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ROLE OF UNIVERSITY IN PRODUCTION OF KNOWLEDGE SOCIETY
Mr. S. Bhaskaran, Asst. Prof. in Physical Science,
Mr. C. Ashok Kumar, Asst. Prof. in Biological Science,
Oxford College of Education, Trichy. Tamilnadu, India – 620 009.
Abstract
Universities are leading the whole society to right path in right direction through all modern
communication technologies available in India. In the current globalization era, universities need
new approaches and policies to improve knowledge transfer for international competitiveness.
Universities protect values in spite of knowledge dissemination. It protect environment, culture,
safety, security for ordinary persons. Distance education, part time education, open education, on
line education should be introduced to all higher education sectors but assessment may be
continuous and mandatory.
Introduction
The social, technical and economical revolution has shaped man’s life continuously. Now we are
living knowledge based world which expects high knowledge up to date skills with flexible
nature. According to Drucker (1999), the future knowledgeable workers and service providers
need to be given the change to go to a knowledge based work activity, to be able at any point in
the life to continue their education to make professional orientation and reorientation at any
moment, according to the demands of the labor market. University directly involves the
immediate needs of that expected by all possible means. Human potential transfer knowledge to
lads for their betterment of living. Universities protect values in spite of knowledge
dissemination. It protect environment, culture, safety, security for ordinary persons. The
universities face challenges for new social, technical and economic environment. Evidence from
our global skills project shows that ‘where to think’ is not only an issue for Western TNCs but
also for companies from developing economies with global ambitions. Our research suggests that
these ‘transitional’ companies are constructing a high-value, low-cost model in their attempt to
compete for global market share. These cost pressures will not be limited to the indigenous
workforce and are likely to be reflected across their global operations (Ashton, D., Brown, P.
and Lauder, H, 2008)

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Objectives
1. To examine Contemporary Knowledge of university
2. To implement new curricula for global needs
3. To identify the training necessary for survival of highest value.
4. To apply heavy training to work force
Contemporary Knowledge
Information and knowledge related each other to produce finance in any sector of present
scenario. Finance cannot be produced without investment of knowledge of man power. In such a
case prevails, knowledge society should be produced to govern the market (finance). In short,
knowledge society production is the key to open the nation to successful path of mankind.
Furthermore, there is marked reduction in the quality of information and knowledge input in
higher education sector. These should be removed gradually to motivate the trainers with special
tuning. This suggests that the growing evidence of declining social mobility in parts of Europe,
including the UK, and in North America, is not simply due to increasing inequalities in
opportunity, but also reflects the transformation of work that we are beginning to capture in this
study. Moreover, the role of higher education will be subject to intensive political and
educational debate as the returns to knowledge decline for many, and when income inequalities
are increasingly seen to be divorced from ‘meritocratic’ achievement. This will lead to claims
that education is failing to meet the needs of industry. In fact the real problem is a failure to lift
the demand for ‘knowledge’ workers to meet the increasing numbers entering the job market
with a bachelor’s degree (Keep, E, 2004).
Curriculum
UGC controls University and higher education Institutions with high esteem. The universities
supply knowledge source to society. This in turn supplies information in the field level. Deciding
curriculum for universities are not a simple task, but it reflects the minds of experienced people.
This curriculum suits not only to national level but it should get recognize the whole world. The
disjunction between education, jobs and rewards has profound implications for our

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understanding of educational opportunity, justice and social mobility. Ernest Gellner observed
that ‘modern society is not mobile because it is egalitarian; it is egalitarian because it is mobile’
(Gellner, E, 1983)
Shift from education and research to innovation
Even though amount and speed of knowledge dissemination is faster rate, the acquisition of
knowledge by the society is less when compared to traditional days. The reason for less amount
of acquisition is due to less involvement and dedication among learners. This should be
motivated by field operators in higher education institutions. The capital necessary for
production storage, distribution processing information, knowledge and culture are more in
current days. The innovation in producing highly skilled workers is possible through education
and training. This in addition lead lifelong learning and net learning. Within this race, education,
knowledge and skills assume ever greater importance. The challenge is to outsmart other national
economics-whether established or emerging in the “knowledge wars” of the future (Brown and
Llauder, 2006). The main aim of university is teaching, research and extension but quality,
monitoring mechanism, continuous assessment is still at minimum level due to poor
administration planning, over work of faculties, lack of motivation of staff members, lack of
interest about faculty and students welfare etc.
Responsibility of Higher Education
Higher education institution leads the whole society to right path in right direction at right time is
need of an hour. Its foremost duties are improve quality, Assessment and accreditation without
any bias, concentrate work involvement with dedication, monitor continuously without any bias,
concentrate work involvement with utmost dedication, monitor continuously without any
tiredness, need to introduce up to date knowledge courses, interaction, co-operation, academic
autonomy with social behavior. Enroll of higher education should be emphasized to motivate
research aspirants through attractive scholarship, fellowship, compulsory motivation amount to
all and award to best researches. These enrolments should be directed towards nations, goals and
objectives through continuous monitoring system and motivation. Even though, Alumni are
working in all educational institutions but its responsibility is not taking in to account much.
These should be strengthened to motivate through proper channel towards goal and success.

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Though, quality prevails in universities and higher education sectors, this is not enough to reach
national goals and objectives. With the help of poor quality, Indian students cannot compete with
other world standard university students. Over more than 50% of modern world is using their
communication through modern gadgets such as mobile, laptop, and web. These technologies
should be 100% implementation between student and teacher proves quality among teaching
leaning
Challenges for universities
Higher education should be a protection centre to protect present individual from threatening and
non-violence. Though huge changes in the science and technology, terrorism plays a role to
distract citizens in the large numbers. Globalization arrests the inequality, dominant
phenomenon, gender discrimination, community and religious disparity in large scale in near
future. Communication revolution removes forgery and bribe in current days, leads pollution and
natural calamities. Overruling and disturbance from political authorities are some of the
disadvantage prevails in our Indian universities.
Conclusion
Higher education institution leads the whole society to right path in right direction at right time is
need of an hour. In the current globalization era, universities need new approaches and policies
to improve immediate knowledge transfer for international competitiveness. Universities protect
values in spite of knowledge dissemination. It protect environment, culture, safety, security for
ordinary persons. To sustain quality in knowledge sector is in the hands of higher education
faculties.
Recommendations
1. Universities and colleges should be directly linked to society to aware of people urgent needs
and aspirations.
2. Establishment of new universities with new needed courses and fellowship to motive research
students for active participation and enrollment.

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3. Entrance evaluation should be abolished to give enough chances to satisfy and motivate to
thirst learners.
4. Higher education manpower should be independent in their action and decision, and then only
true knowledge society should be evolved.
Reference
Ashton, D., Brown, P. and Lauder, H. (2008 in press) ‘Developing a Theory of Skills for Global
HR’ (2008) in Sparrow, P.R. (Ed.) Handbook of International HR Research: Integrating
People, Process and Context. Oxford: Blackwell.
Brown,P, and Laucler, H (2006) Globalization, Knowledge and the myth of the magnet
economy. Globalization, Socities man Education 4(1)25-57
Gellner, E. (1983) Nations and Nationalism, Oxford: Blackwell. pp.24-5. See also Brown, P.
(2006) ‘The Opportunity Trap’, in H.Lauder, P.Brown, J.A.Dillabough and A.H.Halsey, (Eds.)
Education, Globalization and Social Change, Oxford: Oxford University Press.
Keep, E. (2004) ‘After Access: Researching Labour Market Issues’, in J. Gallacher (Ed.)
Researching Access to Higher Education, London: Routledge.
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