketing plan for each category, group,
portfolio and individual product
• Coordinating with the Sales & Distribution team members to understand the market better and to develop
effective marketing and promotional plans
• Reviewing Cost, Price, Sales Projection, Product differentiation, SWOT analysis, and following up
implementation
• Supervising a team of 10 R&D personals and Leading the team members in publishing quality
publications according to schedule
• Ensuring right pull of writers, Training of R&D personnel of science department
Education
Master of Business Administration (MBA)
Major in Marketing, Institute of Business Administration (IBA)
University of Dhaka, Session: 2006-2007, CGPA: 2.93/4.00
Bachelor of Science (B.Sc. Four Year Honors)
Biochemistry and Molecular Biology, University of Chittagong- Aug 2005
CGPA: 3.71/4.00 (First Class Second)
Higher Secondary School Certificate (Science)
Hazi Muhammad Muhsin College, Chittagong Board- 1998
Result: First Division
Secondary School Certificate (Science)
A. L. Khan High School, Chittagong Board- 1996
Result: First Division
Workshop and Seminars:
Participated in a training course on “Research Design, Data Management and Data Analysis Using Excel, SPSS
and Stata” (90 hours) organized by Bureau of Economic Research (University of Dhaka)
Participated in an On the Job Training on Cluster Analysis, Sponsored Publication, Total Process and Compliance
Issues followed in D&B India and SMERA (Mumbai Office of D&B India and SMERA, India)
Participated in a day long “Research Proposal Writing Workshop” conducted by Associate Professor Dieter Fink,
Associate Dean, Research and Higher Degrees, Faculty of Business Law, Edith Cowan University, Australia
Participated in a training session on “Business Intelligence with MS Excel” (16 hours) conducted by BDJOBS
Training.Com
Participated in a training program of ''Digital Marketing'' under SEIP project (Ministry of Finance), organized by
BASIS Institute of Technology & Management (BITM).
Participated in a Film Appreciation Course and Film Editing Course at Bangladesh Film Institute (BFI)
Participated in a day long training session on “Successful Office Management” conducted by BDJOBS
Training.Com
Attended a session on “Inspiring the Future Minds” conducted by Professor Philip Kotler
Computer Skills
Software Application: MS Excel, MS Project, SPSS, Stata, Photoshop, Illustrator
Programming Language: HTML, CSS, SQL
Language and Communication Skills
Able to communicate fluently and smoothly in English (IELTS Band Score: 7.0)
Report writing & Multimedia presentation
Writing Creative Questions and Answers in the Daily Ittefaq (two days per week) and the Daily Prothom Alo
4. Extracurricular Activities
Playing presidency role in CUBE (Chittagong University Bionchemistry Entrepreneurs)
Working as a volunteer in Bidyanondo (Learn for fun) - who works for a better education system mainly for
underprivileged children.
Involved in organizing “Inter Batch Debate Competition” in Biochemistry Department of Chittagong University
Involved with “Kranti Natto Shilpogosti”
Personal Information
Father's Name : Hari Pada Das
Mother's Name: Shova Rani Das
Date of Birth : January 01, 1980
Marital Status : Married
Blood Group : A+