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Ashley Luiso
Visual Merchandising

For these three projects we made
shadow boxes out of foam core
board. We made 3 dimensional
boxes that could be used as
window displays. We needed to
make them for an accessories
and jewelry client. I was inspired
by the circus, forties fashion
and Fashion Designer Betsey
Johnson.




1                                    2 Shadow Boxes
Photoshop

I was inspired by the Spy/Detective
look for this collection. I created
the mood, fabrics and final looks
boards using Photoshop. The flats
were created using Illustrator.




3                                     4 Photoshop/Illustrator
Store Design

For this project I created
a store through Sketchup.
I designed fixtures, a cash
wrap and a floor plan for
the store. I also included
store colors, lighting and
furniture. I was inspired by
contemporary western.




55
 5
 5                             66 Store Design
 




7 Store Design          5 Store Design
                        8
Rapid Visualization            Visual Merchandising

    I was inspired by The Native   For this project we worked
    American culture for this      in groups to create a
    project. I created a jewelry   display unit based on
    line which I made out of       megatrends. Our inspira-
    stones, wire and feathers.     tion was Pop-Art, women’s
                                   rights, and self expression.
                                   We used paint to color the
                                   individual boards.




9                                   10
Specialty Design
                         For this assignment we needed to pick a celebrity and design a
                         line for them to choose for an event. I chose Katy Perry and she
                         is going to the VMAs. Includes fabrics and flats.


11 Pop Art Boards   12
Specialty Design
     For this assignment we needed to create a bridal line that
                                                                         Specialty Design
                                                                         I was inspired by Mermaids and the ocean
     included flats and fabrics. I was inspired by old fairytales
                                                                         for this swimwear collection. I included a
     for this collection.
                                                                         fabrics and flats board.

13                                                                  14
Sketching II

 I was inspired by three of Van Gogh’s
 paintings for this project. I created eight
 looks for the collection and the boards
 also show flats and the fabrics used.




15                                             16 Sketching II
Color Theory
                  For the first project I created a collage showing emphasis.
                  For the second I created a collage showing primary colors.




17 Sketching II      18
Sketching I

For this project I needed
to create a collection. I was
inspired by the colors gold,
purple, and red. The boards
include fabrics and flats.




 19                             20 Sketching I
Color Theory
For the first mood board, I created a collage
that was inspired by Rock n Roll. For the
second I created a collage that was inspired by
a fall collection.




   21

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Ashey portfolio2

  • 2. Visual Merchandising For these three projects we made shadow boxes out of foam core board. We made 3 dimensional boxes that could be used as window displays. We needed to make them for an accessories and jewelry client. I was inspired by the circus, forties fashion and Fashion Designer Betsey Johnson. 1 2 Shadow Boxes
  • 3. Photoshop I was inspired by the Spy/Detective look for this collection. I created the mood, fabrics and final looks boards using Photoshop. The flats were created using Illustrator. 3 4 Photoshop/Illustrator
  • 4. Store Design For this project I created a store through Sketchup. I designed fixtures, a cash wrap and a floor plan for the store. I also included store colors, lighting and furniture. I was inspired by contemporary western. 55 5 5 66 Store Design
  • 5.   7 Store Design 5 Store Design 8
  • 6. Rapid Visualization Visual Merchandising I was inspired by The Native For this project we worked American culture for this in groups to create a project. I created a jewelry display unit based on line which I made out of megatrends. Our inspira- stones, wire and feathers. tion was Pop-Art, women’s rights, and self expression. We used paint to color the individual boards. 9 10
  • 7. Specialty Design For this assignment we needed to pick a celebrity and design a line for them to choose for an event. I chose Katy Perry and she is going to the VMAs. Includes fabrics and flats. 11 Pop Art Boards 12
  • 8. Specialty Design For this assignment we needed to create a bridal line that Specialty Design I was inspired by Mermaids and the ocean included flats and fabrics. I was inspired by old fairytales for this swimwear collection. I included a for this collection. fabrics and flats board. 13 14
  • 9. Sketching II I was inspired by three of Van Gogh’s paintings for this project. I created eight looks for the collection and the boards also show flats and the fabrics used. 15 16 Sketching II
  • 10. Color Theory For the first project I created a collage showing emphasis. For the second I created a collage showing primary colors. 17 Sketching II 18
  • 11. Sketching I For this project I needed to create a collection. I was inspired by the colors gold, purple, and red. The boards include fabrics and flats. 19 20 Sketching I
  • 12. Color Theory For the first mood board, I created a collage that was inspired by Rock n Roll. For the second I created a collage that was inspired by a fall collection. 21